Cliq Digital Ag · XETR:CLIQ
Cliq Digital — Q1 2025 Earnings Presentation
20 slides from Cliq Digital's earnings presentation, May 8, 2025
Slide 1: 1Q 2025 Results Presentation
1Q 2025 Results Presentation 8 May 2025
Slide 2: Disclaimer
Disclaimer This presentation is for information purposes only and does not constitute a are incorrect, the actual results, performance, and achievements of CLIQ Digital public offer to buy or sell or a public call for the purchase or sale of CLIQ Digital (both negative and positive) may differ mater
Slide 3: Potential shareholding structure changes
Potential shareholding structure changes DELISTING § From all relevant stock exchanges under consideration § No decision taken so far, but principally supported by Management & Supervisory Boards should Dylan Media B.V. acquire a significant shareholding DYLAN MEDIA OFFER CLIQ OFFER Possible partial
Slide 4: 1Q 2025 at a glance, y/y
1Q 2025 | at a glance, y/y Key metrics 7% Sales▼ Customer base▼ EBITDA margin* = in millions of € in millions €0.16 73 1.1 50 0.8 EPS▲ 1Q 2024 1Q 2025 31/03/2024 31/03/2025 131 Employees▼ EBITDA*▼ Net cash position▲ in millions of € in millions of € €70 5 14 12 LTV▼ 4 1Q 2024 1Q 2025 31/12/2024 31/0
Slide 5: Operations
Operations
Slide 6: "Fit For Future" hardwired & essentially concluded
1Q 2025 | “Fit For Future” hardwired & essentially concluded Cost efficiencies Productivity gains Cost Efficiencies Productivity Gains Austerity measures Catalysing growth potential by Austerity measuresincluded included Catalysing growth potential with • target • CPA target lowered CPA lowered new
Slide 7: 1Q 2025 strategic update
1Q 2025 | strategic update • Affiliates provided solid baseline results • Baby steps: sequential sales growth in North SALES CHANNELS and Latin America With the help of our • Valuable learnings from AVOD model dedicated, action- launched in U.S., including leveraging driven plan, we will customer da
Slide 8: Content update
Content | update Renewal and extension of pan-territorial Major upgrade of our sports vertical in the U.S. licensing agreement for North and Latin with a licensing deal for 10 linear FAST channels, America, including telenovelas and movies which includes coverage of live sports events, (SVOD & AVOD)
Slide 9: Financials
Financials
Slide 10: 1Q 2025 strategic KPIs
1Q 2025 | strategic KPIs in millions of € Total customer acquisition costs Sales EBITDA 83 73 50 33 29 13 15 5* 4* 1Q 1Q 1Q 2023 2024 2025 15% 7%* 7%* EBITDA margin *before special items 10 10
Slide 11: 1Q 2025 regional sales breakdown
1Q 2025 | regional sales breakdown in millions of € • 97% of Group €83m sales generated with bundled- €73m content services 53% • expected €50m average lifetime 66% value of a customer (LTV) 73% dropped to €70 40% (€81 in 1Q 2024 ) 24% 17% • 0.8m customers per 31 March 2025 1Q 2023 1Q 2024 1Q 2025 (
Slide 12: 1Q 2025 income statement
1Q 2025 | income statement in millions of € 1Q 2025 1Q 2024 Δ Sales 50.0 73.0 -32% Cost of sales (ex CAC for the period) -22.6 -28.2 • Customer CAC for the period -17.1 -31.3 acquisition costs Operating expenses -6.6 -8.1 (CAC) for the period EBITDA* 3.7 5.3 -31% lowered by 45% y/y Margin* 7.3% 7.3%
Slide 13: 1Q 2025 customer acquisition costs
1Q 2025 | customer acquisition costs in millions of € 1Q 2025 1Q 2024 Δ 3 Total customer acquisition costs -15.0 -29.3 -49% of which capitalised and amortised in the period: Capitalised customer acquisition costs (contract costs) 15.0 29.1 Amortised contract costs -17.1 -31.1 Customer acquisition co
Slide 14: 1Q 2025 cash conversion & cash position
1Q 2025 | cash conversion & cash position in millions of € 1Q 2025 1Q 2024 EBITDA before special items 3.7 5.3 • cash in from Special items -0.5 -3.5 operating activities ∆ Contract costs 2.1 2.0 included €4.8m ∆ Other working capital 1.0 -5.8 corporate tax Taxes, financial result & others -3.8 0.7
Slide 15: 31/03/2025 balance sheet
31/03/2025 | balance sheet ASSETS 31/03/2025 31/12/2024 EQUITY & LIABILITIES 31/03/2025 31/12/2024 in millions of € Goodwill 20.9 20.9 Equity 72.4 71.1 (In)tangible & financial assets 10.5 12.1 Deferred tax liabilities 7.0 8.0 Contract costs 25.1 27.2 Bank borrowings - - Deferred tax assets Other fi
Slide 16: LTVCB expected sales from existing customers
LTVCB | expected sales from existing customers €147m -26% €136m €101m €47m €43m €25m 31/03/2023 31/03/2024 31/03/2025 Contract costs Lifetime Value of Customer Base (LTVCB) 16 16
Slide 17: Outlook
Outlook
Slide 18: Outlook
Outlook in millions of € 326 % 243 180-220 135 75 50-75 50 10 10-15 2023 2024 2025e Total customer acquisition costs Sales EBITDA 18
Slide 19: Q&A
Q&A Luc Voncken Ben Bos CEO Management Board member
Slide 20: 1Q 2025 Results Presentation
1Q 2025 Results Presentation 8 May 2025