Rexel Sa · EURONEXT:RXL
Rexel Sa — Investor Presentation (June 2013)
57 slides from Rexel Sa's investor presentation, Jun 19, 2013
Slide 1: Driving greater adoption of energy efficiency – perceptions of electrical contractors & consumers
Driving greater adoption of energy efficiency – the perceptions of electrical contractors & consumers 1 Colloque sur la précarité énergétique 19 JUIN 2013
Slide 2: Rexel Foundation / OpinionWay Study
Rexel Foundation / OpinionWay Study Theme : perceptions of energy efficiency A 4-country study of consumers and electricical contractors/ installers conducted 10-23 April 2013 Consumers Based on a representative sample of 8201 consumers aged 18+ comprised of approximately 2000+ consumers in each of
Slide 3: Consumer awareness of energy efficiency
Consumer awareness of energy efficiency P. 3
Slide 4: Consumers are aware of what is at stake
Consumers are aware of what is at stake Q: Do you agree or disagree with the following statements? "If nothing is done to improve energy efficiency in the future… " ST Agree 1% …the cost of energy will continue to rise 58% 36% 4% 1% 94% 2% …more people will be unable to pay their bills and fall into
Slide 5: Consumers are aware of what is at stake
Consumers are aware of what is at stake Q: Do you agree or disagree with the following statements? "If nothing is done to improve energy efficiency in the future… " ST ST ST ST Agree Agree Agree Agree 1% 1% 1% 2% …the cost of energy will continue to rise 53% 41% 4% 1% 94% 58% 35% 4% 2% 93% 66% 30% 2
Slide 6: 89% of consumers think they could make savings with energy efficiency
89% of consumers think they could make savings with energy efficiency Q: How much do you think you could save per year on your energy bill by investing in energy efficiency solutions /products? 50 % or more 4% Up to 40 % 4% ST Up to 30 % 12% 20% or more 47% ST Up to 20 % 27% Economies 89% Up to 10 %
Slide 7: 89% of consumers think they could make savings with energy efficiency
89% of consumers think they could make savings with energy efficiency Q: How much do you think you could save per year on your energy bill by investing in energy efficiency solutions /products? 2% 3% 2% 5% 7% 50 % or more 3% 7% 6% 5% ST 10% 20% or more Up to 40 % 17% 14% 22% 41% 33% 57% 25% 56% Up t
Slide 8: Electrical contractors say their customers are becoming more knowledgeable
Electrical contractors say their customers are becoming more knowledgeable Q: Over the last five years have you noticed an improvement among your customer base in terms of...? Increased awareness with regard to 85% 14%1% wasting energy Increased knowledge of energy efficiency 79% 21% products/soluti
Slide 9: Electrical contractors say their customers are becoming more knowledgeable
Electrical contractors say their customers are becoming more knowledgeable Q: Over the last five years have you noticed an improvement among your customer base in terms of...? Increased awareness with 77% 20%3% 79% 20%1% 87% 13% 97% 3% regard to wasting energy Increased knowledge of energy 71% 28%1%
Slide 10: Electrical contractors are offering energy efficiency in response to customer demand
Electrical contractors are offering energy efficiency in response to customer demand Q: Thinking about your company, what was the main reason for becoming involved in energy efficiency products/solutions? (3 answers possible) First 2 other Total reason reasons 3 reasons To respond to requests from c
Slide 11: Electrical contractors are offering energy efficiency in response to customer demand
Electrical contractors are offering energy efficiency in response to customer demand Q: Thinking about your company, what was the main reason for becoming involved in energy efficiency products/solutions? (3 answers possible) Total Total Total Total 3 reasons 3 reasons 3 reasons 3 reasons To respond
Slide 12: Responding to customer demand, providing an added-value solution, interest in new technology…
Responding to customer demand, providing an added-value solution, interest in new technology… To respond to requests from customers "[…] clients come to us expecting us to offer them energy efficiency solutions. We were focusing on offering« expertise », now we are focusing on finding a « solution »
Slide 13: Motivations
Motivations P.13 foundatien FOR A BETTER ENERGY FUTURE
Slide 14: Reduction in energy bills: No.1 motivation for consumers
Reduction in energy bills: No.1 motivation for consumers Q: What motivated you to make energy efficiency improvements? (3 answers possible) Basis: Respondents who replied that they have made improvements to their homes (72% of respondents) I wanted to reduce my energy bills 76% Concern for the envir
Slide 15: Reduction in energy bills: No.1 motivation for consumers
Reduction in energy bills: No.1 motivation for consumers Q: What motivated you to make energy efficiency improvements? (3 answers possible) Basis: Respondents who replied that they have made improvements to their home (72% of respondents) Basis: 70% Basis: 76% Basis: 68% Basis: 75% I wanted to reduc
Slide 16: Electrical contractors agree
Electrical contractors agree Q: In your opinion, what are the main reasons your customers are adopting energy efficiency solutions? (3 answers possible) To reduce their energy bills 79% The return on investment 35% To take advantage of (national/federal in the USA) government subsidies/ tax incentiv
Slide 17: Electrical contractors agree
Electrical contractors agree Q: In your opinion, what are the main reasons your customers are adopting energy efficiency solutions? (3 answers possible) To reduce their energy bills 67% 86% 88% 77% The return on investment 45% 29% 39% 26% To take advantage of (national/federal in the USA) government
Slide 18: Electrical contractors agree
Electrical contractors agree To reduce energy bills “From the customer’s point of view the most important consideration is cost efficiency.” (Germany, large contractor) “Unless you can really push the savings, it’s not there. So we really push the savings. When we’re presenting these projects, if I
Slide 19: Obstacles
Obstacles P.19 foundatien FOR A BETTER ENERGY FUTURE
Slide 20: Cost / financial considerations putting the brakes on energy efficiency - Consumers
Cost / financial considerations putting the brakes on energy efficiency - Consumers Q: Which of the following obstacles is most likely to prevent you from making efficiency improvements to your home? (3 answers possible) The cost and other financial considerations 59% I rent my property so the inves
Slide 21: Cost / financial considerations putting the brakes on energy efficiency - Consumers
Cost / financial considerations putting the brakes on energy efficiency - Consumers Q: Which of the following obstacles is most likely to prevent you from making efficiency improvements to your home? (3 answers possible) The cost and other financial considerations 60% 52% 63% 59% I rent my property
Slide 22: Consumers don’t have the disposable income to invest in energy efficiency
Consumers don’t have the disposable income to invest in energy efficiency Q: Thinking about cost and other financial considerations, which of the following present the biggest barrier for you? I don’t have the disposable income to invest in energy efficiency upgrades to my 32% home I don’t like to b
Slide 23: Consumers don’t have the disposable income to invest in energy efficiency
Consumers don’t have the disposable income to invest in energy efficiency Q: Thinking about cost and other financial considerations, which of the following present the biggest barrier for you? I don’t have the disposable income to invest in energy efficiency 30% 32% 35% 32% upgrades to my home I don
Slide 24: Cost, complexity and lack of interest putting the brakes on energy efficiency – Electrical contractors
Cost, complexity and lack of interest putting the brakes on energy efficiency – Electrical contractors Complexity of the technology “If consumers were to go on the Internet and take a look at all the different solutions and what they offer, well only about 10% would understand them. The remaining 90
Slide 25: Solutions
Solutions P. 25 FOR A BETTER ENERGY FUTURE
Slide 26: A change in consumer behavior would make the greatest savings
A change in consumer behavior would make the greatest savings Q: Where do you think you could make the greatest savings? 1% 46% 53% By investing in energy By changing your everyday efficient DK habits/behavior technology/products P. 26
Slide 27: Germany and the US more technology savvy
Germany and the US more technology savvy Q: Where do you think you could make the greatest savings? 1% 1% 35% 44% 44% 50% 50% 56% 55% 64% By investing in energy By changing your everyday efficient DK habits/behaviour technology/products P. 27
Slide 28: Reduction of energy consumption – a game changer according to electrical contractors
Reduction of energy consumption – a game changer according to electrical contractors Q: What are the sales pitches that work best for you/your business to convince customers of the benefits of installing energy efficiency solutions? (Several answers possible) A guarantee that we can reduce their ene
Slide 29: Reduction of energy consumption – a game changer according to electrical contractors
Reduction of energy consumption – a game changer according to electrical contractors Q: What are the sales pitches that work best for you/your business to convince customers of the benefits of installing energy efficiency solutions? (Several answers possible) A guarantee that we can reduce their ene
Slide 30: Electrical contractors want better financing solutions and a simplified range of products
Electrical contractors want better financing solutions and a simplified range of products Q: Do you agree/ not agree with the following statements about the energy efficiency sector? Total Agree For the energy efficiency sector to grow, we need better financing solutions 51% 39% 6% 4% 90% For the en
Slide 31: Electrical contractors want better financing solutions and a simplified range of products
Electrical contractors want better financing solutions and a simplified range of products Q: Do you agree/ not agree with the following statements about the energy efficiency sector? …we need better financing solutions 88% 12% 84% 3% 13% 90% 10% 95% 5% …the range of energy 1% 1% 95% efficiency produ
Slide 32: Electrical contractors want better financing solutions and a simplified range of products
Electrical contractors want better financing solutions and a simplified range of products Need for better financing solutions “We need to rationalize costs with open systems and, secondly, have mature support policies... We need to make long-term industry decisions on the political front and impose
Slide 33: Key players in energy efficiency
Key players in energy efficiency P. 33
Slide 34: Consumers understand that they’re responsible for making a difference
Consumers understand that they’re responsible for making a difference Q: Who do you think should be responsible for improving energy efficiency in homes? (2 answers possible) Consumers/general public 34% Utilities/energy companies (...) 33% National (Federal in the USA) government 30% (State in the
Slide 35: Consumers, utilities and government share responsibility for energy efficiency
Consumers, utilities and government share responsibility for energy efficiency Q: Who do you think should be responsible for improving energy efficiency in homes? (2 answers possible) Consumers/general public 32% 34% 30% 42% Utilities/energy companies (...) 35% 27% 29% 40% National (Federal in the U
Slide 36: According to electrical contractors the Government should be held responsible
According to electrical contractors the Government should be held responsible Q: In your opinion, whose responsibility is it to promote energy efficiency? (2 answers possible) National (Federal in the USA ) government 49% Utilities/ energy companies (…) 24% Electricians/ electrical contractors 24% (
Slide 37: According to electrical contractors the Government should be held responsible
According to electrical contractors the Government should be held responsible Q: In your opinion, whose responsibility is it to promote energy efficiency? (2 answers possible) National (Federal in the USA ) government 58% 43% 52% 42% Utilities/ energy companies (…) 9% 20% 31% 38% Electricians/ elect
Slide 38: The role of government is to raise awareness of energy efficiency
The role of government is to raise awareness of energy efficiency Q: What should the government’s role be in the energy efficiency sector ? (2 answers possible) To raise awareness of the benefits of energy efficiency products/solutions 44% To educate the public on optimal energy usage and 38% how ch
Slide 39: The role of government: to raise awareness of energy efficiency and provide industry support
The role of government: to raise awareness of energy efficiency and provide industry support Q: What should the government’s role be in the energy efficiency sector ? (2 answers possible) To raise awareness of the benefits of energy efficiency 27% 43% 50% products/solutions 55% To educate the public
Slide 40: The future of the sector
The future of the sector fSUndatien FOR A BETTER ENERGY FUTURE P. 40 Eran
Slide 41: Improvements planned in the next 5 years
Improvements planned in the next 5 years Q: What improvements are you planning to make in the next 5 years to make it more energy efficient? (Several answers possible) Basis: Respondents who replied that they have made improvements to their home or plan to do so (96% of respondents) ST Active I plan
Slide 42: Improvements planned in the next 5 years
Improvements planned in the next 5 years Q: What improvements are you planning to make in the next 5 years to make it more energy efficient? (Several answers possible) Basis: Respondents who replied that they have made improvements to their home or plan to do so (96% of respondents) Basis : 95% Basi
Slide 43: A wide mix of energy efficiency solutions will drive the sector in the future
A wide mix of energy efficiency solutions will drive the sector in the future Q: In your opinion, what will be the most popular energy efficiency solutions in the future? (Several answers possible) A mixture of all these solutions 50% Energy efficient heating and air conditioning 33% systems Energy
Slide 44: A wide mix of energy efficiency solutions will drive the sector in the future
A wide mix of energy efficiency solutions will drive the sector in the future Q: In your opinion, what will be the most popular energy efficiency solutions in the future? (Several answers possible) A mixture of all these solutions 34% 58% 73% 35% Energy efficient heating and air 58% 29% 18% 26% cond
Slide 45: A wide mix of energy efficiency solutions will drive the sector in the future
A wide mix of energy efficiency solutions will drive the sector in the future Energy efficient heating and air conditioning systems "Today, for me, the key to success in hot water production is the thermal balloon, and …the air source heat pump... Today, it is no longer worth advising on electric bo
Slide 46: Today’s solutions are useful, effective and meet customer needs
Today’s solutions are useful, effective and meet customer needs Q: Generally speaking, would you say that energy efficiency products/solutions available on the [country name] market are…? ST Yes useful 53% 42% 4% 1% 95% effective 48% 45% 5%1%1% 93% Meeting customer needs 43% 49% 6% 1% 1% 92% easy to
Slide 47: Today’s solutions are useful, effective and meet customer needs
Today’s solutions are useful, effective and meet customer needs Q: Generally speaking, would you say that energy efficiency products/solutions available on the [country name] market are…? 1% useful 89% 8%3% 93% 6% 97% 3% 99% 1% 1% effective 84% 13% 3% 94% 5% 95% 5% 99% 1% Meeting customer 1% 84% 14%
Slide 48: Germany and the USA are leading the way
Germany and the USA are leading the way Q: Compared to other countries, would you say that [country name] is advanced or late in adopting energy efficiency at the moment? Very much advanced 14% ST Advanced 45% Reasonably advanced 31% Neither advanced nor late 20% A bit late 18% ST Late Very late 14%
Slide 49: Germany and the USA are leading the way
Germany and the USA are leading the way Q: Compared to other countries, would you say that [country name] is advanced or late in adopting energy efficiency at the moment? ST Advanced: ST Advanced: ST Advanced: ST Advanced: 7% 79% 20% 79% Very much advanced 1% 27% 1% 29% Reasonably advanced 6% 52% 19
Slide 50: Germany and the USA are leading the way
Germany and the USA are leading the way GERMANY – A country that considers itself as a relative pioneer… “If you consider the whole of Germany, we are very active and do a lot to make [energy efficiency] more attractive.” (Germany, energy efficiency specilalist) “Somehow, Germany has taken a dominan
Slide 51: Energy efficiency is the future of the electrical profession
Energy efficiency is the future of the electrical profession Q: Would you recommend specializing in energy efficiency to today’s young electricians/electrical contractors? 1% 14% Yes No DK 85% P. 51
Slide 52: Energy efficiency is the future of the electrical profession
Energy efficiency is the future of the electrical profession Q: Would you recommend specializing in energy efficiency to today’s young electricians/electrical contractors? 2% 2% 13% 2% 14% 26% 72% 84% 87% 98% Yes No DK P. 52
Slide 53: Energy efficiency is the future of the electrical profession
Energy efficiency is the future of the electrical profession Substantial development potential due to the… …inevitable increase in the future cost of energy " If climate scientists are right, this will be the market segment of the future…We have no other choice but to reduce consumption or find alte
Slide 54: 83% of consumers worry about their energy bills
83% of consumers worry about their energy bills Q: How often do you worry about your energy bills (gas, electricity)? Every time I turn on a light or 16% appliance ST Worries Every day 10% 83% Every week 14% Only when the bill comes 43% Never 17% P. 54
Slide 55: 83% of consumers worry about their energy bills
83% of consumers worry about their energy bills Q: How often do you worry about your energy bills (gas, electricity)? Every time I turn on a light 13% 22% 13% 13% or appliance ST Worries Every day 15% 8% 7% 11% 92% 89% 75% 75% Every week 11% 18% 17% 12% Only when the bill comes 44% 50% 38% 39% Never
Slide 56: Consumers would vote for a more energy efficient government
Consumers would vote for a more energy efficient government Q: If the government could help you reduce your energy bills would you…? ST Definitely vote for them 17% Vote for them 58% Be more likely to vote for them 41% Be less likely to vote for them ST 3% Not vote for them 4% Definitely not vote fo
Slide 57: Consumers would vote for a more energy efficient government
Consumers would vote for a more energy efficient government Q: If the government could help you reduce your energy bills would you…? ST Vote for them Definitely vote for them 9% 18% 16% 25% 37% 64% 64% 67% Be more likely to vote for 46% 48% 43% them 28% ST Not vote for them Be less likely to vote fo