Sonova Holding Ag · SIX:SOON
Sonova — Corporate Update (September 2026)
13 slides from Sonova's corporate update, Sep 18, 2026
Slide 1: Europe is aging – and not hearing it
Europe is aging – and not hearing it Sonova media briefing Paris, 18 September 2026
Slide 2: An ageing continent that only half hears
An ageing continent that only half hears Europe’s hearing loss is growing with its demographics — and 1 in 3 56m ~50% EUR 185bn adoption has not moved past one in two Europeans will be people in Europe live adoption ceiling — estimated annual cost aged 65+ by 2100 – with hearing loss — even Europe’s
Slide 3: Europe's remaining barrier is stigma, not access
Europe's remaining barrier is stigma, not access Even Europe's strongest markets reach only about half of the people who could benefit. What varies by market • Reimbursement • Care pathways • Professional capacity • Access to testing What doesn't vary People still associate hearing loss with ageing,
Slide 4: Market flashlight: France
Market flashlight: France Pierre Longerna, Managing Director France
Slide 5: Hearing care only works as an ecosystem
Hearing care only works as an ecosystem Policymakers and Doctors: ENT and GP Audiologists Industry Media and society payers Hearing care starts with the They fit the device and follow Address stigma through Normalize hearing aids the The state, Assurance Maladie physician, but often also up over yea
Slide 6: France: what strong reimbursement changes
France: what strong reimbursement changes Europe’s adoption champion — and proof that when the financial barrier falls, people act 55% 100% Santé 83% adoption among people with self-declared SNITEM attributes the historic rise to full of French users are satisfied with their hearing loss — the highe
Slide 7: Market flashlight: Germany
Market flashlight: Germany Cristina Cantarell, Managing Director Wholesale Germany
Slide 8: Germany: hearing care keeps people at work
Germany: hearing care keeps people at work Established reimbursement and strong professional infrastructure — and still only every second person acts 47% 9m 43% adoption among people with self-declared people in Germany report hearing loss — had a hearing test in the past five years; 74% hearing los
Slide 9: Market flashlight: United Kingdom
Market flashlight: United Kingdom Karen Gallagher, Managing Director Wholesale UK and Ireland
Slide 10: The United Kingdom: not a challenge of innovation, but adoption
The United Kingdom: not a challenge of innovation, but adoption The economic burden of untreated hearing loss is far greater than the cost of addressing it Adoption challenge Economic impact Opportunity • Huge unmet need: 2 million people use • Hearing loss is estimated to cost the UK • Acting earli
Slide 11: The United Kingdom: record satisfaction, stalled uptake
The United Kingdom: record satisfaction, stalled uptake People are happier than ever with their hearing aids — and fewer of them are getting one 82% 9 hours 71% of users are satisfied with their hearing aids, average daily wear time, the highest think they should have got hearing aids up from 75% in
Slide 12: What the markets tell us
What the markets tell us Three countries, three realities, one pattern that repeats across Europe The adoption ceiling is real Reimbursement moves the needle Even Europe’s best-performing markets sit at 50-55% adoption. Every France shows what reimbursement changes. The higher the rate, the second p
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