Cello World Limited · NSE:CELLO
Cello World — Q3 FY24 Earnings Presentation
39 slides from Cello World's earnings presentation, Feb 10, 2024
Slide 1: Cover letter to stock exchanges
Cello World Limited (formerly known as ‘Cello World Private Limited’) Admin Office : Cello House, Corporate Avenue, 'B' Wing, 8th Floor, Sonawala Road, Goregaon (East), Mumbai-400 063, (INDIA), Tel : 2685 1027 / 2685 3080, Fax : (022) 2685 3333, e-mail : [email protected], cellothermoware@h
Slide 2: Investor Presentation Q3 & 9M FY24
C O M P A N I O N FOR LIFE INVESTOR PRESENTATION Q3 & 9M FY24 February 2024
Slide 3: Safe Harbor
Safe Harbor This presentation has been prepared by and is the sole responsibility of Cello World Limited (the “Company”). By accessing this presentation, you are agreeing to be bound by the trailing restrictions. This presentation does not constitute or form part of any offer or invitation or induce
Slide 4: Q3 & 9M FY24 Financial Highlights
Q3 & 9M FY24 Financial Highlights
Slide 5: MDs Comments
MDs Comments Commenting on the Result, Mr. Pradeep Rathod, Chairman & Managing Director, Cello World Limited said Cello World had a robust quarter in terms of revenue and profitability growth. During Q3 FY24, we achieved Revenues of Rs. 527 crores, EBITDA of Rs. 137 crores with PAT (Attributable to
Slide 6: Q3 & 9M FY24 Financial & Operational Highlights
Q3 & 9M FY24 Financial & Operational Highlights Rs. Crs. Revenue from Operations Gross Profit EBITDA PAT (Attributable to Owners) Q1FY24 Q2FY24 Q3FY24 50.2% 52.5% 24.3% 26.5% 14.8% 16.3% 1,797 1,488 901 437 285 780 395 242 527 137 271 85 489 261 131 80 472 248 127 77 FY23 9M FY24 FY23 9M FY24 FY23 9
Slide 7: Q3 & 9M FY24 Profit and Loss Statement
Q3 & 9M FY24 Profit and Loss Statement Profit & Loss (Rs. Crs.)* Q3FY24 Q2FY24 9MFY24 FY23 Revenues from Operation 527.1 489.0 1,487.8 1,796.7 Cost of Goods Sold 255.7 228.0 707.3 895.5 Gross Profit 271.4 261.0 780.5 901.2 Gross Profit Margin % 51.5% 53.4% 52.5% 50.2% Employee Cost 49.2 47.5 141.5 1
Slide 8: New Products Launched in 9M FY24
New Products Launched in 9M FY24 7
Slide 9: New Products Launched in 9M FY24
New Products Launched in 9M FY24 8
Slide 10: About Cello
About Cello
Slide 11: Amongst the Popular Consumer Products Companies in India
Amongst the Popular Consumer Products Companies in India Most Diversified Product Portfolio Among Peers 15,500+ Consumer Ware, Writing Instruments, Moulded Furniture and Allied Products 13 No. of SKUs Own manufacturing facilities Diverse range of products across different product categories, types o
Slide 12: Our Journey
Our Journey 2023 2022 2019 2018 2017 2009-15 1988 1962 Cello World Group Limited is now Launched Restructuring listed on the writing Process Stock Incorporated Exchanges Cello World instruments Launched and stationery Investment by (NSE and BSE glassware and Private funds advised Sold the Limited, a
Slide 13: Cello World Limited listed on Stock Exchanges (NSE & BSE)
Cello World Limited was listed on the Stock Exchanges (NSE & BSE) on 6th November 2023 12
Slide 14: Prominent Player In The Consumer Market in India
Prominent Player In The Consumer Market in India Moulded Furniture and Business Vertical Consumer Ware Writing Instruments1 Allied Products2 FY23 Market Size (Rs. Bn.) 377.00 133.50 205.00 Houseware Pen & Pencil Glassware Moulded Furniture Insulatedware Highlighters Product Categories
Slide 15: Cello's Strengths
Cello’s Strengths
Slide 16: Cello's Strengths Will Continue To Drive Success
Cello’s Strengths Will Continue To Drive Success 4 Pan-India distribution network with a presence across multiple channels 3 5 Track record of scaling up new Ability to manufacture a diverse range of businesses and product categories products and maintain optimal inventory levels 2 Diversified produ
Slide 17: Well-established Brand Name And Strong Market Positions
1. Well-established Brand Name And Strong Market Positions 1 2 3 4 “Cello” brand is well Diverse array of promotional and Engaged a celebrity as a established and enjoys strong marketing efforts, including, in- Engaged with tie-ups with brand ambassador for large studios to market our brand recall –
Slide 18: Diversified Product Portfolio
2. Diversified Product Portfolio Moulded Furniture and Consumer Ware Writing Instruments Allied Products Liquid Ball Geltron Pop Lifestyle Premium Cookware Insulatedware Hot Drinks Dessert Set Point Pens Gel Collection Collection Kids Tiffin & Lunch Packs Bottles Condiment Set Bowl Set Mechanical Pe
Slide 19: Track record of scaling up new businesses and product categories
3. Track record of scaling up new businesses and product categories Writing Instruments Consumer Glassware Rs. Crs. Rs. Crs. In 2019 Launched our writing instruments and stationery product In 2017 Launched the Glassware and Opalware Business category under the “Unomax” Brand 285 +36% 276 +60% 229 16
Slide 20: Pan-India Distribution Network With A Presence Across Multiple Channels
4. Pan-India Distribution Network With A Presence Across Multiple Channels Product Categories Pan India Distribution Network 2,3 Distribution Channels Mix (9M FY24) General Trade 717 distributors and ~58,716 retailers Modern Trade Consumer Houseware Exports Online 8.6% 29 super-stockist, ~1,509 dist
Slide 21: Ability To Manufacture A Diverse Range Of Products
5. Ability To Manufacture A Diverse Range Of Products… Mfr. Unit Products Manufactured Daman Unit-I Plastic moulded furniture and other articles 78.6% Baddi (1) Daman Unit-II Plastic moulded furniture and other articles 9M FY24 revenues Daman Unit-III Plastic Extrusion Sheet derived from in-house ma
Slide 22: Leading to better control over supply chain
.. Leading to better control over supply chain Scale up production quickly to meet increased In-House Maintain better control over our supply chain demand Manufacturing Benefits Reduce time taken to launch new products in the Mitigate risk of supply chain disruption market Maintain quality control o
Slide 23: Board of Directors
6. Board of Directors Promoters have over 80 years of combined experience in the consumer products industry Pradeep Ghisulal Rathod Pankaj Ghisulal Rathod Gaurav Pradeep Rathod Gagandeep Singh Chhina Chairman and Managing Director Joint Managing Director Joint Managing Director Non-Executive Directo
Slide 24: Experienced Management Team
6. Experienced Management Team Senior Management Team With Expertise Across Sectors Atul Parolia Hemangi Trivedi Rajesh Bang Sreyas Jain Chief Financial Officer CS and Compliance Officer CFO - Cello Household Products CFO - Unomax Stationery Private Limited Private Limited • 30+ years of experience
Slide 25: Growth Drivers
Growth Drivers
Slide 26: Key Growth Drivers
Key Growth Drivers 1 2 3 4 Continued innovation to grow wallet share Expand the distribution Scale up branding, Grow manufacturing network promotional and digital capabilities and expand and expand consumer base activities production capacities 25
Slide 27: Continued innovation to grow wallet share and expand consumer base
1. Continued innovation to grow wallet share and expand consumer base Regularly interact Utilise innovation with distributors capabilities to expand our Expand product and retailers for existing product portfolio portfolio in consumer insights into and develop new range houseware product consumer of
Slide 28: Expand Distribution Network
2. Expand Distribution Network Enter in arrangements with more distributors and continue to nurture existing relationships Increase sales velocity by incentivizing our distributors and retailers to increase the volume of products sold by them Increase interactions with distributors and retailers, in
Slide 29: Scale up branding, promotional and digital activities
3. Scale up branding, promotional and digital activities Focus on Branding And Promotional activities Above and below the line marketing Retail Branding Advertisement channels such as television, digital media and social media Product Branding Increase our digital presence Engage in brand associatio
Slide 30: Grow manufacturing capabilities and expand production capacities
4. Grow manufacturing capabilities and expand production capacities In the process of setting up a Glassware Recently expanded opalware capacity in the Undertake planned increases in installed Manufacturing facility in Rajasthan manufacturing facility in Daman to increase capacities of plastic produ
Slide 31: Establishing a glassware manufacturing facility in Rajasthan
4. Establishing a glassware manufacturing facility in Rajasthan 20,000 Installed Annual Capacities (Tonnes) Rs.250 Crs. CAPEX for the Project March’24 Expected Commencement of Plant Facility to house European-made machinery that enables high productivity and precision in design and finish 30
Slide 32: Historical Financials
Historical Financials
Slide 33: Strong Financial Performance over years
Strong Financial Performance over years Rs. Crs. Revenue from Operations Gross Profit EBITDA Profit After Tax 50.3% 50.1% 50.2% 27.3% 25.7% 24.3% 15.8% 16.2% 15.9% +31% 1,797 1,359 +31% +23% +31% 901 437 285 1,050 350 220 681 528 287 166 FY21 FY22 FY23 FY21 FY22 FY23 FY21 FY22 FY23 FY21 FY22 FY23 Re
Slide 34: Operational Performance
Operational Performance Rs. Crs. Moulded Furniture and Allied Revenue from Operations Consumer Ware Writing Instruments Products % Rev. 63.8% 64.1% 65.7% 10.6% 12.5% 15.9% 25.6% 23.5% 18.4% Cont. +31% 1,797 +11% 1,359 +33% 1,181 +60% 285 319 331 1,050 268 871 670 169 111 FY21 FY22 FY23 FY21 FY22 FY2
Slide 35: Profit and Loss Statement
Profit and Loss Statement Profit & Loss (Rs. Crs.)* FY23 FY22 FY21 Revenue from Operation 1,796.7 1,359.2 1,049.5 Cost of Goods Sold 895.5 678.6 521.4 Gross Profit 901.2 680.6 528.0 Gross Profit Margin % 50.2% 50.1% 50.3% Employee Cost 157.6 131.9 96.8 Other Expenses 323.1 215.1 154.4 Other Income 1
Slide 36: Balance Sheet
Balance Sheet March 31, March 31, March 31, March 31, EQUITY & LIABILITIES (Rs. Crs.)* ASSETS (Rs. Crs.)* March 31, 2023 March 31, 2021 2023 2022 2021 2022 Equity Non-current assets Equity share capital 97.5 0.01 0.01 Property, plant and equipment 253.7 238.7 237.6 Other equity 239.0 87.6 -106.8 Cap
Slide 37: Cash Flow Statement
Cash Flow Statement Particulars (Rs. Crs.) FY23 FY22 FY21 Net Profit Before Tax 385.2 299.1 235.7 Adjustments for: Non - Cash Items / Other Investment or Financial Items 58.2 45.2 48.1 Operating profit before working capital changes 443.4 344.3 283.8 Changes in working capital -115.0 -72.8 -22.1 Cas
Slide 38: Corporate Structure
Corporate Structure Dealing in houseware, insulatedware, Cello World Limited (CWL) electronic appliances and cleaning aids 100.0% 100.0% 100.0% 100.0% 100.0% 54.9%1 Cello Industries Private Cello Houseware Private Cello Household Products Cello Consumerware Unomax Stationery Private Wim Plast Limite
Slide 39: Thanking You
THANKING YOU! C O M P A N I O N F O R LIFE IR Advisor: Strategic Growth Advisors Pvt. Ltd. Company: Cello World Limited CIN: U74140MH2010PTC204285 CIN: U25209DD2018PLC009865 Ms. Shikha Puri / Mr. Deven Dhruva Mr. Atul Parolia – CFO [email protected] / [email protected] Website : www.cellowo