trivago N.V. · NASDAQ:TRVG
trivago — Corporate Update (November 2017)
10 slides from trivago's corporate update, Nov 7, 2017
Slide 1: Update on the company
November 7, 2017 Update on the company
Slide 2: Disclaimer and forward-looking statements
All of the information herein has been prepared by the Company solely for use in this presentation. The information contained in this presentation has not been independently verified. No representation, warranty or undertaking, express or implied, is made as to, and no reliance should be placed on,
Slide 3: trivago value proposition
Choice >1.8mm hotels1 Booking sites2 Individual hotels Find the ideal hotel for the trip Find online availability from a variety of advertisers Broad range of prices Availability Price $ $ $ $ 1. Approximate figure is as of November 7, 2017, including vacation rentals & alternative accommodations 2.
Slide 4: The trivago system
Advertiser Relations2 Technology Talent Finance/Legal Hotel Search >400 Booking sites 4 >1.8 mm Hotels5 >500 new TV spots tested >740mm SEM3 bids 40.5mm app downloads to date Enablers Marketing1 CPC Marketplace 1 Global Product $ 1. Approximate figures for FY 2016 2. Approximate figures as of Novemb
Slide 5: We are at the top of the funnel for the hotel vertical with our strong consumer brand
Aided brand awareness¹ Referral Revenue FY 2016 by Traffic Type > 75% 50- 75% 25-50% Below 25% Present but not covered in survey Not present Branded SEO2 DEA2 SEM2 tripadvisor Booking.com Expedia Search interest³ Source: TNS Omnibus, Research Now, Google Trends, Internal data 1. trivago aided brand
Slide 6: We continuously increased the number of advertisers
2005-2009 >29 Booking sites >69 Booking sites >400 Booking sites 2010-2013 2014-Present We continuously increased the number of advertisers
Slide 7: Marketplace model evolution: CPC, CPA and relevance assessment
CPA model Cost-per-aquisition model for the platform Cost-per-click as invoicing method for the platform Country specific CPCs allow for regional competition and accommodate performance differences Gradual automation of the relevance assessment, offering greater transparency to the advertisers Broad
Slide 8: We address user needs with a global unified product
USD My trivago Ota Search Pricing alternatives Rich content Filters Menu Mobile Desktop Search details Price comparison Ratings and reviews We address user needs with a global unified product
Slide 9: Alternative accommodation is accretive to our offering
Revenue potential by properties Value proposition of alternative accommodation # Units Revenue per unit Popularity of travel date Popularity of destination low high Large Hotels Small Hotels B&B Vacation rental Private Apartments Alternative accommodation is accretive to our offering
Slide 10: trivago
trivago