Agora Sa · GPW:AGO

Agora Sa — Q3 2012 Earnings Presentation

13 slides from Agora Sa's earnings presentation, November 2012

  1. Slide 1: Investor presentation: Financial and market performance 3Q 2012

    Investor presentation Financial and market performance 3Q 2012

  2. Slide 2: Advertising market landscape

    Advertising market landscape Quarterly ad spend performance +8.5% yoy % change 9% +6.5% +5.5% 6% -13.0% -4.5% +4.0% +3.5% +3.5% 3% 0% -0.0% -3 % 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 -6 % -1.5% -4.0% -9 % +4.5% -5.5% +2.0% -6.5% -8.5% -1 2 % -10.5% -1 5 % -1 8 %

  3. Slide 3: Revision of advertising market estimates

    Revision of advertising market estimates Previous advertising market estimates – August, 2012 Current advertising market estimates – November, 2012 yoy % change yoy % change 16% 16% 8-11% 8-11% 12% 12% 8% 8% 3-6% 4% (1)-2% 4% 0% 0% Total ad television internet magazines dailies outdoor radio cinema

  4. Slide 4: Financial performance of the Agora Group

    Financial performance of the Agora Group The main reason for the decrease of the PLN million 3Q2012 3Q2011 yoy change Q1‐Q3 2012 Q1‐Q3 2011 yoy change Group’s ad sales was over 6.5% yoy reduction in advertising expenditure in Revenues, incl.: 264.6 283.6 (6.7%) 829.0 898.7 (7.8%) Poland in 3Q12. adv

  5. Slide 5: Segment performance: Newspapers

    Segment performance: Newspapers (Gazeta Wyborcza, Metro, Special Projects, Printing Division) Financial results¹ PLN million 3Q2012 3Q2011 yoy change Q1‐Q3 2012 Q1‐Q3 2011 yoy change The decrease caused by 16.8% yoy drop in copy sales of Revenues, incl.: 116.7 132.9 (12.2%) 388.7 436.8 (11.0%) Gazet

  6. Slide 6: Position of Gazeta Wyborcza in dailies segment

    Position of Gazeta Wyborcza in dailies segment Digitalization of Gazeta Wyborcza Mobile pageviews of wyborcza.pl2 mln, pageviews 3,0 10% 9% Gazeta Wyborcza 2,5 8% Gazeta Wyborcza Wyborcza.biz PAID PAID PAID PAID 7% PAID Książki. Magazyn do Czytania PAID PAID 2,0 PAID 6% 1,5 5% Gazeta Wyborcza PAID P

  7. Slide 7: Metro and Special Projects

    Metro and Special Projects Metro Special Projects Financial results1 Financial results1 PLN mi lli on 3Q2012 3Q2011 yoy change Q1‐Q3 2012 Q1‐Q3 2011 yoy change PLN mi lli on 3Q2012 3Q2011 yoy change Q1‐Q3 2012 Q1‐Q3 2011 yoy change Revenues 5.8 7.4 (21.6%) 20.1 21.9 (8.2%) Revenues 5.6 6.1 (8.2%) 21

  8. Slide 8: Segment performance: Internet

    Segment performance: Internet Financial results¹ Dynamics of ad expenditure in Internet in 3Q2012 PLN mi l l i on 3Q2012 3Q2011 yoy change Q1‐Q3 2012 Q1‐Q3 2011 yoy change Revenues, incl.: 24.9 26.0 (4.2%) 82.7 81.4 1.6% display ads 19.4 18.0 7.8% 64.3 57.4 12.0% 20% yoy % change ad sales in vertica

  9. Slide 9: Segment performance: Cinema

    Segment performance: Cinema Financial results Number of tickets sold in Helios cinemas PLN million 3Q2012 3Q2011 yoy change Q1‐Q3 2012 Q1‐Q3 2011 yoy change yoy % change mln tickets 2,5 Revenues, incl.: 55.0 48.9 12.5% 143.1 143.7 (0.4%) 12.5% tickets 36.6 34.8 5.2% 95.7 104.3 (8.2%) 2,0 food & beve

  10. Slide 10: Segment performance: Outdoor

    Segment performance: Outdoor Financial results AMS ad market share3 PLN mi l li on 3Q2012 3Q2011 yoy change Q1‐Q3 2012 Q1‐Q3 2011 yoy change yoy % and pp change Better than market Revenues, incl.: 38.8 40.1 (3.2%) 115.4 126.0 (8.4%) performance of AMS ad sales. 1 advertising 37.9 39.3 (3.6%) 113.0 1

  11. Slide 11: Segment performance: Radio

    Segment performance: Radio Financial results¹ Radio ad market structure in 3Q2012 PLN mi l l i on 3Q2012 3Q2011 yoy change Q1‐Q3 2012 Q1‐Q3 2011 yoy change yoy % and pp change Revenues, incl.: 18.2 21.4 (15.0%) 63.5 62.0 2.4% Higher than market drop of ad revenues Time Group ad revenues 17.6 21.1 (1

  12. Slide 12: Segment performance: Magazines

    Segment performance: Magazines Financial results Ad spend structure in monthlies in 3Q2012 PLN mi l l i on 3Q2012 3Q2011 yoy change Q1‐Q3 2012 Q1‐Q3 2011 yoy change The effect of lower number of copies sold yoy pp change Revenues, incl: 15.5 17.6 (11.9%) 50.1 56.4 (11.2%) and copy price Gruner+Jahr

  13. Slide 13: Disclaimer

    This presentation has been prepared by Agora SA (the "Company"). The data and information contained on the individual slides do not show a complete or coherent financial analysis, nor present the commercial offer of the Company and serve for information purposes only. A detailed description of the b

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