Kinnevik Ab Class A · OMXSTO:KINV_A
Kinnevik Ab Class A — Zalora — Investor Day (May 2014)
17 slides from Kinnevik Ab Class A's investor day presentation, May 22, 2014
Slide 1: Asia's leading online fashion destination
Asia’s leading online fashion destination Kinnevik Capital Markets Day Berlin, May 22nd
Slide 2: Disclaimer
Disclaimer Overview of ZALORA Group The information contained in this presentation is public information only, but it does not necessarily represent all information related to the issues discussed or presented herein, or all views of the company. The information has been researched by the company wi
Slide 3: Key Facts
Key Facts • Addressing a fashion market of 600M people in South East Asia and Australia, worth Eur 60B+ • Pan-regional approach, localized service • Customer-first approach: next day delivery, easy free returns, approachable customer service • Top Global Brands + Private Label • 1.5M+ customers serv
Slide 4: ZALORA Targets the EUR 60Bn+ Fashion Market and 600 Mn Potential Customers
ZALORA Targets the EUR 60Bn+ Fashion Market and 600 Mn Potential Customers in South East Asia and Australia… Fashion Market – EUR 70 Bn in 2014 Population by target market EUR Bn Hong Kong 7 Mn 2011 51 Vietnam 88 Mn Thailand 2012 55 67 Mn Philippines 96 Mn Malaysia 2013 Singapore 59 30 Mn 5 Mn +7% I
Slide 5: Number of People with Internet Access is Huge and Growing Very Fast
...Where the Number of People with Internet Access is Already Huge and is Growing Very Fast Monthly active Facebook Internet users – (per 100 people) Users – (Mn people) 90 Global Australia Ranking (#) 80 United States Singapore Indonesia 48 #4 70 Hong Kong Philippines 30 #8 60 Malaysia Italy Thaila
Slide 6: Who We Are
Who We Are ZALORA is filling the online-fashion gap that exists in Asia Pacific and is redefining how high- street fashion is accessed in this part of the world We provide affordable high- street fashion that is not readily available to offline shoppers in emerging markets 6
Slide 7: ZALORA's Shops are Simple and Stylish
ZALORA’s Shops are Simple and Stylish and leave the Centre of the Stage to the Products on Catalog 7
Slide 8: Pan-Regional, Localized Model Offers Strong, Defensible Competitive Advantage
Our Pan-Regional, Localized Model Offers Strong, Defensible Competitive Advantage Along the Full Value-Chain • Local Cash on Delivery set-up • Local and Global Brands • Localized payment methods • Scale allows us to design Payment • Scale to negotiate with Credit Assortment and manufacture high Card
Slide 9: 1.6 Million Customers Served since launch
1.6 Million Customers Served since launch; Customer served grew 135% in last year! Total Customer Base (Million #) +135% • 70% Female 1.6 • 30% 18-24 years old • 45% 25-35 years old 0.7 End of Q1 2013 End of Q1 2014 9
Slide 10: ZALORA's Marketing Created a Leading Brand in 2 Years
ZALORA’s Marketing Created a Leading Brand in 2 Years Approach • 17M+ Monthly Visits • Budgeting based on Customer Acquisition Cost /Customer Lifetime Value targeting • 4.8M Facebook fans • Editorial Content • 6M+ Newsletter Subs. • Increasing Focus on Branding and Positioning • 33% of Visits from M
Slide 11: Appealing Product Offer at Affordable Pricing is the 1st Pillar
An Appealing Product Offer at Affordable Pricing is the 1st Pillar of ZALORA’s Success Sales by Category (1) Selected Brands Beauty Other Sports 2% 6% 3% Accessories 13% 39% Female Apparel Male Footwear 7% 10% Male Apparel 20% Female Footwear 1) Data as of March 2014 11
Slide 12: Private Label is a Key Pillar of ZALORA's Strategy
Private Label is a Key Pillar of ZALORA’s Strategy, Today Representing 1/3 of Sales ZALORA Group Sales Mix % Private Label Brands 68% Brands 79% 32% Private Label 21% Q1 2013 Q1 2014 12
Slide 13: We Have Built Scalable Operations Across the Region
We Have Built Scalable Operations Across the Region(1) Set Up Key Results • 7 Warehouses • ~500k items shipped in April Logistics • More than 100 Riders • 2.3 days average delivery time • >30% w/own fleet in SEA • 7 CS Centres • More than 160k contacts managed per month Customer • 150 CS Agents (3)
Slide 14: IT Infrastructure Built to Perform and to Scale
IT Infrastructure Built to Perform and to Scale ALICE BOB Products Desktop Search Orders, Customers, BOB – OMS Sync „ZOPS„ + „OMS“ Suppliers, PO/Order/Warehouse Mobile Pricing Data Management System Content Analytics OMS Data Feed ERP BOB Data Feed ERP „Netsuite“ ERP System BOB Data Replica „Respons
Slide 15: A Strong Leadership Team at the Helm of the Company
A Strong Leadership Team at the Helm of the Company MICHELE FERRARIO Responsible for Operations, IT • McKinsey & Co., Synergo Private Equity HARRY MARKL • Holds an MBA from Columbia Business School Responsible for Purchasing • McKinsey & Co., Munich and Singapore TITO COSTA Responsible for Marketing
Slide 16: ZALORA Is Backed by Blue-chip Global Investors
ZALORA Is Backed by Blue-chip Global Investors Selected Investors 16
Slide 17: What to Remember about ZALORA
What to Remember about ZALORA • Clear leader in a very large, growing market • Strong relationships with best high-street fashion brands • Private label at the core of our assortment • Delivering outstanding customer experience 17