Pricer Ab Class B · OMXSTO:PRIC_B
Pricer Ab Class B — Merger or Acquisition (April 2006)
20 slides from Pricer Ab Class B's merger presentation, Apr 24, 2006
Slide 1: Building Global Leadership in ESL Solutions
Building Global Leadership in ESL Solutions Offering better value, better scale and better expertise Monday, April 24, 2006 © Pricer Group, p. 1
Slide 2: Building global leadership
Building global leadership • We will create the world’s principal provider in advanced Electronic Shelf Label systems for retail • Dominant position with over 60% market share • Strong customer base with the leading retail chains • Extensive global services and support capabilities to meet growing d
Slide 3: The equation for success
The equation for success •The leading growing ESL provider •One of the world’s leading ESL providers •19 M. installed ESLs •Strong R&D and product portfolio •14 M. installed ESLs • IR bi-directional backbone • Casino, Yours, Sonae, Aeon + •IR bi-directional backbone •C² display platform supporting a
Slide 4: Transaction overview
Transaction overview • Combined market capitalization of approximately 160MUSD/120MEUR • Pricer will issue 261.8 million class B shares to the owners of Eldat (approx. 25%) • Listed on the OMX (Stockholm, Sweden) • Expected closing in 2 months, subject to shareholder approval © Pricer Group, p. 4
Slide 5: Leadership in our core competencies
Leadership in our core competencies • Wireless retail display • High speed broadband for retail • Infrared communication • Server technology • Chip design & autonomy • Chip display technology (segment and Dot Matrix) • Robotics • KAM & Project management © Pricer Group, p. 5
Slide 6: Dominant position with 60% market share
Dominant position with 60% market share • By technology • By market share Other Other 7% 1% NCR 9% RF Low "one-way commnunication" Pricer 30% 36% SES Infrared 25% communication 59% RF High "two way communication" 10% Eldat 23% Information about the market data and competitive situation is based on P
Slide 7: Million ESL in motion
ESL market growth (cumulative) 60 52,5 50 Million ESL in motion 40 33,5 30 22 20 16 11 7,8 9 10 4,5 1 0 1994 1995 1996 2000 2001 2002 2003 2004 2005 Year Information about the market data and competitive situation is based on Pricer’s own assessments © Pricer Group, p. 7
Slide 8: Customer benefits
Customer benefits • Increased scale and product portfolio • Infrared standard to build upon • Three strong ESL brands offering strong functionality: – Promoline, Continuum and AdvanTAG • Leverage world class retail experience towards the overall market • Increased time to market advantage • Leading
Slide 9: Building retail wireless display
Building retail wireless display © Pricer Group, p. 9
Slide 10: Industry leading brand product portfolio
Industry leading brand product portfolio The Pricer Promoline label family meets most retailers PromoLine need in displaying price information at the shelf edge. On the standard page Promoline offer the possibility to show three different prices for regular price, unit price, special price. Building
Slide 11: Strong customer base with the leading retail chains
Strong customer base with the leading retail chains Stew Stew Leonard’s Leonard’s © Pricer Group, p. 11
Slide 12: New Pricer gives extensive global service and support capabilities
New Pricer gives extensive global service and support capabilities to meet growing demand © Pricer Group, p. 12
Slide 13: Common vision and innovative culture
Common vision and innovative culture © Pricer Group, p. 13
Slide 14: What we believe about retail solutions
What we believe about retail solutions • That retailers must look away from primitive immature solutions • That retailers must be flexible and forward looking in their in-store marketing solutions • That its all about bandwidth and scalability • That retailers must remain on cutting edge of competit
Slide 15: What we believe about ESL and retail
What we believe about ESL and retail • Retailers want to deal with one supplier on complex solutions • It is costly ripping out a system and replacing it • The market is now ready for a single global standard to emerge • ESL has emerged as the tactical tool for pricing • Bi-directional is a clear in
Slide 16: What is our strategy?
What is our strategy? • To maintain competitive advantage by consolidating two best of breed solutions • To continue to build a worldwide representation and outlook • To continue to develop significant management and technical skills around our core competencies • To continuously leverage our capabi
Slide 17: What will we do?
What will we do? • Pricer will leverage becoming the dominant ESL solutions company worldwide to meet the growing market • Pricer will consolidate the ESL infrared solutions • Pricer will be synonymous of the technological standard for the industry • Pricer will leverage world retailers such as Carr
Slide 18: The new Pricer will be market leader with a global market share over 60%
The combined company will have over 2700 installations worldwide with a delivered installed base of approx. 33 million ESLs in more than 25 countries The new Pricer countries: Austria, Belgium The new Pricer will be market leader with Brazil Chile a global market share over 60% Cyprus Denmark France
Slide 19: Contact us
Contact us Address Pricer HQ in Stockholm, Sweden Address to Eldat HQ in Tel-Aviv, Israel Pricer AB Eldat Communication Ltd. Bergkällavägen 20-22 7 Rival st. S-192 79 Sollentuna Tel-Aviv 67778 Sweden Israel Phone: +46 8 50558200 Phone: +972 3 688 7879 Fax: +46 8 50558201 Fax: + 972 3 688 9151 Addres
Slide 20: CHANGE PRICE NOW
CHANGE PRICE NOW © Pricer Group, p. 20