Centr Brands Corp. · CSE:CNTR
Centr Brands — Investor Presentation (February 2021)
20 slides from Centr Brands's investor presentation, February 2021
Slide 1: Investor Presentation February 2021
I N V E S TO R P R E S E N TAT I O N Februar y 2021
Slide 2: Forward-Looking Statements
F O RWA R D - L O O K I N G S TAT E M E N T S This presentation contains statements that, to the extent that they are not historical fact, may constitute “forward-looking information” within the meaning of applicable securities legislation. Any statements that express or involve discussions with res
Slide 3: Table of Contents
TA B L E O F C O N T E N T S Investor Information Company Snapshot, Board & Management Overview; What is CENTR?; Financial Performance Brand Information Positioning; Objectives; Selling Proposition; Successes; Distribution & Reach; FAQ Industry Information CBD Industry; Competitive Landscape; FDA Re
Slide 4: Company Snapshot
C O M PA N Y S N A P S H OT CENTR Brands Corp. is a Vancouver–based non- alcoholic beverage company that has developed a line of sparkling beverages containing hemp-derived Cannabidiol (“CBD”) for distribution in the United States, with eventual international expansion. The Company’s initial product
Slide 5: Executive Officers & Directors
EXECUTIVE OFFICERS & DIRECTORS Executive Officers Joseph E. Meehan | Chairman & CEO Arjan Chima | President & CFO Directors Joseph E. Meehan Arjan Chima Tony Drescher David Young Campbell Becher CENTR | INVESTOR PRESENTATION 5
Slide 6: An Experienced Management Team
AN EXPERIENCED MANAGEMENT TEAM Joseph E. Meehan | Chairman & CEO Arjan Chima | President & CFO Art Danner | Vice-President, Sales Chris Seithel | Area Sales Manager • International lawyer and entrepreneur with • 15+ years experience in the Retail and Financial • 29+ years of experience in sales, mar
Slide 7: What Is CENTR? Life can be hectic, stressful and noisy
W H AT I S C E N T R ? LIFE C AN BE HECTIC , STRESSFUL AND NOISY. THERE ARE BILLS TO PAY, P E O P L E TO P L E A S E A N D D E A D L I N E S TO M E E T. The daily grind brings more than a few challenges: pulses race, heads get full of distractions, priorities shift. We can easily find ourselves off-
Slide 8: CENTR is the first better beverage lifestyle brand
W H AT I S C E N T R ? CENTR IS THE FIRST BETTER BEVERAGE LIFESTYLE BRAND THAT GIVES YOU THE MOMENTS TO FIND CLARITY IN EVERYDAY LIFE. Find Your CENTR. A refreshingly light drink with only 10 calories (sugar/sweetener free) or 40 calories (organic cane sugar) CENTR | INVESTOR PRESENTATION 8
Slide 9: Gross Sales Since Inception
GROSS SALES SINCE INCEPTION $450,000 $1,200,000 $416,888 $400,000 $1,000,000 $350,000 $300,000 $800,000 $250,000 $209,591 $600,000 $200,506 $200,000 $177,710 $150,000 $400,000 $121,204 $100,000 $200,000 $50,000 $14,460 $0 $0 20 20 20 20 21 21 20 20 20 20 20 20 FY FY FY FY FY FY Currency = USD 1 2 3
Slide 10: Brand Positioning
BRAND POSITIONING The CENTR brand helps consumers define a need state: When the consumer wants to find a moment to relax, chill, or unwind they have CENTR for their consideration. CENTR is for drinking at any time of day when you want to take a moment for yourself. Our positioning and communications
Slide 11: Corporate Objective
C O R P O R AT E O B J E C T I V E CENTR’s goal is to become the leading choice for consumers in the burgeoning CBD beverage market. The company accomplishes this by: • Clear elucidation of CENTR’s brand promise via • Social media engagement • Product activation • Sampling • Continuing product devel
Slide 12: Brand Selling Points
BRAND SELLING POINTS Selling format drives trial: individual units (12oz cans) with a small store footprint (12 cans per case) LOW CALORIE CENTR keeps it light. At either 10 calories (sugar free) or 40 calories, it’s one less thing to worry about. EITHER NO SUGAR/SWEETENER OR 8G OF ORGANIC CANE SUGA
Slide 13: Customer Acquisition Strategy
C U S T O M E R A C Q U I S I T I O N S T R AT E G Y CENTR is mass marketed to people who are searching for a break within their everyday life. We market to a broad range of consumers based on their need for a moment to relax and center themselves, not a specific demographic or psychographic segment
Slide 14: CENTR's Success
CENTR’S SUCCESS • Thousands of retail accounts now selling CENTR since PRICE: inception of sales Premium with great • Demand has led to proliferation of new markets and profit! States • Channel success: PLACEMENT: Cold box / display / • C-Stores: 7-11 cooler • Resort & Spas: Mountain Shadows Resort
Slide 15: Our Reach: Where Can You Buy CENTR?
OUR REACH: WHERE CAN YOU BUY CENTR?* CENTR already distributed CENTR coming soon *As of January 2021 CENTR | INVESTOR PRESENTATION 15
Slide 16: What Is in CENTR?
W H AT I S I N C E N T R ? WHERE IS YOUR WATER WHAT PROCESS DO YOU USE SOURCE? FOR EXTRACTION? Drawn from the Yakima aquifer then Supercritical CO2 extraction filtered through reverse osmosis emulsified with plant-based Vitamin E NATURAL CITRUS FLAVOR? HOW IS YOUR HEMP GROWN? A proprietary blend of
Slide 17: Why CBD?
WHY CBD? There is tremendous growth potential in the CBD industry. $25 Billions PREDICTED U.S. CBD MARKET GROWTH $20 By 2025, Brightfield Group estimates that the total U.S. CBD market could reach $24.4 billion. $15 Over the short- to medium-term, they expect expansion across both pharmacy and groce
Slide 18: CBD Beverages: Competitive Landscape
CBD BEVERAGES: COMPETITIVE LANDSCAPE The CBD beverage market is new and still being defined. 150+ CBD drinks are presently sold nationwide. The CBD beverage market is fragmented - no dominant player, most have negligible market share. CENTR’s points of differentiation: • CENTR is sold where mass-aff
Slide 19: US FDA Regulation of CBD
U S F O O D & D R U G A D M I N I S T R AT I O N ( F D A ) R E G U L AT I O N O F C B D Source: https://www.fda.gov/consumers/consumer-updates/what-you-need-know-and-what-were- working-find-out-about-products-containing-cannabis-or-cannabis The FDA is currently evaluating the regulatory frameworks t
Slide 20: Thank You
T H A N K YO U C E N T R B R A N D S C O R P. i n f o @ f i n d y o u r c e n t r. c o m Follow us @findyourcentr