Kingfisher Plc · LSE:KGF

Kingfisher — Retail talk: How to increase orders on DIY.com (2023)

14 slides from Kingfisher's conference presentation, 2023

  1. Slide 1: Retail talk: How to increase orders on DIY.com

    Jess Gillan Digital Trade Optimisation Lead, B&Q Fiona Bedford Marketplace Account Manager B&Q Retail talk How to increase orders on DIY.com Maud Billet Client Success Team Lead, UK Strategic Retail Bazaarvoice

  2. Slide 2: Agenda

    Agenda DIY.com & Boost UGC volume The power Increase orders Bazaarvoice with syndication Q&A with reviews of sampling introduction and sampling 2 Confidential and proprietary. © 2023 Bazaarvoice, Inc.

  3. Slide 3: What is UGC?

    What is UGC? UGC (user-generated content) refers to any content — reviews, images, and videos — created by customers rather than brands or retailers A rich PDP on DIY.com: • Ratings and reviews • Customer photos 4.8 3 Confidential and proprietary. © 2023 Bazaarvoice, Inc.

  4. Slide 4: The importance of product reviews

    The importance of product reviews Increased Improved SEO Great feedback Conversion Google loves both new and 75% of digital customers look Customers tell us what they like unique content, and and don’t like about the at reviews if available, driving reviews provide both, an 66% conversion uplift whe

  5. Slide 5: Increase order volumes with reviews

    Increase order volumes with reviews +49% conversion rate lift +13% AOV lift +69% revenue per visitor lift when shoppers interact with Source: B&Q data, 2023 ratings and reviews on DIY.com 5 Confidential and proprietary. © 2023 Bazaarvoice, Inc.

  6. Slide 6: Review volume & conversion lift of top-performing retailers

    Review volume & conversion lift of top-performing retailers Home improvement: furnishings 270% 300% 225% RA TE 250% 163% P ERC EN TA G E L IF T IN C O N V ERSIO N 200% 143% 150% 72% 100% More reviews, 50% more purchases 0% 1–10 revi ews 11–50 revi ews 51–100 revi ews 101–500 revi ews 501+ revi ews N

  7. Slide 7: How B&Q are collecting reviews... B&Q Native Tactics

    How B&Q are collecting reviews... B&Q Native Tactics 7 Confidential and proprietary. © 2023 Bazaarvoice, Inc.

  8. Slide 8: How B&Q are collecting reviews... Live Syndication

    How B&Q are collecting reviews... Live Syndication 8 Confidential and proprietary. © 2023 Bazaarvoice, Inc.

  9. Slide 9: Sampling

    Sampling 95% completion 95% of reviews are 4 2X median review rate star and above length 9 Confidential and proprietary. © 2023 Bazaarvoice, Inc.

  10. Slide 10: Confidential and proprietary. © 2023 Bazaarvoice, Inc.

    10 Confidential and proprietary. © 2023 Bazaarvoice, Inc.

  11. Slide 11: How does the sampling process work?

    How does the sampling process work? Sampling Units Only Timeline 11 Confidential and proprietary. © 2023 Bazaarvoice, Inc.

  12. Slide 12: Get started

    Get started https://resources.bazaarvoice.com/ https://merchanthub.kingfisher.com/uk- en/blog/guide/bazaarvoice-sampling/ brand-invite-bq.html gg Complete the Get Started form to Complete the Get Started form to begin begin optimizing conversions on DIY.com with your product sampling on DIY.com UGC

  13. Slide 13: Key takeaways

    Key takeaways More reviews = more sales Increase your reviews with syndication and sampling Where to start your sampling journey 13 Confidential and proprietary. © 2023 Bazaarvoice, Inc.

  14. Slide 14: Q&A

    Q&A 14 Confidential and proprietary. © 2023 Bazaarvoice, Inc.

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