Baozun, Inc. · NASDAQ:BZUN
Baozun — Q2 2020 Earnings Presentation
14 slides from Baozun's earnings presentation, Aug 21, 2020
Slide 1: Baozun 2Q20 Earnings Presentation
Baozun 2Q20 Earnings Presentation August 2020
Slide 2: Disclaimer
Disclaimer This presentation does not constitute an offer to sell or issue or solicitation of an offer to buy or acquire securities of Baozun Inc. (the “Company”) in any jurisdiction or an inducement to enter into investment activity, nor may it or any part of it form the basis of or be relied on in
Slide 3: Initiatives Deliver Quality Growth Despite COVID-19
Initiatives Deliver Quality Growth Despite COVID-19 Deepened collaboration with brand Strengthened technology footprint partners and grew high-quality demand around cloud infrastructure and AI • Capitalized on rising e-commerce demand by • Developed an integrated digital operating deepening collabor
Slide 4: 2Q 2020 Financial Highlights
2Q 2020 Financial Highlights GMV (1) Revenue RMB 12.8 bn RMB 2.2 bn +31% YoY +26% YoY Brand Partners (2) Non-GAAP Income from Operations (3) 250 RMB 187.1 mn Net add of 11 QoQ + 38 YoY +81% YoY (1) Gross merchandise volume for the quarter of 2020 Q2, includes value added tax and excludes (i) shippin
Slide 5: Turbo-Charged GMV Growth Driven by Both New and Existing Brand Partners
Turbo-Charged GMV Growth Driven by Both New and Existing Brand Partners Number of brand partners Total GMV (1) RMB mn 44,410 250 239 231 185 29,426 152 133 40,561 21,968 113 19,112 17,557 26,524 12,758 11,265 20,147 9,726 16,492 6,735 15,896 8,731 11,720 4,472 8,774 2,263 2,534 2,620 2,902 3,849 1,6
Slide 6: Robust Revenue Growth with Balanced Business Model
Robust Revenue Growth with Balanced Business Model Total net revenue Gross profit (1) RMB mn RMB mn 7,278 62.8% 64.0% 62.3% 61.9% 60.3% 60.1% 53.8% 43.3% 4,504 50.0% 5,393 3,856 33.2% 3,358 30.0% 4,149 2,876 3,676 3,390 2,991 2,310 10.0% 1,891 2,231 2,598 1,214 2,047 1,803 2,152 658 1,524 1,468 1,70
Slide 7: Optimized Cost Structure and Investments in Technology Driving Long-Term Growth
Optimized Cost Structure and Investments in Technology Driving Long-Term Growth Operating expenses breakdown (as % of total GMV) Technology and content expenses RMB mn 12.8% 12.2% 1.1% 0.8% 0.9% 0.8% 10.4% 10.3% 9.7% 9.9% 9.8% 9.8% 0.6% 0.5% 9.3% 0.5% 0.4% 393 0.7% 0.9% 0.6% 0.5% 0.5% 0.9% 0.8% 1.1%
Slide 8: Healthy and Sustainable Profitability
Healthy and Sustainable Profitability Non-GAAP income from operations (1) Non-GAAP net income (2) RMB mn RMB mn 8.0% 8.7% 7.6% 10.0% 10.0% 6.3% 5.6% 6.1% 6.1% 6.5% 6.4% 6.9% 3.7% 4.9% 4.6% 4.7% 4.9% 3.5% 1.3% 1.8% 0.0% 0.0% 460 433 -10.0% -10.0% 347 358 315 -20.0% -20.0% 268 224 -30.0% -30.0% 187 16
Slide 9: Healthy and Sustainable Profitability (Cont'd)
Healthy and Sustainable Profitability (Cont’d) Non-GAAP net income Basic and Diluted non-GAAP net income attributable to Ordinary Shareholders of Baozun (1) attributable to Ordinary Shareholders of Baozun Inc. per ADS (2) RMB mn RMB 7 6.4% 6.4% 6.8% 4.9% 4.6% 4.7% 4.9% 6.11 6.16 3.6% 5.99 0.9% 6 5.7
Slide 10: Appendix
Appendix
Slide 11: Appendix – Consolidated Statements of Income
Appendix – Consolidated Statements of Income For the year ended December 31, For the six months ended June 30, For the three months ended June 30, in RMB '000 2017 2018 2019 2019 2020 2019 2020 Product sales 2,257,632 2,516,862 3,422,151 1,466,738 1,628,931 849,153 927,799 Services 1,891,176 2,876,1
Slide 12: Appendix – Selected Consolidated Balance Sheet and Consolidated Cash Flow Statement
Appendix – Selected Consolidated Balance Sheet and Consolidated Cash Flow Statement Selected Consolidated Balance Sheet Data As of December 31, As of June 30, in RMB '000 2017 2018 2019 2020 ASSETS Cash and cash equivalents 244,809 457,340 1,144,451 1,606,390 Restricted cash 48,848 125,515 382,359 1
Slide 13: Appendix – Reconciliations of GAAP and non-GAAP Financial Measures
Appendix – Reconciliations of GAAP and non-GAAP Financial Measures For the six For the three For the year ended December 31, months ended June 30, months ended June 30, In RMB ’000 2015 2016 2017 2018 2019 2019 2020 2019 2020 Income from operations 8,451 90,066 256,332 355,773 383,653 131,636 173,44
Slide 14: Thank You!
Thank You!