Prudential Financial, Inc. · NYSE:PRU
Prudential Financial — Prudential Real Estate Services Company — Investor Presentation (June 2006)
41 slides from Prudential Financial's investor presentation, June 2006
Slide 1: Online Seller Advantage (OSA)
Prudential Real Estate Services Company Online Seller Advantage (OSA) OSA OVERVIEW FOR SALES PROFESSIONALS June 2006 © 2006 Prudential Real Estate. All rights reserved. 1
Slide 2: Online Seller Advantage
Online Seller Advantage Online Seller Advantage ADVANTAGE (noun): the quality of having a superior position OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rights reserved. 2
Slide 3: What Is The Platform?
What Is The Platform? Online Seller Advantage The Platform is a key component of Prudential Real Estate’s online strategy. Much more than a lead generation Web site, this collaborative proprietary system consists of: A nationwide Network that connects participating members of the Prudential Real E
Slide 4: Coverage Advantage
Coverage Advantage Online Seller Advantage The Platform connects more than 300 members of the Prudential Real Estate Network serving market areas in 48 states and the District of Columbia. Coverage by ZIP Code as of May 2006 OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rig
Slide 5: Growth Advantage
Growth Advantage Online Seller Advantage The Platform Progress Report (May 2006) 3,930 Closed Transactions (and growing daily) 48 States and the District of Columbia 180 Market Areas 195 Multiple Listing Services 329 Participating Prudential Real Estate Affiliates 711 Counties The Platform 11,328 Ci
Slide 6: Online Buyer Advantage
Online Buyer Advantage Online Seller Advantage Until now, The Platform focused heavily on the buy side of transactions. Years of knowledge and experience gained from working with online home buyers has provided: Deep insight into how to identify serious online behavior that is more likely to resul
Slide 7: Online Customer Growth
Online Customer Growth Online Seller Advantage Use of the Internet to search for a home continues to rise, increasing from only 2 percent of buyers in 1995 to 77 percent of buyers in 2005.1 74% 77% 70% 71% 60% 65% n oonlli i nnee r r c chh ee sseeaa 50% oomm heeiirr hh rtt tth 41% e e rrss a sstta r
Slide 8: The Advantages of Building on Success
Online Seller Advantage Online Seller Advantage The Advantages of Building on Success Prudential Real Estate, the brand of choice, has an unmatched Web presence The Online Seller Advantage (OSA) is connected with a unique home buyer and seller collaboration system, not just another real estate W
Slide 9: Why OSA?
Why OSA? Online Seller Advantage Competition for listings is increasing. Members of the Prudential Real Estate Network need additional resources to differentiate themselves from competitors and discounters. EARL LEE, President, PREA REAL ESTATE PRESS Now you can assure your seller More than 117,000
Slide 10: Competitive Advantage
Competitive Advantage Online Seller Advantage Prudential Real Estate Online Strategy 1.2 Million Confirmed Buyers 2 Million Users Each Month Buyer activity on the Web site network is saved and presented to your sellers in specialized reports Unmatched proprietary real estate industry knowledge b
Slide 11: Primary OSA Objectives
Primary OSA Objectives Online Seller Advantage Win Listing Maintain and Retain Market Contracts Listings Listings OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rights reserved. 11
Slide 12: Listing Presentation Report
Listing Presentation Report Online Seller Advantage No other brand, technology company, or Multiple Listing Service can deliver this report to sellers OSA Tool to differentiate participating Prudential Real Estate Network members Showcase your commitment to the Web and demonstrate your buyer kno
Slide 13: Get Started at PREA Center
Get Started at PREA Center Online Seller Advantage The Online Seller Advantage Your Sellers Want It Click Here! OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rights reserved. 13
Slide 14: Use OSA to Help Win Listings
Use OSA to Help Win Listings Online Seller Advantage Create a Listing Presentation Report Begin at PREA Center OSA page on PREA Center Online Seller Advantage main menu Listing Presentation Report Create a Listing Presentation Report OSA Overview for Sales Professionals © 2006 Prudential Real Estate
Slide 15: Use OSA to Help Win Listings
Use OSA to Help Win Listings Online Seller Advantage Create a Listing Presentation Report Begin at PREA Center OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rights reserved. 15
Slide 16: Use OSA to Help Win Listings
Use OSA to Help Win Listings Online Seller Advantage Create a Listing Presentation Report Begin at PREA Center OSA page on PREA Center OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rights reserved. 16
Slide 17: Use OSA to Help Win Listings
Use OSA to Help Win Listings Online Seller Advantage Create a Listing Presentation Report Begin at PREA Center OSA page on PREA Center Online Seller Advantage main menu OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rights reserved. 17
Slide 18: Use OSA to Help Win Listings
Use OSA to Help Win Listings Online Seller Advantage Create a Listing Presentation Report Begin at PREA Center OSA page on PREA Center Online Seller Advantage main menu Create a Listing Presentation Report OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rights reserved. 18
Slide 19: Listing Presentation Report
Listing Presentation Report Online Seller Advantage No other brand, technology company, or MLS can deliver this report to sellers Prudential Real Estate has joined with Yahoo! Real Estate as their exclusive real estate partner. Listing with Prudential ABC Realty provides the best exposure the Web ha
Slide 20: Listing Presentation Report
Listing Presentation Report Online Seller Advantage Showcase Prudential Real Estate’s Commitment to the Web Prudential Real Estate has joined with Yahoo! Real Estate as their exclusive real estate partner. Listing with Prudential ABC Realty provides the best exposure the Web has to offer -- homebuye
Slide 21: Listing Presentation Report
Listing Presentation Report Online Seller Advantage A Local View of 1.2 Million Online Buyers Current Real Estate Activity Prepared For: In Your Region, 51,665 buyers have Seller Prospect Name registered for an account, Prudential Realplus many real estate partner. Listing with Prudential Seller A
Slide 22: Maintain and Retain Listings
Maintain and Retain Listings Online Seller Advantage Send Activity Email to Sellers Each OSA subscriber listing is marketed as a Featured Property OSA Tool to complement seller-focused customer service Daily email notification to sellers Sellers receive timely local neighborhood information
Slide 23: Use OSA to Maintain Listings
Use OSA to Maintain Listings Online Seller Advantage Send Activity Email to Sellers Begin at PREA Center OSA page on PREA Center Online Seller Advantage main menu Set Up Seller Email Send Activity Email to Sellers OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rights reserve
Slide 24: Use OSA to Maintain Listings
Use OSA to Maintain Listings Online Seller Advantage Send Activity Email to Sellers Begin at PREA Center OSA page on PREA Center OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rights reserved. 24
Slide 25: Use OSA to Maintain Listings
Use OSA to Maintain Listings Online Seller Advantage Send Activity Email to Sellers Begin at PREA Center OSA page on PREA Center Online Seller Advantage main menu Sales Professional 9876543 123 Street Address Drive City $300,000 Set up seller email Sales Professional 7654321 456 Street Address Lane
Slide 26: Use OSA to Maintain Listings
Use OSA to Maintain Listings Online Seller Advantage Send Activity Email to Sellers Begin at PREA Center OSA page on PREA Center Online Seller Advantage main menu Send Activity Email to Sellers OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rights reserved. 26
Slide 27: Send Activity Email to Sellers
Send Activity Email to Sellers Online Seller Advantage OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rights reserved. 27
Slide 28: Send Activity Email to Sellers
Send Activity Email to Sellers Online Seller Advantage Listing Activity Report Broker branding Convenient link to Featured Property OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rights reserved. 28
Slide 29: Send Activity Email to Sellers
Send Activity Email to Sellers Includes online buyer activity involving Online Sellerthe Advantage Featured Property on both Yahoo! Real Estate and The Platform. OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rights reserved. 29
Slide 30: Send Activity Email to Sellers
Send Activity Email to Sellers Online Seller Advantage All MLS activity New Listings On June 20, 2006, the following properties were listed for sale in your area: near the Featured Property for the past 24 hours: New Photos On June 20, 2006, a new photo was added to the following property in your
Slide 31: Send Activity Email to Sellers
Send Activity Email to Sellers Online Seller Advantage Your Personalized Signature Each daily activity email is personalized with the OSA subscriber contact information OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rights reserved. 31
Slide 32: Marketing the Listing
Marketing the Listing Online Seller Advantage New Featured Property in Search Results Featured Property highlighted in Yahoo! IDX search Results, Yahoo! VOW search results, and Prudential VOW $750,000 search Register to: Request a Home Tour | Add to My Portfolio | View Full Property Details results
Slide 33: Unique Sign Rider
Unique Sign Rider Online Seller Advantage PRU2A2A2 OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rights reserved. 33
Slide 34: Yahoo.com
Yahoo.com Online Seller Advantage PRU2A2A2 Once the visitor clicks on “Yahoo Search” – They do not land on a regular search results page, but instead, immediately land on the details page of the subject property. OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rights reserved
Slide 35: ID# Destination
ID# Destination Online Seller Advantage Agent 24/7 Prudential ABC Realty Contact Information Telephone Number OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rights reserved. 35
Slide 36: Market Listings
Market Listings Online Seller Advantage New Yahoo! Real Estate ID# If the buyer goes PRU2A2A2 to Yahoo Real Estate and enters the Search ID, they immediately land on the details page of the Featured Property. OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rights reserved. 36
Slide 37: Market Listings
Market Listings Online Seller Advantage Requests to see the Featured Property that originate from the Search ID, go to the OSA Subscriber Contact requests from the Featured Property that originate from the Search ID go to the OSA Subscriber OSA Overview for Sales Professionals © 2006 Prudential Real
Slide 38: Competitive Advantage
Competitive Advantage Online Seller Advantage Yahoo! Real Estate Detailed knowledge about local online buyer activity Daily seller communication to complement existing efforts Featured Property OSA Overview for Sales Professionals © 2006 Prudential Real Estate. All rights reserved. 38
Slide 39: OSA Exclusivity
OSA Exclusivity Online Seller Advantage Advantage Chart 1. Listing Presentation Report Exclusive 2. Listing Activity Report Exclusive (Realtor.com does a Your Property Section subset of this for subscribers) Your Area Section Not Exclusive (some MLS’s do this) 3. Yahoo! Search ID Exclusive OSA Overv
Slide 40: Is OSA really worth $45 per month?
Is OSA really worth $45 per month? Online Seller Advantage If OSA enables you to • Capture ONE listing that closes, or • Retain ONE listing that closes, or • Capture the buy side of ONE listing, You earn a substantial return on your investment. Sales price $ 200,000 Gross commission % 3% Gross com
Slide 41: Next Steps
Next Steps Online Seller Advantage Access OSA through PREA Center – click on the Yahoo! button and then the Online Seller Advantage link Subscription costs $45 per month – unlimited use, including unlimited listings Sign up with or Training available through PREA Center and “Learn More” insi
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