BellRing Brands, Inc. · NYSE:BRBR
BellRing Brands — Q1 2021 Earnings Presentation
14 slides from BellRing Brands's earnings presentation, Feb 4, 2021
Slide 1: First Quarter Fiscal Year 2021 Supplemental Presentation
First Quarter Fiscal Year 2021 Supplemental Presentation February 4, 2021
Slide 2: Cautionary Statement Regarding Forward-Looking Statements
Cautionary Statement Regarding Forward-Looking Statements Certain matters discussed in this presentation are forward-looking • BellRing’s ability to continue to compete in its product categories and statements within the meaning of the Private Securities Litigation its ability to retain its market p
Slide 3: Cautionary Statement Regarding Forward-Looking Statements (Cont'd)
Cautionary Statement Regarding Forward-Looking Statements (Cont’d) (CONTINUED FROM PRIOR PAGE): • BellRing’s ability to identify, complete and integrate or otherwise • risks related to BellRing’s ongoing relationship with Post effectively execute acquisitions or other strategic transactions and Hold
Slide 4: Additional Information
Additional Information Prospective Information Market and Industry Data Any prospective information provided in this presentation regarding This presentation includes industry and trade association data, BellRing’s future performance, including BellRing’s plans, forecasts and information that were p
Slide 5: Q1 FY2021 Consumption and Key Metrics Executive Summary
Q1 FY2021 Consumption and Key Metrics Executive Summary ● Premier Protein Q1 FY2021 ready-to-drink ("RTD") shake consumption vs. prior year is up 28%1 in tracked and untracked channels. This is mainly due to: ○ Distribution gains in club, food, drug and mass ○ Increased marketing and promotion ● Key
Slide 6: Portfolio Breakdown
Portfolio Breakdown LTM Net Sales By Brand LTM Net Sales By Product Type Other Other 5% 5% 11% Powders RTD Shakes and 13% Other RTDS 82% 84% LTM Net Sales By Channel LTM Net Sales By Geography eCommerce Other 11% 2% International 11% Specialty 7% FDM 22% Club 58% US 89% Notes: Last Twelve Months (“L
Slide 7: RTD Liquids Category Showing Strong Growth Above Historical Growth Rate
RTD Liquids Category Showing Strong Growth and Trending Significantly Above Historical Growth Rate RTD Liquids Category RTD Liquids Category COVID-19 50 stock-up Growth Rate Millions 20% Last 13 weeks +10.0% 40 Last 52 weeks +5.9% 15% 30 Deload Rebound & Stabilization Category Momentum 10% 20 Histor
Slide 8: Premier Protein RTD Shakes Growing in All Channels
Premier Protein RTD Shakes Growing in All Channels Premier Protein RTD Shakes Sales vs. Prior Year Channel 13 Weeks 52 Weeks Club 13.8% 14.4% Mass 29.9% 23.4% Food 68.5% 62.3% Drug 5.3% 25.2% eCommerce 121.3% 156.5% Total Consumption (tracked + untracked channels) 27.5% 26.1% Total Tracked 15.1% 11.
Slide 9: Premier Protein Shakes Continue To Show Strong Growth
Premier Protein Shakes Continue To Show Strong Growth Premier Protein Shakes Rolling 13 week Total $ Consumption Sales COVID-19 Seasonality Supply Constraints Seasonality $ Volume May 26 '19 May 24 '20 Sep 30 '19 Jan 27 '19 Jun 30 '19 Dec 29 '19 Jan 26 '20 Jun 28 '20 Nov 21 '20 Dec 26 '20 Apr 28 '19
Slide 10: As Expected, Q1 Shipments Outpaced Consumption as We Load in January Promotions
As Expected, Q1 Shipments Outpaced Consumption as We Load in January Promotions. Promotional De-Load; Promotional De-Load Promotional Promotional Promotional Promotional Promotional Promotional Offset by offset by COVID-19 and COVID-19 and Flavor Load-in2 De-Load Load-In Inventory Build and New Item
Slide 11: Media and Promotional Display are Driving Household Penetration
Media and Promotional Display are Driving Household Penetration Premier Protein Total Brand & RTD Shakes Penetration Liquids 24 HH Pen 8.0 7.0 7.0 6.6 6.0 6.0 5.5 5.4 Liquids 19.5 HH Pen 4.8 5.0 4.7 3.8 3.9 4.0 2.8 3.0 2.0 1.0 +23% +38% +17% +22% +8% +13% +18% +22% 0.0 CY 2016 CY 2017 CY 2018 CY 201
Slide 12: Premier Protein RTD Shakes TDPs & ACV Continue to Grow
Premier Protein RTD Shakes TDPs & ACV Continue to Grow TDPs ACV 600 75 71 530 70 500 64 65 400 Supply constraints 60 300 238 55 200 50 100 45 0 40 TDP %ACV Notes: Nielsen xAOC+C December 26, 2020. 12
Slide 13: Premier Protein RTD Shakes Strong Track Record of Share Growth
Premier Protein RTD Shakes Strong Track Record of Share Growth Monthly Premier RTD Shakes $ Share% xAOC+C Liquids 25.0 20.0 18.4% 13.7% 15.0 Supply constraints 10.0 5.0 0.0 Notes: Nielsen xAOC+C month ending December 26,2020. 13
Slide 14: BellRing Brands
b ing bran ds PeemTY Hpoymatize