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Yougov — Surveying the electorate webinar (August 2024)
13 slides from Yougov's conference presentation, August 2024
Slide 1: Surveying the electorate
WEBINA R Surveying the electorate A webinar on public opinion polling methods and innovations Living consumer intelligence | yougov.com/business
Slide 2: Housekeeping
2 Surveying the electorate Housekeeping Chat and Presentation Q&A Recording availability You can ask questions throughout the Q&A session will take place after the Recording and presentation presentation. If we don’t have enough presentation, and you can direct materials will be shared with all time
Slide 3: Speakers
3 Surveying the electorate Speakers Ashley Grosse, Ph.D. Brad Jones, Ph.D. Steven Snell, Ph.D. EVP Head of Academic and Senior Research Director, Senior Vice President of Public Affairs - Scientific Scientific Research - Scientific Research Research Group Research Group Rep Data YouGov YouGov
Slide 4: What we’ll cover today
Surveying the electorate What we’ll cover today: Where we've been Where we are Topic Where we're going
Slide 5: Where we’ve been
5 Surveying the electorate Where we’ve been
Slide 6: A brief history of election polling at Polimetrix / YouGov
6 Surveying the electorate A brief history of election polling at Polimetrix / YouGov 2006 - first iteration 2009 - YouGov partners 2017 - Launch of YouGov of (C)CES with The Economist Blue 2004 - first major election poll 2007 - YouGov acquires 2014 - YouGov 2024 - YouGov recognized from Polimetrix
Slide 7: Lessons learned
7 Surveying the electorate Lessons learned • Data quality • Changes in how respondents take our surveys • Changes in calibration • Research Defender
Slide 8: Where we are now
8 Surveying the electorate Where we are now
Slide 9: Custom projects
10 Surveying the electorate Custom projects • Subpopulations • Behavioral data • Tracking misinformation • Voter file matching • Social networks
Slide 10: 2024 CES
9 Surveying the electorate 2024 CES • 50,000+ interviews • Pre/post election design • Core set of common content • Individual modules for each research team • No more space on 2024, but new projects will be launched in 2025 and 2026
Slide 11: 2024 Key states and key groups
11 Surveying the electorate 2024 Key states and key groups • Decisive groups made up of indecisive voters • New voters • Irregular voters • Key states (AZ, GA, MI, NV, PA) • Voter file matching and calibration
Slide 12: Where we’re going
12 Surveying the electorate Where we’re going
Slide 13: What's next for …
13 Surveying the electorate What's next for … • Data quality • Data collection • New directions for survey research
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