Visa Inc. · NYSE:V
Visa — Investor Presentation (May 2003)
19 slides from Visa's investor presentation, May 20, 2003
Slide 1: Building Relationships: Loyalty and Rewards
Building Relationships: Loyalty and Rewards Elizabeth Buse May 20, 2003 46616 1
Slide 2: Relevance = Value
Relevance = Value To customers To financial institutions To merchants Through innovation 46617 2
Slide 3: Value = Rewards
Value = Rewards The Success of Co-Branded Cards 46618 3
Slide 4: Rewards = Loyalty
Rewards = Loyalty Consistent communication Consistent appreciation Customized offers Exceptional products 46619 4
Slide 5: Opportunity Still Strong
Opportunity Still Strong Bank Credit Cards Total Cards Total Spending Co-Branded Cards 20% Co-Branded Cards 40% 46620 5
Slide 6: Debit Card Rewards
Debit Card Rewards Rewarding Consumers for Using Their Debit Card Instead of Cash or Checks 46621 6
Slide 7: New Opportunities for Debit Cards
New Opportunities for Debit Cards Debit Cardholders 88% want rewards 20% have rewards 46622 Source: Visa USA 7
Slide 8: Cardholder Expectations Are on the Rise
Cardholder Expectations Are on the Rise Compared with five years ago, 62% say expectations are higher regarding need for debit rewards With 24–35 age bracket, this goes up to 81% 46623 Source: Visa USA 8
Slide 9: Visa Extras
Visa Extras A Turnkey, End-to-End Rewards Program That Makes It Easy for Visa Members to Deliver Payment Card Rewards to Their Cardholders 46624 9
Slide 10: Visa Extras Rewards Partners
Visa Extras Rewards Partners 46625 10
Slide 11: Cardholders Will Respond
Cardholders Will Respond 80% say they will use their cards more if rewards are offered Results in a greater share of cash and check transactions for Visa Members’ card portfolios 46626 Source: Visa USA 11
Slide 12: Overall Opportunity Remains Strong
Overall Opportunity Remains Strong Cardholders in a Rewards Program Enrolled 20% Not Enrolled 80% 46627 12
Slide 13: What Really Drives Customer Loyalty?
What Really Drives Customer Loyalty? The overall value their payment card brings them of which rewards are only a part Customer service is key 46628 13
Slide 14: Loyalty = Relationships
Loyalty = Relationships With consumers With financial institutions With merchants With rewards partners 46629 14
Slide 15: Relationships = Relevance
Relationships = Relevance Relationships Can Be Viewed as the Currency of Trust, Helping Build Both Affinity and Loyalty 46630 15
Slide 16: Bank One and Disney
Bank One and Disney . You could WIN an after-hours "Magic Kingdom arty! (i . se + ~ rete o 7 “54 Use your Visa card wishes, dreams, magic. 46631
Slide 17: Bank One and Starbucks
Bank One and Starbucks A Unique Combination of Card Functionality and Customer Rewards 46632 17
Slide 18: Relevance = Value
Relevance = Value Shared value Shared relationships Shared benefits 46633 18
Slide 19: Building Relationships: Loyalty and Rewards
Building Relationships: Loyalty and Rewards Elizabeth Buse May 20, 2003 46616 19