Axis Bank Limited · NSE:AXISBANK
Axis Bank — Investor Day (2023)
43 slides from Axis Bank's investor day presentation, 2023
Slide 1: open by Axis Bank: Digital Bank within the Bank
open by Axis Bank Digital Bank within the Bank
Slide 2: open by Axis Bank Evolution
PARAMETER DEC 2019 OCT 2023 APP RATING 4.6 4.8 MB MAU 5.6 mn 12.9 mn FINANCIAL TRANSACTIONS 100* 306 S E R V I C E R E Q U E S T D I G I TA L 40% 65% open by FD INFLOWS 100* 195 Axis Bank MF SALES 100* 627 Evolution LOANS (AXIS 2.0) 100* 532 CC CROSS-SELL (IL) 100* 863 D I G I TA L T E A M S I Z E ~
Slide 3: The "What": Personal Loan Example
open by Axis Bank | T HE “ WH AT” PERSONAL LOAN EXAMPLE SOURCING PROCESSING H1 FY 24 DIS IN % YOY GROWTH PHYSICAL PHYSICAL 4 4% 3 4% PHYSICAL D I G I TA L 34 % 33 % D IGI TAL D IGITA L 2 3% 59 % open by A XIS BAN K
Slide 4: A Fully Digital Bank at Scale in 5 Years
open by Axis Bank A F U L LY D I G I TA L B A N K A T S C A L E I N 5 Y E A R S open B Y A X I S B A N K – A F U L L Y D I G I T A L B A N K W I T H I N T H E B A N K Aspirations ACQUIRE NEW CUSTOMERS AT SCALE & Strategy B E C O M E A D I G I TA L C O N S U M E R L E N D I N G P O W E R H O U S E B
Slide 5: Update '23: Key highlights
Update ‘23 Key highlights open by Axis Bank has continued to make significant progress across dimensions:
Slide 6: Axis 2.0 is now open by Axis Bank
Update ‘23 Axis 2.0 is now open by Axis Bank
Slide 7: open by Axis Bank's B/S
100 153 DEPOSITS H1 ‘23 H1 ‘24 open by Axis Bank’s B/S 100 177 LOANS H1 ‘23 H1 ‘24 *Index value
Slide 8: Personal loans: higher yield and fee
PRODUCT open + ASSISTED PHYSICAL PL 23% 57% 43% open by Axis Bank CONTINUES TO BE ACCRETIVE TO BANK LEVEL ECONOMICS 150+ higher bps yield 50+ bps higher fee
Slide 9: Accretive to bank level economics
PRODUCT NPS OPEX DIFF PHYSICAL (HIGHER) (LOWER) { PL 30% 46% OTHER LOAN* 17% 22% ASSETS CREDIT CARDS 16% 20% open CREDIT CARD PORTFOLIO NA 97% by Axis Bank { LIABILITIES** SAVINGS A/C 19% 25% CONTINUES TO BE ACCRETIVE TO BANK CURRENT A/C At par ~50% LEVEL ECONOMICS FD (ETB & NTB) NA ~55% FEE PRODUCT
Slide 10: Continues to be the highest rated app
Update ‘23 open by Axis Bank con nues to the highest rated app 13 13 Millions+ ti
Slide 11: New launches: scaled from last year
Update ‘23 New launches: scaled from last year GROW TH IN H1 FY 2 4 V/S H1 FY 2 3 LIABILITIES LENDING CARDS INVESTMENTS SERVICES DIGITAL CASA, FD PL, BL, AL, ODFD CREDIT CARD MUTUAL FUNDS, SGB FULLY DIGITAL BOTF 58% 54% 77% 599% 62% 56% volume PORTFOLIO PRODUCT S
Slide 12: New launches: this year
Update ‘23 New launches: this year LIABILITIES LENDING CARDS INVESTMENTS SERVICES BILL PAY LOANS WITH PARTNERSHIP, RUPAY DIGITAL CARD, DIGITAL GOLD, SERVICE TRACKING, GRAB DEALS 2.0 HOME LOAN, AD-ON CARD, PERSONAL FINANCE RAISE TRANSACTION MANAGER, DISPUTE NRI A/C, NRI FD, GOLD LOAN, BENEFIT DASHBOA
Slide 13: App Refresh
App Refresh R E VA M P E D OLD HOME DASHBOARD App ra ng 4.6 | MAU : 10.5M App ra ng 4.8 | MAU : 13M+ | My Money ti ti
Slide 14: Demo
ONE VIEW Hi, Vijay AR Accounrs ER cteoir exo stn aesent bres Tota inves © einzsasaz_as 223,494 beapioves Ars Ban Cad sayines are | \eeeorrcake | uncom © hasten 2.000 Essen e a azo0 PEM Hi, Vijay B® oneview EB creo cano eect bat Feb bint Uta eanzsayazzs Teiliner reraaarzanes Foy atest sett nyo ‘Sauna
Slide 15: Partnerships
Update ‘23 Partnerships Partnerships framework is fully ready and at scale F LE XIBLE API SUIT E TO M EE T ST E E R ING CO M M IT T E E FO R PART NE R R E ADY CR E DIT M O DE L THE R EQ UIR E M E NT OF EVE RY Q UICK DECISIONS PART NE R REAL-T IME UNDERWRITING API’S SCALABLE P LAT FO R M TO HANDLE TA
Slide 16: Growth via Partnerships
Slide 17: Capabilities Snapshot
Team Engineering and technology Capabilities Design capabilities Snapshot Data and analytics
Slide 18: Building the right team with right talent
Building the right team with right talent PRODUCT TEAM 200 400+ PEOPLE DEDICATED T O D I G I TA L A G E N D A ENGINEERING TEAM 200 350+ 1700+ DESIGN TEAM 30 55+ FY 23 FY 24
Slide 19: Engineering and Technology
Engineering and Technology MICRO SERVICE BASED ARCHITECTURE PLAN OPERATE PLAN API CONSUMERS (Using API Access Keys) MAINTAIN CODE DEPLOY ANALYSE API SERVER (With Payload Encryp on and Checksum) Con nuous Integra on Con nuous Delivery AGILE THIRD PARTY PRODUCT APIS [ AXIS BANK APIS BUILD RELEASE DEVE
Slide 20: Engineering and Technology
Engineering and Technology H1 F Y ‘2 3 15 K+ 12+ 5 K+ Deployments across Cloud native apps Number of Checkmarx cloud native apps built Scans for ensuring Code Security 1100+ 35MN+ Monthly MS API requests in a day deployments without for Credit Card any downtime
Slide 21: Engineering and Technology
Engineering and Technology H1 F Y ’2 3 VS H1 F Y ‘2 4 15 K+ 19K+ 12+ 20 + 5 K+ 7K+ Deployments across Cloud native apps Number of Checkmarx cloud native apps built Scans for ensuring Code Security 1600+ 92MN+ 1100+ 35MN+ Monthly MS API requests in a day deployments without for Credit Card any downti
Slide 22: Design capabilities
Design capabilities Subzero update and usage
Slide 23: Design capabilities: Accord launch in FY '24
Design capabilities Accord launch in FY ‘24 AXIS BANK’S OW N ILLUST R AT IO N SYST E M WAR M , CANDID, INVIT ING , RE PRE SENTS RE AL BHAR AT RE ADY TO USE CHARACTE R S, PROP S AND BACKG RO UNDS RE DUCE D MEDIA LOAD TI ME BY 8 0 %
Slide 24: Design capabilities: Accord launch
open in 3 Year Perspective Design capabilities Accord launch in FY ‘24 AXIS BANK’S ILLUST R AT IO N SYST E M
Slide 25: Accord: a celebration of financial literacy and empowerment
Accord: a celebration of financial literacy and empowerment
Slide 26: Research Lab
Research Lab Research participants 1200+ Hours of Interview 350+ UX Audits 50+ Field Visits (Every month) 2+ IN- HO USE UX R E SE ARCH LAB (IN DE VE LO P M E NT )
Slide 27: Digital Capability Stack
Digital Capability Stack
Slide 28: Digital Capability Stack
Digital Capability Stack PEOPLE
Slide 29: Digital Capability Stack
Digital Capability Stack ASSURANCE DESIGN m DIGITAL ‘= n Zz = iy ENGINEERING = wn PEOPLE a PRODUCT Zz
Slide 30: Digital Capability Stack
Digital Capability Stack TECH AND DESIGN: ASSURANCE DESIGN m DIGITAL ‘= B Zz = iy ENGINEERING = wn PEOPLE a PRODUCT Zz
Slide 31: Digital Capability Stack
Digital Capability Stack AGILE TECH AND DESIGN: SUBZERO 5 mm < ASSURANCE -SEC- QA 3 é wn ta DESIGN wo DIGITAL ¢ = > B > a Zz < fa} fe) a ENGINEERING B 6 6 || Z2 wn —_ PEOPLE aa oe | é PRODUCT Zz uy
Slide 32: Digital Capability Stack
Digital Capability Stack AGILE TECH AND DESIGN: SUETEEO) 5 a ASSURANCE -SEC- QA | é a =| DESIGN w DIGITAL © i= 3 a » | 2 Zz < fa} 5) w ENGINEERING Bo 6 |) 2 n me PEOPLE a fal 8 PRODUCT z 2
Slide 33: Digital Capability Stack
Digital Capability Stack AGILE TECH AND ASSURANCE ° to DESIGN wo DIGITAL g = 3 Wn r 2 x G || a me ENGINEERING 2 D iy Zz 2) Sh} 7 PEOPLE a |e PRODUCT zZ q
Slide 34: Digital Capability Stack
Digital Capability Stack AGILE TECH AND Beslan SUBZERO ASSURANCE DESIGN wo DIGITAL g S > & : 2 Z a 8 yh ENGINEERING & a 8 Z wn — J PEOPLE i a 6 PRODUCT z u
Slide 35: Digital Capability Stack
Digital Capability Stack TECH AND prsicn SUBZERO S g ASSURANCE g DESIGN za DIGITAL © i= 3 2 bd 2 Zz < <a) rol yh ENGINEERING & a 8 Zz a Q ) PEOPLE A 4 6 PRODUCT z 2
Slide 36: Digital Capability Stack
Digital Capability Stack AUTHORISATION MB CHANNELS AGILE PARTNERS. MICRO “SERVICES: TECH UNDERWRITING AND DESIGN: SUBZERO co KYC ACCOUNT 5 g | B ASSURANCE =SEC- QA > S > el cS ie) 2) el a DESIGN w DIGITAL ec PRICING Cc > B & = & ENGINEERING 5 g 8 Hi ema | | @ ACCOUNT PEOPLE ] an ee —— Z is] AGGREGAT
Slide 37: Digital Capability Stack
Digital Capability Stack DIGITAL MARKETING CAMPAIGNS SALES AUTHORISATION a) S AGILE 2 BUILDING MICRO al -SERVICES: ; _ eB 9 TECH UNDERWRITING a AND J 5 DESIGN: SUBZERO 3 KYC RECOUNT ak J ; ASSURANCE -SEC- QA g > S! : zg . n a DEsiGh w DIGITAL g Ine g = PRICI ; n > Ee 3 fr ENGINEERING s a | & > a 2 9
Slide 38: Digital Capability Stack
Digital Capability Stack SALES GOVERNANCE AUTHORISATION BANK AGILE BUILDING MICRO “SERVICES: TECH UNDERWRITING AND STANNVHD. AUDIENCE DESIGN: SUBZERO 7 ne Te ‘ 3 ASSURANCE =SEC- QA ze fe) > nel = ro) z wn =| Zz 6 DESIGN w DIGITAL ec PRICING = ‘= al g » || 3 f ENGINEERING 5 sg | 2 a B 2 9g QO * Tesco
Slide 39: Digital Capability Stack
Digital Capability Stack DIGITAL MARKETING CAMPAIGNS SALES GOVERNANCE JAONVIIdWOS AUTHORISATION BANK fa) S AGILE 2 BUILDING MICRO cs Wy -SERVICES: i z TECH UNDERWRITING A AND 2 b DESIGN: SUBZERO 5 we oe 8 a Z a) = a 4 ASSURANCE -SEC- QA iu ° iz 5 ; a =| e a DESIGN w DIGITAL ec PRICING = & = B » || 3
Slide 40: Digital Capability Stack
Digital Capability Stack DIGITAL MARKETING CAMPAIGNS GOVERNANCE CHANNELS | autHomsarion | JONVIIdWOS PARTNERS BUILDING MICRO -SERVICES: TECH UNDERWRITING STANNVHD AUDIENCE AND ASSURANCE DIGITAL PRODUCT ALIMNDAS- NOILVaeD PRICING ACCOUNT SSANISNG NOILLVWOLNY SNOILVOISILON ddVSLVHM AGGREGATOR ONILIAYV
Slide 41: Digital Capability Stack
Digital Capability Stack DIGITAL MARKETING CAMPAIGNS GOVERNANCE CHANNELS | authomsarion | JONVIIdWOS PARTNERS BUILDING MICRO -SERVICES: UNDERWRITING ASSURANCE DIGITAL PRODUCT STANNVHD AUDIENCE a m fe) cS Zz 3 < NOILVaeD PRICING ACCOUNT SSANISNG qQuOoDV NOILLVWOLNY SNOILVOISILON ddVSLVHM AGGREGATOR O
Slide 42: Coming Up
Coming Up CONTINUE TO SCALE BUSINESS - FOCUS ON PA RT N E R S H I P S - I N T RO D U C E F R O M 5 % O F T H E B A N K C U R R E N T LY LIABILITY N E W PA RT N E R S A N D D E E P E N TO 3 - 4 X BY F Y- 2 7 ACQUISITION EXISTING ONES B U I L D A P P C A PA B I L I T Y TO CONTINUE TO BUILD NEW AND BEC
Slide 43: Thank You
AXIS BANK hb THANK YOU