IDP Education Ltd. · ASX:IEL
IDP Education — 26 1400 Pro Dev Expor Ed Servcs Aust pres Beckett
17 slides from IDP Education's investor presentation, Sep 25, 2001
Slide 1: The Export of Education Services or - The Wizards of Oz!
The Export of Education Services or - The Wizards of Oz! Tim Beckett 15th AIEC 25/09/01 1 Professional Development Stream
Slide 2: The Export of Education Services
The Export of Education Services n A personal view of Australia’s extraordinary international education achievements n I’m Tim Beckett and I’ve been working in international education for 20 years including 13 years as the director of an international office in two universities: Sydney and the Austr
Slide 3: Just how extraordinary?
The Export of Education Services Just how extraordinary? n In 1986 there were roughly 6,000 international students in Australian universities, delivering roughly $30 million in subsidised fees to the Australian Government n In 2000 there were 72,7171 on-shore students in Australian universities deli
Slide 4: Ways Australia has built its education export
The Export of Education Services Let’s look at some of the ways Australia has built its education export; we’ll examine: n Perilous publications n Enervating exhibitions, riotous roadshows and satisfying seminars n Over here or over there – the great offshore debate n “We’re from the government . .
Slide 5: A Practical, Totally Non-empirical Demand Theory
The Export of Education Services But First, I present. . . A Practical, Totally Non-empirical Demand Theory n An Emerging Economy demands money and medicine n A Developing Economy demands money, infrastructure skills, can afford to straighten its childrens’ teeth and . . . medicine n A Developed Eco
Slide 6: Perilous Publications
The Export of Education Services Perilous Publications n “We have a great brochure about the Gargoyles in the Quad” n Most current university promotional material – both local and international - owes its existence to international education n Much of the new National Code seeks to establish “Truth
Slide 7: Enervating Exhibitions, Riotous Roadshows and Satisfying Seminars
The Export of Education Services Enervating Exhibitions, Riotous Roadshows and Satisfying Seminars n Research done at Sydney University indicates that international students were influenced by: u Clear information materials u The ability to talk to a university representative face-to-face u Word-of-
Slide 8: Enervating Exhibitions
The Export of Education Services Enervating Exhibitions n Exhibitions are the best way to get the maximum amount of information to the maximum amount of people in the shortest period of time n They are a tyre-kickers paradise! n They are a great way to open a new market n They are a great way to tra
Slide 9: Riotous Roadshows
The Export of Education Services Riotous Roadshows n Roadshows are an effective way to bring information to people in large countries or in a number of adjacent countries n “Oh! The heat, the dust” – if it’s new and interesting you won’t see your Director for dust; otherwise you’ll cop the heat! n B
Slide 10: Satisfying Seminars
The Export of Education Services Satisfying Seminars n Seminars are the most effective recruitment method for developed markets n Coupled with an interview program they allow point- of-sale meetings with committed applicants n They are a great way to introduce students and alumni into the recruitmen
Slide 11: Some Rules of Thumb
The Export of Education Services Some Rules of Thumb The Three Year Rule n If you’ve had no return on your marketing investment after three years abandon the market (you can always try again later) The 5-3-1 Rule n An effective market is one where 5 applications produce 3 offers yielding 1 enrolment
Slide 12: Over Here or …
The Export of Education Services Over Here or … Teaching International Students in Australia: n Maximises Australian aculturalisation n Maximises the internationalisation of the Australian educational experience n Maximises the financial return to your institution n Maximises the financial return to
Slide 13: …Over There
The Export of Education Services …Over There Teaching International Students abroad: n Minimises loyalty to Australia n Lays you open to the vagaries of your partner and local laws n Creates your competition n May provide a “quick fix” financial return to your institution n Brings no financial benef
Slide 14: "We're from the Government" or "Alphabet Soup"
The Export of Education Services “We’re from the Government” or “Alphabet Soup” n AIEPB – a beast that only speaks to God; but see n AEI – which likes to think it is God; but see n DETYA – which is sure it is God; but see n DIMA – which actually is God; but sometimes talks to n AVCC – a beast belove
Slide 15: Trishaws, Tuk-Tuks and Taxis
Trishaws, Tuk-Tuks and Taxis This is the Fifteenth Birthday of Australian International Education n 1986-1991 – the Trishaw stage: crude but reliable, prone to unexpected breakdown (especially in Tienanmin Square) but exciting n 1992-1996 – the Tuk-Tuk stage: a modicum of sophistication; tended to g
Slide 16: Where Are We Now?
The Export of Education Services Where Are We Now? n We have created in 15 years Australia’s 7th largest export industry n We are bringing students from or providing education to every continent on the Globe n We have weathered diplomatic freezes, wars, stock market crashes and economic crises with
Slide 17: Next Steps
The Export of Education Services Next Steps n It’s not going to get any easier: we are facing u Jealousy from competitors u Increased regulation u Major capacity issues n You are the new face of Education Export Best of luck! Tim Beckett 15th AIEC 25/09/01 17 Professional Development Stream
Idp Education — 26 1400 Pro Dev Expor Ed Servcs Aust pres Beckett on 6ix