AF Legal Group Limited · ASX:AFL
AF Legal — Shareholder Meeting (November 2019)
15 slides from AF Legal's shareholder meeting presentation, Nov 29, 2019
Slide 1: Australian Family Lawyers AGM Presentation
For personal use only Australian Family Lawyers AF Legal Group Limited ASX: AFL AGM Presentation November 2019
Slide 2: Disclaimer
Disclaimer For personal use only The information contained in this presentation or subsequently provided to any recipient of this presentation whether orally or in writing by or on behalf of AF Legal Group Limited ACN 063 366 487 (“AF Legal” or the Company”) or its respective employees, agents or co
Slide 3: Presenting today from AFL
Presenting today from AFL For personal use only Edward Finn Grant Dearlove MD and Founder Executive Chairman • Founded AFL in 2015 after identifying the opportunity to • 27 years experience as lawyer, company director and launch a disruptive model in family law business owner / builder • Previously
Slide 4: Our Story So Far
Our Story So Far For personal use only Our “Family Law” Offering • From kitchen table to the first family law firm Divorce Children’s Matters listed on the ASX Property Settlement Family Violence Spousal Maintenance Appeals • AFL has achieved in 4 years scale that takes most family law firms decades
Slide 5: Contents
Contents For personal use only Section 1: FY2019 Year in Review Section 2: Strategy and Outlook 4
Slide 6: FY19 Operating Highlights
FY19 Operating Highlights For personal use only Successful ASX Listing Regional expansion in VIC State expansion into QLD Post Listing Successfully listed on the ASX Acquisition of Walls Bridges Acquisition of Nita Stratton Operational Update on 7 June 2019 at (WB) Funk & Associates (NSF) • H2 FY19
Slide 7: FY19 Underlying Income Statement
FY19 Underlying Income Statement • Strong growth in Underlying Pro forma FY19 Profit & Loss metrics compared to prior year For personal use only • Growth was primarily driven by continued organic growth in Melbourne and Sydney (growth rates would have been higher if not for a short term drop off in
Slide 8: Acquisitions during FY19
Acquisitions during FY19 For personal use only • Acquisition completed in February 2019 • Acquisition completed in June 2019 Overview • Established in 2013 • Established in 1999 • Acquired for $53,500 • Acquired for $400,000 • Walls Bridges and Nita Stratton Funk & Associates will maintain their bra
Slide 9: Contents
Contents For personal use only Section 1: FY2019 Year in Review Section 2: Strategy and Outlook 8
Slide 10: State of the Union
State of the Union For personal use only Strategic Planning & • Completed One Page Strategic Plan and platform to roll out Gazelles “Rockefeller Habits” Execution platform • Engaged staff with “my plans” to drive individual goal development and rolled out incentive plans • Acquisition integration of
Slide 11: AFL 2.0 - World Class Marketing, Technology & Sales Capability
AFL 2.0 - World Class Marketing, Technology & Sales Capability For personal use only Digital Marketing Technology • Build in-house capability in core • Roll out mobile responsive CMS areas to eliminate reliance on Digital • CRM as the backbone Marketing agencies • API Ecosystem • Diversify search in
Slide 12: What will continue to set us apart?
What will continue to set us apart? For personal use only Digital Capability Industry Leading Websites Leading Systems Insights & Analytics High-calibre team • In-house capability • Scalable infrastructure • Salesforce CRM • Simplify complex • Talented, motivated in core areas • Agile development ca
Slide 13: One Page Strategic Plan
One Page Strategic Plan For personal use only Core Purpose • To become Australia’s first and largest National Family Law Firm • Think Different; Fanatical customer focus; Under promise, over deliver; Act like an owner; Have fun, Core Values always BHAG • First and largest global family law firm • Re
Slide 14: Year Goals
3 Year Goals For personal use only FY20 FY21 FY22 • Launch AFL 2.0 (evolution of digital • Consolidate outcomes from AFL 2.0 to turbo • Move into new “add-on” services (eg. marketing platform) - #1 Priority charge organic growth funding) • Expand into (1) new geographic region • Expand into (3) new
Slide 15: Thank you
For personal use only Thank you