Siam Wellness Group Public Company Limited · SET:SPA
Siam Wellness Group Public — FY2020 Earnings Presentation
39 slides from Siam Wellness Group Public's earnings presentation, 2021
Slide 1: Siam Wellness Group (SPA)
(on) can Ssinoa Lets Relax [ets Relax _Baansuan) L (> L Massage ~~ = WELLNESS SPA. ga ONSEN pull oe nae’ Stretch>me Stretc heme Dist SkinCare Solutions Rains bEck an
Slide 2: Disclaimer
Disclaimer: The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation of an offer or invitation to purchase or subscribe for share in Siam Wellness Group Public Company Limited (“SPA” and shares in SPA,
Slide 3: Executive Summary
Executive Summary Risk Factors: Improved Financial Performance with growth in • Temporary Shutdown of Massage & Spa Revenue Q-o-Q however pressured from Business from 18 Mar – 31 May 2020 and Second COVID-19 Spread and Political Second Shutdown in Pattaya (end of December) Protest in Bangkok CBD • “
Slide 4: Company Overview
COMPANY OVERVIEW a ad t's Relax ets Relax B ranijnon Coton, fot Refers Boansyat) Stretch = Stretch Du Spot “o> Pure SkinCare Solutions Ran
Slide 5: SPA business groups and brands
SPA is the first full-scale spa company to listed on mai with the most comprehensive services and most number of branches. Spa SWR (hotel & food) Other Wellness Services SWL (spa products) Onsen Stretch Me SWE Dr.Spiller Pure Skincare Solution (massage school) 5
Slide 6: Total branches by spa category (as of Dec 2020)
Total 70 Branches (as of 31 dec 2020) 5-Stars Spa 4-Stars Spa 3-Stars Spa Innovative Wellness Spa Boutique Day Spa Neighborhood Massage & Spa Avg. Spend = 2,200 THB/pax Avg. Spend = 1,100 THB/pax Avg. Spend = 600 THB/pax CAPEX 25 million THB/branch CAPEX 15-20 million THB/branch CAPEX 10million THB/
Slide 7: Stretching studio, clinic and facial spa branches
Stretching Studio Stretching Clinic with Sophisticated by Physical Therapists Advanced Technology FACIAL SPA Avg. Spend = 1,200 THB/pax Avg. Spend = 1,200 THB/pax Avg. Spend = 1,700 THB/pax CAPEX 5-7 million THB/branch CAPEX 5-7 million THB/branch CAPEX 5-7 million THB/branch 5 Branches Thailand 1 B
Slide 8: SPA's branches are located in most strategic locations
70 SPA’s branches are located CHINA 3 KUNMING 63 Chiang Mai in most strategic locations 3 9 55 5 3 Nong Khai 3 Udon Thani MYANMAR 41 YANGON 3 Nakhon Ratchasima 31 39 45 48 3 Bangkok 21 27 CAMBODIA 3 Pattaya 19 HuaHin 12 8 10 2 14 4 5 6 2 2 1 2 8 10 8 11 10 10 10 4 4 4 6 4 2 1998 2003 2004 2006 2008
Slide 9: Business Model: operations timeline 2020
Business Model Operation 1Q20 2Q20 3Q20 4Q20 1 APR– 31 MAY Raise Hygiene Standards // Temporary Closure of all Spas Political Protest in Bangkok 18 MAR & Massage Center in Thailand CBD // SPA Temporary Closure of all 1 JUN SHA Certification from TAT 30 DEC Spas & Massage Center in Reopened New Normal
Slide 10: Business Model: lifestyle, restaurant and education 2020
Business Model Operation 1Q20 2Q20 3Q20 4Q20 APR– JUNE Temporary Closure of Renovate to new concept Add on Delivery Platform Restaurant Restaurant in Chiang Mai : “All Day Dining” e.g. Lineman, Foodpanda Dr. Spiller added new online & Dr. Spiller launched Manage LRL & Dr. Spiller launched LRL launch
Slide 11: Cost Reduction and Cash Flow Management Measures
COST REDUCTION AND CASH FLOW MANAGEMENT MEASURES Implemented Cost-Cutting Measures Cost Saving • Labour Cost & Executive Pay-cut (seek SSO support during temporary shut-down) • Rental Negotiation • Reduce Admin expenses Cash Flow • Convert Dividend Payment to Stock Dividend Management • Seek Soft Lo
Slide 12: New Normal of Spa Practices
NEW NORMAL OF SPA PRACTICES “A Place you can trust” New Measures for welcoming New Measures for keeping our beloved customers our staffs healthy New Measures for an infection-free environment 12
Slide 13: Growth in E-Commerce Sales
Growth in E-Commerce Sales Online Channel ● Facebook ● Instagram ● Line Official Account ● Laz Mall ● Line My Shop Online Channel ● Facebook ● Instagram ● Line Official Account ● Laz Mall ● Line My Shop 13
Slide 14: New Business Expansion Focus on Thai Customers
NEW BUSINESS EXPANSION FOCUS ON THAI CUSTOMERS 14
Slide 15: New Business Expansion Focus on Thai Customers
NEW BUSINESS EXPANSION FOCUS ON THAI CUSTOMERS 15
Slide 16: Earnings hit by COVID-19
Earnings hit by COVID-19 Total Revenue EBITDA & EBITDA margin Net Profit & Net Profit Margin THB m THB m 30.2% 30.5% THB m 29.6% 18.5% 18.1% 17.2% 1500 500 250 200 1200 400 150 206 246 100 175 900 1,450 300 50 0 600 1,152 200 -50 423 962 346 -100 -209 286 300 100 -150 433 2.9% 12 -200 0 0 -250 -49.0%
Slide 17: Gearing still manageable
Gearing still manageable Interest bearing debt increased significantly in 2020 due to the accounting adoption of TFRS16 (Lease Liability) Debt to Equity & Liquidity ROA&ROE 30 2.0 25 1.91 25.1 23.8 23.4 20 1.5 15 17.2 17.0 16.2 10 1.0 1.18 5 0.93 0.78 0 2017 2018 2019 2020 0.5 0.56 0.64 -5 0.41 0.34
Slide 18: 18
18
Slide 19: Outlook
OUTLOOK
Slide 20: Short-term Strategies
Short-term Strategies ■ Focus on Domestic Tourism ■ Add on New Services that matches with the current trends i.e. “Hemp Massage” or “Hemp Spa” ■ Add on New Lifestyle Products that matches with the current trends i.e. “Hemp Pillow Spray” etc. 20
Slide 21: Mid to Long term Strategies
Mid to Long term Strategies ■ Add on New Businesses that adds cash flow to business (Wellness & Holistic Health Experiences) ■ Resumes Overseas Marketing Scheme as Travel Bubble and Travelling Ban Relief after Vaccine intake as Overseas Tourists Arrivals resume 21
Slide 22: Q&A and SPA IR Contact
Q&A SPA IR Contact Ms. Yonlawan Eiamalongkorn Tel. 02 641-6619-20 E-mail: [email protected] Company information www.siamwellnessgroup.com/investor_relations www.facebook.com/siamwellnessgroup 22
Slide 23: Appendix
Appendix
Slide 24: RarinJinda Wellness Spa
RarinJinda Wellness Spa World-Class Wellness Spa that harmonize all of life’s senses to deliver the ultimate Wellness Experience RarinJinda Wellness Spa, a premium and innovative spa that harmonized all life senses. It is dedicated to be the most innovative and admirable Thai Wellness Spa by combini
Slide 25: RarinJinda Wellness Spa locations
RarinJinda Wellness Spa CHIANG MAI (1) RarinJinda Wellness Spa Chiang Mai BANGKOK (1) RarinJinda Wellness Spa Ratchadamri (2) RarinJinda Wellness Spa Ploenchit 25
Slide 26: Let's Relax
Let’s Relax Thailand’s Boutique Day Spa that offers refined spa indulgence for a New Lease of Life. Let’s Relax Spa stands for warm hospitality and sensory revitalization, with convenient and accessible branches across the nation. The serene atmosphere with contemporary decoration induces a relaxed
Slide 27: Let's Relax locations
Let’s Relax (20) Let’s Relax Carlton Hotel Thailand Krabi (21) Let’s Relax Leisure Space CentralWorld Chiang Mai (1) Let’s Relax Krabi Wake Up (22) Let’s Relax Mahanakhon Cube (1) Let’s Relax Chiang Mai Pavillion (2) Let’s Relax Krabi Srilanta (2) Let’s Relax Chiang Mai Thapae Pattaya Trang (3) Let’
Slide 28: Baan Suan Massage
Baan Suan Massage Cozy and Warm Neighbourhood massage, center with the touch of Thainess for your comfort Baan Suan Massage, a neighborhood massage center that you will feel like home, It is a stand-alone massage shop- house comprises of a house, which is converted into thai, foot and aroma massage
Slide 29: Baan Suan Massage locations
Baan Suan Massage BANGKOK KORAT (1) Baan Suan Nonthaburi (1) Baan Suan Terminal 21 Korat (2) Baan Suan Charoennakorn 55 UDON THANI (3) Baan Suan Prachanukul (1) Baan Suan Udon Thani (4) Baan Suan Charoennakorn 68 NONG KHAI (5) Baan Suan Baromrajchonnanee (1) Baan Suan Nong Khai (6) Baan Suan Petkase
Slide 30: Special Project: Stretch me and Dr. Spiller
Special Project Stretch me by Let’s Relax Dr. Spiller Pure SkinCare Solutions. (1) Stretch me Central World (1) Dr.Spiller Pure SkinCare Solutions Ginza Thonglor (2) Stretch me Iconsiam (2) Dr.Spiller Pure SkinCare Solutions Leisure Space (3) Stretch me 101 The Third Place CentralWorld (4) Stretch m
Slide 31: RarinJinda Wellness Spa Resort
RarinJinda Wellness Spa Resort RARINJINDA WELLNESS SPA RESORT is a wellness boutique spa resort with 35 rooms, decorated in thai contemporary style. CHIANG MAI The resort is equipped with full facilities such as full service Spa, (1) RarinJinda Wellness Spa Resort Swimming Pool, Fitness Center, Yoga
Slide 32: Deck One
Deck One “Deck1” The Exotic Scene & Cuisine, a fine-dining Riverside CHIANG MAI Restaurant, offers delectable Asian, Thai and Western cuisines with (1) Deck1 Restaurant Chiang Mai Full Wine Cellar with outdoor and indoor seating. 32
Slide 33: LRL (Let's Relax Lifestyle)
LRL (Let’s Relax Lifestyle) 33
Slide 34: Siam Wellness Academy
Siam Wellness Academy Siam Wellness Academy offers theoretical and practical training to spa therapists. The instructors are well qualified with certificates from the United States and Thailand (Wat Pho). The school is certified by the Ministry of Education. 34
Slide 35: Multi-Award Winning Spa Group
Multi-Award Winning Spa Group • Excellence & Outstanding Destination Spa • Best Luxury Destination Spa Thailand Tourism Awards World Luxury Spa Awards 2012 2008, 2015, 2017 • Best Luxury Boutique Hotel • Outstanding Day Spa World Luxury Hotel Awards 2012 Thailand Tourism Awards 2010, 2017 • Best Spa
Slide 36: Awards (continued)
• Best Spa Resort Destination, Thailand • Best Investor Relations Awards Asian Lifestyle Tourism Awards 2017 for Listed Company in MAI SET Awards 2018 • Asia’s Top 50 Brands CMO Asia Awards 2017 • Outstanding Brands 2018 Asia CEO Summit & Influential Brands Award Ceremony • Forbes Best Under a Billi
Slide 37: Shareholding Structure
Shareholding Structure 11% 4% Foreign Fund Domestic Fund Top 5. 1. Mr. Wiboon Utsahajit 11.11% 2. Mr. Prasert Jiravanstit 3. Mrs. Pranee Suphawatanakiat 10.91% 9.13% 21% Retail Investor 64% 4. Mrs. Thanit Amorntirasan 8.40% Executive+Family • Utsahajit Family 45% 5. Mr. Narun Wiwattanakrai 3.55% • J
Slide 38: Dividend History
Dividend History Policy : Minimum 40% of net profit payout. Dividend Payout Financial Payment Dividend Total Eps per Share Ratio Year Date (Thb/Share) Payout Consolid/Separate Consolid/Separate 2017 08/09/17 0.05 28.50 M Interim 2017 25/04/18 0.07 39.9 M Annual 2017 0.12 68.4 M 0.31 0.28 32% 43% Tot
Slide 39: Siam Wellness Group Public Company Limited
[SPA] Siam Wellness Group Public Company Limited www.siamwellnessgroup.com
Siam Wellness Group Public Company — FY2020 Earnings Presentation on 6ix