Vend Marketplaces ASA · OSL:VEND
Vend Marketplaces ASA — Schibsted — Investor Day (2010)
31 slides from Vend Marketplaces ASA's investor day presentation, 2010
Slide 1: Editorial innovation: Why I ask my journalists to spend 10% of work time communicating with readers
Tittel Editorial innovation: Why I ask my journalists to spend 10% of work Undertittel time communicating with readers Espen Egil Hansen Editor-in-Chief
Slide 2: Iceland April 2010
Icland april 2010
Slide 3: Slide 3
Slide 4: Slide 4
Slide 5: Fire
fi rE
Slide 6: Slide 6
Slide 7: Slide 7
Slide 8: A vast need for information
Over 1.6 miitioner lesere hver dag — oe — prognoser: ——— kan snu pa tirsdag ** Flere strekninger til oljeinstallasjoner apnet i Ser-Norge ** Hele luftrommet nord for Bode er na apnet for flytrafikk ** Norsk luftambulanse i beredskap ved tre av fem baser Les hele saken krzeammu Se animasjon av askeva
Slide 9: Good stories
Guiding the readers Good stories
Slide 10: Drama
Drama Olafur remmer fra carden sin NA ** Full evakuering etter flommelding dalvt nor zermest vulkanen. Les hele saken 00 —— Kom deg frem : ‘ med VG Netts tae A: haikesentral Aer er askeskyen som stopper flyene puree aaiet .es hele saken | Les ogsa: - Askeproblemene kan vare i ukevis + Nov haikesentr
Slide 11: Can we help readers help each other?
Can we help readers help each other?
Slide 12: The Hitchhiker's Central was built in 7 hours
The Hitchhiker’s Central was built in 7 hours
Slide 13: 5000 connections were made...
5000 connections were made... HAIKESENTRAEEN. ((2). Star du askefast pa grunn av vulkanstovet? Her kan du fa hjelp til 4 komme deg hjem. Kanskje du skal kjore en strekning, og kan hjelpe andre hjem. Meld fra hvor du haiker Fortell familie og venner hvor du haiker og hvem du haiker med, eller hvem Fo
Slide 14: Brought thousands of our readers home
Brought thousands of our readers home
Slide 15: They gave us some good stories
They gave us some good stories
Slide 16: The Prime Minister gave us credit…
The Prime Minister gave us credit…
Slide 17: More important - the readers gave us credit…
More important - the readers gave us credit…
Slide 18: …and promised to buy our newspaper
…and promised to buy our newspaper
Slide 19: Journalism has to renew itself to maintain its relevance
Journalism has to renew itself to maintain its relevance Traditional Communities and journalism user generated JOURNALISM content 90% 10%
Slide 20: A meeting point for relevant information
A meeting point for relevant information
Slide 21: Can readers improve editorial quality?
Can readers improve editorial quality?
Slide 22: Readers help us correct mistakes
Readers help us correct mistakes
Slide 23: Dramatic improvement in quality
Chief • No more reported 8th of April • 8200 typos the Editor-in- complaints to • 16000 articles published since 50 100 150 200 250 300 350 0 2010-05-14 2010-04-08 2010-05-18 2010-04-14 2010-05-22 2010-04-20 2010-05-26 2010-05-30 2010-04-26 2010-06-03 2010-05-02 2010-06-07 2010-05-08 Access given to
Slide 24: Most news stories are initiated or improved by readers
Most news stories are initiated or improved by readers
Slide 25: An arena for sharing feelings and knowledge
An arena for sharing feelings and knowledge End of match
Slide 26: A more effective distribution
A more effective distribution Journalist brings content to readers Text Text …and gets information back
Slide 27: Monolog, Dialog, Arenas
VG Nett 1.0 VG Nett 2.0 VG Nett 3.0 Tells YOU Create content in Become part of the dialog with readers digital conversation MONOLOG DIALOG VIRAL BUZZ- ARENAS Distribution and echo Blog posts in the social networks Forums DIALOG PARTICIPATION Strengthen Voice content Comment Leads Protocol Correction
Slide 28: How to promote editorial innovation
How to promote editorial innovation • Tear down the departmental silos of traditional media houses (The best ideas comes from the wrong people at the right time) • Technical staff has to be an integrated part of the editorial team • The “me telling you”-tradition of journalism has to go • Reader fee
Slide 29: Why I ask my journalists to spend 10% of work time communicating with readers
Why I ask my journalists to spend 10% of work time communicating with readers 1. Gives us competitive advantage in gathering and distributing news 2. Improves quality of our reporting and makes readers more loyal and passionate about our products 3. Journalism cut off from the digital conversation w
Slide 30: But some things never change…
But some things never change… ”If anyone sees the ad from my mother in law asking for a ride from Spain to Norway. Please don’t answer”
Slide 31: If anyone sees the ad from my mother in law
”If anyone Tittel sees the ad from my mother in law asking for a ride from Spain to Norway. Please don’t answer” Undertittel (From the Hitchikers Central) [email protected]