Aimia Inc. · TSX:AIM
Aimia — Investor Day (September 2013)
20 slides from Aimia's investor day presentation, Sep 18, 2013
Slide 1: Inspiring Loyalty, Adding Value: Investor Day 2013
INSPIRING LOYALTY ADDING VALU INVESTOR DAY 2013
Slide 2: Data Analytics at the Core: Overview of Aimia's Global Strategy in Analytics
DATA ANALYTICS AT THE CORE: Overview of Aimia’s Global Strategy in Analytics Eric Monteiro September 18, 2013 2
Slide 3: Forward-Looking Statement
FORWARD-LOOKING STATEMENT Forward-looking statements are included in the following presentation. These forward-looking statements are identified by the use of terms and phrases such as “anticipate”, “believe”, “could”, “estimate”, “expect”, “intend”, “may”, “plan”, “predict”, “project”, “will”, “wou
Slide 4: Introductions
INTRODUCTIONS Eric Monteiro Peter Gleason EXECUTIVE VICE PRESIDENT, GLOBAL STRATEGY PRESIDENT, INTELLIGENT SHOPPER SOLUTIONS • Appointed as EVP, Global Strategy in Oct 2012 • Joined Aimia in August 2007 to head up the to define Aimia’s overall global strategy and Intelligent Shopper Solutions (ISS)
Slide 5: How We View Analytics Within Our Context
HOW WE VIEW ANALYTICS WITHIN OUR CONTEXT Coalition Loyalty Proprietary loyalty analytics loyalty 5
Slide 6: Area of Focus
AREA OF FOCUS Specialized Generalist BI Enterprise Outsourced BI tools, CRM and Data Consumer Data Analytic Analytics Decision Management Analytics Providers Engines and Solutions Support and IT Services Scores Tools Systems Market size in 2016, $B $1 $2 $16 $4 $16 $18 CAGR, % 20% 10% 11% 10% 11% 12
Slide 7: We Look for Opportunities Where We Can Compete Leveraging 4 Key Assets
WE LOOK FOR OPPORTUNITIES WHERE WE CAN COMPETE BY LEVERAGING 4 KEY ASSETS Track Value- Customer Data Record of Added IP Centricity Impact • Access to privileged • Intimate knowledge • Experience and • Tools and knowledge customer-centric data of our core sectors results in helping to build lasting o
Slide 8: Data Analytics at the Core: Aimia Loyalty Analytics in Fast-moving Retail
DATA ANALYTICS AT THE CORE: Aimia Loyalty Analytics in Fast-moving Retail Pete Gleason September 18, 2013 8
Slide 9: Our Work Over Five Years Serving Clients in Fast-Moving Retail Demonstrates Our Strength
OUR WORK OVER FIVE YEARS SERVING CLIENTS IN FAST-MOVING RETAIL DEMONSTRATES OUR STRENGTH Track Value-Added Customer Data Record of IP Centricity Impact • Strategic relationships • Expertise in applying • Measurable • Strong differentiation with five major retailers customer data to improvements in f
Slide 10: Retailer Usage of Customer Data Is a Journey
RETAILER USAGE OF CUSTOMER DATA IS A JOURNEY, AND OUR ENGAGEMENTS ARE AT DIFFERENT STAGES Retailer Data Manufacturer Future Customer-led Monetisation CRM Opportunities Insight • Focus on assortment • Targeted direct • Extending “Self Serve” • Support for retailer • Customer marketing via post usage
Slide 11: With CVS, We Continue to Add Value to Our Longest Running Engagement Outside the UK
WITH CVS, WE CONTINUE TO ADD VALUE TO OUR LONGEST RUNNING ENGAGEMENT OUTSIDE THE UK How to allocate space between Business different product categories – Challenge e.g., more shelf space for Historical Sales Key Store Important Factors Estimated cosmetics or vitamins? & Space Data Attributes That Ef
Slide 12: We Are Accelerating Sobeys' Progress in Delivering Customer-Centric Retail in Canada
WE ARE ACCELERATING SOBEYS’ PROGRESS IN DELIVERING CUSTOMER-CENTRIC RETAIL IN CANADA Our client discontinued a prominent local Milk brand in one of the Business regions in favour of a new preferred-vendor agreement with a Challenge competitive manufacturer. Milk sales declined rapidly in the affecte
Slide 13: Sainsbury's I2C Joint Venture Is Performing Strongly
ONE YEAR ON, OUR I2C JOINT VENTURE WITH SAINSBURY’S IS PERFORMING STRONGLY… Strategic Intent Key Initiatives Outcomes 1 Break away from the pack Over 280 clients Growth in Sainsbury’s market share Deeper client More deliberately codify and relationships 2 replicate successful models Drive enhanc
Slide 14: Recognised as Changing the Game for Marketing by Manufacturers
…AND IS RECOGNISED AS CHANGING THE GAME FOR MARKETING BY MANUFACTURERS Measure cholesterol- lowering product Analysis consumption vs. therapeutic dosage In-store Coupon at till targeted at customers who need to Manufacturer Challenge Marketing consume more Loyalty Awards 2013 “Functional Foods” are
Slide 15: By Connecting Data Sources, ISS Brings Disruptive Innovation to Old and New Industries
BY CONNECTING DATA SOURCES, ISS BRINGS DISRUPTIVE INNOVATION TO OLD AND NEW INDUSTRIES Proliferation of new sources of data from social, local and mobile; Aimia can add value through our expertise in bringing data sources together • Intelligent research: Targeting purchasers of specific products to
Slide 16: We Look for Opportunities Where We Can Create a Tangible Impact for Our Clients
WE LOOK FOR OPPORTUNITIES WHERE WE CAN CREATE A TANGIBLE IMPACT FOR OUR CLIENTS Some examples… 1 Enabling better targeting with 375M coupons at till offered by Sainsbury’s this year 2 Increasing acquisition rates by over 40% for an FFP co-branded credit card 3 Creating a 28% lift in sales of vehicle
Slide 17: Looking Forward: Where We Will Compete
LOOKING FORWARD: WHERE WE WILL COMPETE “Direct Loyalty” – across all that we do “Indirect Loyalty” – in our core sectors Business Improve our clients’ decision- Loyalty Deliver best-in-class intelligence making and operations program analytics to manage and powered by through the application of mana
Slide 18: Looking Forward: Analytics to Detect Life Events in Financial Services
LOOKING FORWARD: ANALYTICS TO DETECT LIFE EVENTS IN FINANCIAL SERVICES Signal Upsell opportunity Retention opportunity Borrowing Investing or Wealth Accumulation Wealth Consumption College/auto Marriage Inheritance Child graduates Graduation First grandchild • College loans Loss of client to New ass
Slide 19: Looking Forward: How Analytics Will Help Us Break Away from the Pack
LOOKING FORWARD: HOW ANALYTICS WILL HELP US BREAK AWAY FROM THE PACK Coalition Analytics Proprietary 19
Slide 20: Inspiring Loyalty, Adding Value: Investor Day 2013
INSPIRING LOYALTY ADDING VALU INVESTOR DAY 2013