Hugo Boss AG · XETR:BOSS
Hugo Boss — Shareholder Meeting (May 2005)
26 slides from Hugo Boss's shareholder meeting presentation, May 11, 2005
Slide 1: Annual Meeting 2005
HUGO BOSS Annual Meeting 2005 May 11, 2005
Slide 2: HUGO BOSS 2004
HUGO BOSS HUGO BOSS 2004 • Net sales EUR 1,168.4 million (+11% vs. prev. year, currency-adj. +13%) • Gross margin EUR 631.1 million (+16% vs. prev. year) • EBIT EUR 135.3 million (+13% vs. prev. year) • Earnings before taxes EUR 130.1 million (+8% vs. prev. year) • Net income EUR 88.2 million (+7% v
Slide 3: HUGO BOSS 2004
HUGO BOSS HUGO BOSS 2004 • Year-end (12/31) share price1: - common share EUR 23.45 (+47% vs. prev. year) - preferred share EUR 24.50 (+54% vs. prev. year) (DAX increase of +7% vs. prev. year, MDAX increase of +20% vs. prev. year) • Dividend yield2: - High 3.5% - Low 5.4% • Market capitalization (12/
Slide 4: Share Price Development
HUGO BOSS Share Price Development* 800% 700% 600% 500% Common stock 400% Preferred stock DAX 300% 200% 100% 0% 99 04 96 97 98 00 01 02 03 05 y y y y y y y y y y ar ar ar ar ar ar ar ar ar ar nu nu nu nu nu nu nu nu nu nu Ja Ja Ja Ja Ja Ja Ja Ja Ja Ja * incl. dividend
Slide 5: Sales by region
HUGO BOSS Sales by region 2004 2003 Change Change currency-adj. EUR mill. EUR mill. in % in % Germany 292.2 261.4 12 12 Other European countries 519.0 451.5 15 15 Americas 205.1 186.7 10 20 Asia / Other regions 111.7 101.3 10 15 Royalties 40.4 53.2 (24) (24) Total 1,168.4 1,054.1 11 13
Slide 6: Sales by brand
HUGO BOSS Sales by brand 2004 2003 Change EUR mill. EUR mill. in % BOSS 1,044.5 941.0 11 Man 975.2 890.2 10 Woman 69.3 50.8 36 HUGO 106.6 94.3 13 BALDESSARINI 17.3 18.8 (8) Total 1,168.4 1,054.1 11
Slide 7: BOSS (Man)
BOSS (Man) • Market presence in 102 countries with more than 4,500 points of sale • 13% worldmarket share in high-end Men‘s Apparel Market • Sales split - Businesswear 58% - Leisurewear 42% • BOSS Stores achieve 30% of net sales • Introduction of BOSS Selection for the top-end market segment
Slide 8: BOSS (Woman)
BOSS (Woman) • Market presence in 58 countries with 650 points of sale • Sales split - Businesswear 62% - Leisurewear 31% - Shoes & Accessories 7% • BOSS Stores achieve 51% of net sales • Integration of shoes and leather accessories into the own business essential for the brands identity and style •
Slide 9: Slide 9
Slide 10: BOSS
BOSS HUGO BOBS
Slide 11: Slide 11
Slide 12: BOSS
BOSS
Slide 13: HUGO
HUGO • Market presence in 43 countries with more than 1,000 HUGO Man points of sale and 350 HUGO Woman points of sale • Sales split HUGO Man 76% HUGO Woman 24% • HUGO Stores achieve 20% of net sales • In many markets a leading position in the fashion-forward segment has been achieved
Slide 14: HUGO
HUGO
Slide 15: BALDESSARINI
BALDESSARINI • Market presence in 34 countries with 125 points of sale • 50% of net sales achieved in stores
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Slide 17: Royalties
HUGO BOSS Royalties • The product groups of knitwear, shoes and leather accessories, previously licensed out, were incorporated into the own business • Total royalties from fragrances, eyewear and watches, which continue to be licensed out, increased by 4%
Slide 18: Extension of Core Competences
HUGO BOSS Extension of Core Competences Core Competence Extension of Core Competence Businesswear Leisure- and Sportswear Clothing Clothing related Accessories BOSS HUGO Lifestyle World Lifestyle World Menswear Womenswear Clothing Shoes and Leather Accessories
Slide 19: Key Drivers for Future Growth
HUGO BOSS Key Drivers for Future Growth Category Key Value Factor BOSS Woman Fashion Competence Leisure- and Sportswear Youth & Health HUGO Fashion & Trend BOSS Selection Top-end Competence Shoes and Leather Accessories Style & Identity Directly Operated Stores / Retail Market Competence HUGO BOSS S
Slide 20: HUGO BOSS Stores
HUGO BOSS HUGO BOSS Stores Paris – Champs-Elysées
Slide 21: BOSS Stores by region
HUGO BOSS HUGO BOSS Stores by region 2004 2003 Germany 113 97 Other European countries 313 272 Americas 88 81 Asia / Other regions 215 186 Total 729 636 Share of net sales in % 31 30 Thereof Directly Operated Stores 97 81 Share of net sales in % 8 8
Slide 22: Employees – by region
HUGO BOSS Employees – by region Change Full-time equivalents 2004 2003 in % Germany 1,747 1,623 8 Other European countries 3,936 2,342 68 Americas 958 878 9 Asia / Other regions 301 267 13 Total 6,942 5,110 36
Slide 23: Employees – by function
HUGO BOSS Employees – by function Change Full-time equivalents 2004 2003 in % Production / Logistics 4,774 3,226 48 Sales / Creation / Marketing 1,649 1,424 16 Administration 519 460 13 Total 6,942 5,110 36
Slide 24: Expansion of HUGO BOSS Headquarters
HUGO BOSS Expansion of HUGO BOSS Headquarters
Slide 25: Expansion of HUGO BOSS Headquarters
HUGO BOSS Expansion of HUGO BOSS Headquarters
Slide 26: HUGO BOSS
HUGO BOSS