Maximus, Inc. · NYSE:MMS
Maximus — Technical Presentation (April 2014)
35 slides from Maximus's technical presentation, Apr 25, 2014
Slide 1: Please note
You can read the transcripts for the entire “Quick and Easy Field Testing: Asking Please note for Affirmation, Corrections and Suggestions” on the Center’s website at MAXIMUS.com/CHL 1
Slide 2: Quick and Easy Field Testing: Asking for Affirmation, Corrections and Suggestions
Quick and Easy Field Testing: Asking for Affirmation, Corrections and Suggestions Communications Tune Up Webinar Series Ryan Miller and Christina Powell Center for Health Literacy April 25, 2014 2
Slide 3: Field Testing Basics
Definition, goal and methods Field Testing Qualitative and Basics quantitative testing Cognitive interviews and focus groups 3
Slide 4: Definition, goal and methods
Definition, Test goal and Guide development methods Observe and listen 4
Slide 5: Qualitative and quantitative testing
Qualitative and quantitative testing Qualitative: Quantitative: Focuses on quality Focuses on quantity Few participants Many participants Subjective data Objective data collection collection General statistical analysis Personal, in-depth data 5
Slide 6: Cognitive interviews and focus groups
Cognitive interviews Definitions and methods and focus When to use which? groups 6
Slide 7: Definitions and methods
Cognitive interviews: One-on-one Interviewer acts as observer Definitions and methods Focus groups: Group setting Moderator leads discussion 7
Slide 8: When to use which?
Cognitive interviews: Readability and comprehension When to use which? Focus groups: Opinions and common themes 8
Slide 9: Site Selection
Choosing a testing site Recruiting and scheduling participants Site Selection 9
Slide 10: Choosing a testing site
Type of site Choosing a Site requirements testing site Incentives Participants 10
Slide 11: Choosing a testing site
Contact at the site Choosing a testing site Reminders and follow-up emails 11
Slide 12: Email invitation
Email invitation Dear [Contact Name], Thank you for speaking with me about our proposed field testing. Here is the information I promised: We are working with [Organization/Department] to revise some letters and notices to make them easier to understand. We would like to test our revisions with peop
Slide 13: Recruiting and scheduling participants
Recruiting Schedule and Concurrent sessions scheduling Breaks participants Extra participants 13
Slide 14: Sample field testing schedule
Sample field testing schedule Create your schedule and include extra time between participants to allow for notes, bathroom breaks, snacks, late arrivals, etc. Time Room 1 Room 2 9:00 am – 10:00 am Sally Sam 10:15 am – 11:15 am Meg Bill 11:30 am – 12:30 pm Raul Tyrone 12:30 pm – 1:30 pm Lunch Lunch
Slide 15: Cognitive Interviews
Review of definition and goal Guidelines for cognitive interviews Writing a protocol or guide Cognitive Interviews 15
Slide 16: Review of definition and goal
Review of One-on-one definition Readability and and goal comprehension 16
Slide 17: Guidelines for cognitive interviews
Timing Length of interview Guidelines What you’re testing for cognitive Questions you’re asking interviews Practice Role of the interviewer 17
Slide 18: Writing a protocol or guide
Decide what you want to know Appeal Target audience Writing a Key message protocol Key terms or guide Navigation Readability Comprehension Contact information 18
Slide 19: Writing a protocol or guide
Identify your audience Write the questions Writing a Open-ended and closed protocol • Which photo do or guide you like better? • Why do you like that photo? 19
Slide 20: Sample protocol
Sample protocol 1. Let’s look at this letter for a minute. Don’t bother to read anything yet. Just tell me—do you think it looks easy or hard to read? Why? qEasy qHard Comments: 2. Now let’s look at it more closely. When you’re ready, tell me in your own words: what is the letter about? [Give part
Slide 21: Focus Groups
Review of definition and goals Guidelines for focus groups Writing a moderator’s guide Focus Groups 21
Slide 22: Review of definition and goal
Review of Group setting definition Opinions and common and goal themes 22
Slide 23: Guidelines for focus groups
Screening participants Guidelines for Timing focus groups Size Role of the moderator 23
Slide 24: Writing a moderator's guide
Decide what you want to know Identify your audience Writing a Write the questions moderator’s Leading questions guide • What do you like about the look of this cover? • Do you like or dislike the way this cover looks? 24
Slide 25: Sample guide
Sample guide: 1. What comes to mind when you think about your In-Person Assister training experience? [Warm up question—get the group conversation started] qPoints of interest (counts) qQuotes qTrends 2. What did you find to be the most valuable about the training you received? qPoints of intere
Slide 26: Making use of the data
Analyzing and summarizing the data Writing recommendations Making the report compelling Making use of the data 26
Slide 27: Analyzing and summarizing the data
Compile researchers’ notes Analyzing and Analyze question by question summarizing Identify themes the data Summarize data 27
Slide 28: Writing recommendations
Give actionable suggestions Writing Use before and after recommendations examples 28
Slide 29: Making the report compelling
Making the Describe site and participant demographic report Include participant compelling quotations 29
Slide 30: Thoughts and Questions
Thoughts and Questions Center for Health Literacy
Slide 31: Save the date
Save the date To get the latest updates, send an email to: [email protected] 31
Slide 32: Copies of manuals from the Center for Health Literacy
For copies of one or more of these manuals produced by the Center for Health Literacy, send an email to: [email protected] 32
Slide 33: Thoughts and Questions
Thoughts and Questions Center for Health Literacy
Slide 34: Next Webinar
Design for Readability 101: Creating Visual Order Next Webinar Friday, May 30, 2:00 EDT Register at www.maximus.com/webinars 34
Slide 35: Please note
You can read the scripts for the entire “Quick and Easy Field Testing: Please note Asking for Affirmation, Corrections and Suggestions” on the Center’s website at MAXIMUS.com/CHL 35