trivago N.V. · NASDAQ:TRVG
trivago — Investor Presentation (February 2025)
30 slides from trivago's investor presentation, February 2025
Slide 1: Turning the Tide
Turning the Tide Investor presentation February 2025 1
Slide 2: Disclaimer
Disclaimer All of the information herein has been prepared by trivago N.V. (“the Company”) solely for use in this presentation. The information contained in this presentation has not been independently verified. No representation, warranty or undertaking, express or implied, is made as to, and no re
Slide 3: Q4 2024 Financials - Exceeded our top and bottom-line expectations
Q4 2024 Financials - Exceeded our top and bottom-line expectations 2023 2024 % YoY Total Revenue (€mm) ROAS1 (%) Adjusted EBITDA2 (€mm) Net Income/Loss (€mm) 54.1 2.5 5.1 485.0 460.8 -23.7 163% 11.1 155% 7.3 10.2 148% 132% -164.5 Q4 FY Q4 FY % of Total Revenue % of Total Revenue 91.7 94.8 11.7% 11.1
Slide 4: 2024 Highlights and 2025 Guidance
2024 Highlights 2025 Guidance Financial In Q4 2024, we achieved revenue growth. This marks a turning point for us, and performance we see solid momentum heading into 2025. We grew Referral Revenue by 5% Q4 2024 (3% in Total Revenue) and delivered adjusted EBITDA of €11.1 million. Delivering tangible
Slide 5: trivago at a glance
trivago at glance trivago (NASDAQ:TRVG) is a global hotel search and price comparison platform. Our Mission: When price-savvy travelers are searching for a “Hotel?”, we want the obvious High unaided brand awareness in key travel markets worldwide1 choice to be “trivago”. Netherlands 5M+ 540M+ Accomm
Slide 6: We see significant growth potential across the globe
We see significant growth potential. Our business is well-diversified, with opportunities across the globe Total revenue, EURm 2024 Referral Revenue per Segment 1,035 20% 915 839 38% 754 535 493 485 461 361 42% 249 Americas 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Developed Europe Rest of W
Slide 7: TRVG trading
TRVG trading TRVG share price (one American Depositary Share representing five Class A Shares) TRVG ADS price: $3.01 As of February 3, 2025 All Time High ~$0.2B market cap $120 $120.35 ~€134M in cash ~$8.4B market cap 1 Short squeeze $25.90 $100 ~$1.8B market cap Ex-Dividend Date $3.19 $80 Strategic
Slide 8: Investment Highlights
Travel is a large and expanding market: 1 Travel market CAGR 2023-26E: 7.6%; online segment projected Investment growth is even higher at 9.8%1 Highlights trivago is a highly relevant product: 2 Users can save up to 40% and search more than 5M accommodations from 100+ booking sites trivago is a lead
Slide 9: Positioned at the top of a $1.5 trillion market funnel
1 We are positioned at the top of a $1.5 trillion market funnel. The hotel segment is highly attractive in terms of margin and size Online hotel booking landscape Global travel market breakdown by segments Travelers 35% Air Hotel Rail $1.5 trln Package Search layer Car Rental 42% 10% Cruise 7% 4% 2%
Slide 10: Travelers are price-conscious and compare prices
2 Travelers are price-conscious, and a significant segment compares prices. Being well positioned for savings is a competitive edge Travel Service Influences in US (Q3’24) Travel Service Preferences in US (Q3’24) I compare deals / prices Value-for-money 53% 44% with hotel sites / apps directly I com
Slide 11: trivago is a marketplace that matches demand with supply
2 trivago is a marketplace that matches demand with supply. We acquire users, and partners can capture them in a live auction Marketing (Demand) Partnerships (Supply) Branded traffic • A leading brand across the globe1 • World class brand marketing team and AI- powered Ads strategy • Differentiated
Slide 12: trivago is a leading brand in numerous core travel markets
3 trivago is a leading brand in numerous core travel markets worldwide. It is a key asset and source of future success trivago’s unaided brand awareness Q3 2024 Brand 2 1 2 1 2 2 2 2 2 3 4 3 5 4 5 4 3 Rank Source: MIM Brand tracker. % total. Question asked: “When you think of travel, which travel we
Slide 13: We are rebuilding our brand with further brand investment
3 We are rebuilding our brand, recognizing significant potential for further increase in brand investment Referral Revenue and Advertising Spend Comments Referral Revenue Ad spend • Investing in our brand is essential to being top of mind when people are planning their trips. • COVID-19 had a very n
Slide 14: Healthy adjusted EBITDA margins in core markets
4 We have already seen healthy adjusted EBITDA margins in core markets. Overall margins diluted by deliberate cross-subsidization of new markets 2024 trivago’s adjusted EBITDA margin decomposition Comments 100% ROAS = 132% • We expect that strengthening our brand can enhance ROAS and expand contribu
Slide 15: Optimizing marketing spend to enhance ROAS while maintaining cost discipline
4 We are optimizing marketing spend to enhance ROAS while maintaining cost discipline to expand adjusted EBITDA margins over the long run Other Overhead Adjusted Referral Contribution revenue as % Overhead costs as % of EBITDA Revenue, EURm ROAS, % margin, % of total revenue costs1, EURm total reven
Slide 16: Growth in 2025 driven by strategic focus areas
5 We expect growth in 2025 to be driven by our strategic focus areas Marketing Pillar Hotel Search Pillar Partnerships Pillar Capturing Demand Matching Demand and Supply Aggregating Supply Brand Search Content Deals Partnerships Guiding Lights Elevate our Create a Deliver highly Create the Empower o
Slide 17: Brand Marketing: AI-powered campaign with Jürgen Klopp
5 Brand Marketing: AI-powered marketing campaign with our new brand ambassador and global icon, Jürgen Klopp 17 17 Watch our new ad: https://www.youtube.com/watch?v=V1Cqj0B-9sg
Slide 18: Core Features: Increased number of tests on our platform
5 Core Features: We substantially increased the number of tests on our platform, demonstrating accelerated execution and learning Number of launched tests on our platform Comment • We have focused our technology investments on enhancing our hotel search and price comparison product. • We are doing h
Slide 19: Core Features: New deal types and features
Core Features: We launched new deal types and features, delivering more value to users and strengthening our positioning Super Saving Deals Price Drop Deals Strike Through Member Only Deals 19
Slide 20: Core Features: Hotel content in a more distilled format
5 Core Features: Our hotel content has evolved and is presented in a more distilled and meaningful format 20
Slide 21: Core Features: Improved accommodation data and 25+ new filters
5 Core Features: We significantly improved our accommodation data and expanded our filters with 25+ additional options filters 21
Slide 22: Member Proposition: Grow base to increase retention
5 Member Proposition: We aim to grow our base to increase retention among price-savvy users Share of revenue generated by logged-in users within branded traffic Comment Index: Jan’23 = 100% • Share of the revenue by logged-in users within branded traffic has substantially 200% increased in 2023 and
Slide 23: Personalization: Increase relevance of search results
5 Personalization: We aim to further increase the relevance of our search results to drive conversion Different search results based on factors such as locale, search type or device - resulting in 6k+ versions 23
Slide 24: AI Search and Hotel Highlights
5 AI Search and Hotel Highlights: Enabling new ways of searching http://ai.trivago.com Natural language search query AI-generated highlights More on the topic in our company blog: https://company.trivago.com/2024/11/25/trivago-unveils- new-smart-ai-search-redefining-how-you-find-hotels/ 24
Slide 25: Partnerships: Delivering higher quality leads to partners
5 Partnerships: Through our brand investments and product improvements, we deliver even higher quality leads to our partners Conversion rates (Visits-to-book ratio) Comments Index: 2016 = 100% • Efficient brand marketing 140% investments and continuous improvements to our core product have resulted
Slide 26: Partnerships: Returned to pre-Covid partner mix diversity
5 Partnerships: We have returned to pre-Covid levels of diversity in our partner mix. Advertiser revenue share as % of Referral Revenue 21% 19% 16% 17% 20% 20% 20% 27% 26% 25% 23% 24% 22% 24% 26% 29% 29% 34% 34% 37% 34% 32% 37% 40% 34% 35% 31% 37% 41% 36% 35% 36% 52% 50% 43% 45% 46% 43% 46% 43% 37%
Slide 27: trivago Book & Go: Acquired 30% share in Holisto
5 trivago Book & Go: We acquired a 30%1 share in Holisto. We aim to leverage their technology and elevate partner conversions 27 More on the topic in our blog: https://company.trivago.com/2024/07/30/trivago-announces-investment/ 1 fully diluted.
Slide 28: Appendix
Appendix
Slide 29: Adjusted EBITDA, Adjusted EBITDA margin, and Overhead Costs
Adjusted EBITDA, Adjusted EBITDA margin, and Overhead Costs in millions, EUR For the year ended December 31, 2024 2023 2022 2021 2020 2019 Total revenue 460.8 485.0 535.0 361.5 248.9 838.6 Advertising Spend 345.4 323.2 317.3 223.6 150.0 616.7 Net income/(loss) - 23.7 - 164.5 - 127.2 10.7 - 245.4 17.
Slide 30: IR contacts: [email protected]
IR contacts: [email protected]