Boohoo Group Plc · LSE:DEBS

Boohoo — Merger or Acquisition (January 2021)

10 slides from Boohoo's merger presentation, Jan 25, 2021

  1. Slide 1: Acquisition of Debenhams

    (?) 50 | thks #4 \aw SSEGTEE |EL1 LIL... ACQUISITION OF DEBENHAMS BOOHOO GROUP PLE - 25 JANUARY 2021

  2. Slide 2: Acquisition of Debenhams' online business and associated intellectual property

    - Ac9uisition of Debenhams' online business and associated intellectual property - £55m cash consideration funded from existing cash reserves which stood at £386.9m on 31 December 2020 - Will go live on the Group's platform in Q1 FY22 - The online business generated approximately £400m in revenues i

  3. Slide 3: Accelerating shift to online marketplaces and pureplays becoming the go to destination

    ACCELERATING SHIFT TO ONLINE MARKETPLACES AND PUREPLAYS ARE BECOMING THE GO TO DESTINATION - The UK Apparel market declined 15% in 2020 - By comparison, The UK online fashion market grew 26% - Up to 55% of fashion products are now bought online, up from 33% previously ''Which of the following online

  4. Slide 4: 1. Maximising our online opportunity

    1. MAXIMISING OUR ONLINE OPPORTUNITY - Initially selling the Group’s - 9 pure-play websites, with brands on one platform option to extend for newly acquired Debenhams brands - Attracting unlimited CUSTOMERS number of third party - Highly engaged audience spend PLATFORM DISCOVER NEW brands through RS

  5. Slide 5: Debenhams is one of the UK's leading beauty retailers

    - Debenhams is one of t he UK's leading beauty retailers across UK BEAUTY MARKET: £11.93BN make-up, skincare and fragrance - #2 player in prestige beauty - #1 player in makeup MAKE UP 33% - #2 player in skincare SKIN CARE 42% - High market share in a large and growing online market - Access t o 6m e

  6. Slide 6: 3. Enhanced revenue growth opportunities

    3. ENHANCED REVENUE GROWTH OPPORTUNITIES (ia en Ten ten\mn\en\en) LEVERAGING EXISTING CUSTOMER BASE - Top 10 UK retail website - c. 300m visits each year - 1.8m social media following - 90% brand awareness NEW ROUTES T0 MARKET - Selling existing fashion brands through Debenhams.com - Selling newly a

  7. Slide 7: Summary: Strengthening our ecommerce leadership

    SUMMARY: STRENGTHENING OUR ECOMMERCE LEADERSHIP FASHION DIRECT TO CONSUMER boohoo karen MILLEN coast boohooMAN PRETTYLITTLETHING (Nasty Gt OASIS MISSPAP [WAREHOUSE.| LEADER IN FASHION E-COMMERCE BEAUTY THIRD PARTY THIRD PARTY MARKETPLACE WHOLESALE DEBENHAMS.COM SPORT & HOMEWARE FUTURE OPTIONS

  8. Slide 8: Q&A

    boohoo group plc Q&A

  9. Slide 9: Forward looking statements

    FORWARD LOOKING STATEMENTS '' Certain statements included or incorporated by reference within this presentation may be, or may be deemed to be, forward-looking '' ' statements in respect of the Group s operations, performance, prospects and/or financial condition. These forward-looking statements '

  10. Slide 10: Disclaimer

    DISCLAIMER This presentation and information communicated orally does not constitute or form part of any offer or invitation to sel l , or any solicitation of any offer to purchase any shares or other securities in the Company, nor shall it or any part of it or the fact of its distribution form the

Boohoo Group — Merger or Acquisition (January 2021) on 6ix