Telefonaktiebolaget LM Ericsson Class A · OMXSTO:ERIC_A
Telefonaktiebolaget LM Ericsson Class A — Ericsson — Investor Presentation (December 2016)
13 slides from Telefonaktiebolaget LM Ericsson Class A's investor presentation, Dec 6, 2016
Slide 1: Hot Consumer Trends 2017
HOT CONSUMER TRENDS 2017 Ericsson ConsumerLab
Slide 2: 1. AI Everywhere
1. AI EVERYWHERE › 35 percent of people want an AI advisor at work › One in four would like an AI as their manager › Almost half are concerned that AI robots will soon make a lot of people lose their jobs 2016-12-06 | Page 2
Slide 3: 2. Setting the Pace for Internet of Things
2. SETTING THE PACE FOR INTERNET OF THINGS › Consumers are increasingly using automated applications, influencing overall IoT adoption › Two in five believe smartphones will learn their habits and perform activities on their behalf automatically › One in two believes they will be able to talk to hou
Slide 4: 3. Pedestrians Drive Autonomous Cars
3. PEDESTRIANS DRIVE AUTONOMOUS CARS › One in four pedestrians would feel safer crossing a street if all cars were autonomous › 65 percent of them would prefer to have an autonomous car 2016-12-06 | Page 4
Slide 5: 4. Merged Reality
4. MERGED REALITY › Almost four out of five virtual reality users believe VR will be indistinguishable from reality in only three years › Half of respondents are already interested in gloves or shoes that allow you to interact with virtual objects 2016-12-06 | Page 5
Slide 6: 5. Bodies Out of Sync
5. BODIES OUT OF SYNC › 3 in 10 foresee needing car sickness pills when using autonomous cars › One in three also wants motion sickness pills for use with virtual and augmented reality technology 2016-12-06 | Page 6
Slide 7: 6. The Smart Device Safety Paradox
6. THE SMART DEVICE SAFETY PARADOX › More than half already use emergency alarms, tracking or notifications on their smartphones › Of those who say their smartphone makes them feel safer, three in five say they take more risks because they rely on their phone 2016-12-06 | Page 7
Slide 8: 7. Social Silos
7. SOCIAL SILOS › Today, people willingly turn their social networks into silos › One in three says social networks are their main source of news › More than one in four values their contacts’ opinions more than politicians’ viewpoints 2016-12-06 | Page 8
Slide 9: 8. Augmented Personal Reality
8. AUGMENTED PERSONAL REALITY › Over half of people would like to use augmented reality glasses to illuminate dark surroundings and highlight dangers › More than one in three would also like to edit out disturbing elements around them › Around 2 in 5 want to change the way their surroundings look an
Slide 10: 9. The Privacy Divide
9. THE PRIVACY DIVIDE › Two in five want to use only encrypted services › Almost half would like to have just reasonably good privacy across all services › More than one out of three believes privacy no longer exists 2016-12-06 | Page 10
Slide 11: 10. Big Tech for All
10. BIG TECH FOR ALL › More than two out of five advanced internet users would like to get all of their products from the biggest five IT companies › Of those, three in four believe this will happen only five years from now 2016-12-06 | Page 11
Slide 12: Summary
SUMMARY 2. Setting the Pace for IoT Consumers are increasingly using automated applications, influencing overall IoT adoption 10. Big Tech for All 3. Pedestrians Drive Most advanced internet users believe that in Autonomous Cars five years they will buy everything from the Autonomous cars could repl
Slide 13: Ericsson
ERICSSON