Here Group Limited · NASDAQ:HERE
Here — Q1 2026 Earnings Presentation
24 slides from Here's earnings presentation, Dec 2, 2025
Slide 1: HERE 奇梦岛
Slide 2: Disclaimer
DISCLAIMER Information in this presentation and the accompanying oral presentation (the “Presentation”), including, among others, any statements regarding Here’s market position, users and consumers and other metrics, is based on data and analyses from various sources as of the date of the Presentat
Slide 3: Here at a Glance
HERE AT A GLANCE
Slide 4: Here's Mission and Vision
HERE’S MISSION AND VISION MISSION Spark Joy, Shape Trends. VISION To Be the Global Icon of Trend Culture. Here Group Limited @2025 1
Slide 5: Here's Journey – From Traffic to IP, Redefining a New Era of Pop Toy
HERE’S JOURNEY – FROM TRAFFIC TO IP, REDEFINING A NEW ERA OF POP TOY MAKRET VALUE 01 02 03 Developing Scalable Value Leap To Converge and Growth Capabilities Industrialization Elevate HERE has established a • Explored consumer • Extended resources • Launched pop toy business and expertise investment
Slide 6: Here Is Redefining the Future of Pop Toy Through Product, Brand, and Sales
HERE IS REDEFINING THE FUTURE OF POP TOY THROUGH PRODUCT, BRAND, AND SALES Replicating our proven business model and operational execution in high-growth business 17 IPs RMB127.1 million Including 11 proprietary IPs, Revenues from the 4 exclusive license IPs and 2 sales of pop toys and non-exclusive
Slide 7: Industry Overview
INDUSTRY OVERVIEW
Slide 8: Capitalizing on a Billion-Dollar Market: Global Pop Toy Market
CAPITALIZING ON A BILLION-DOLLAR MARKET: SECURING A CENTRAL POSITION IN THE HIGH-GROWTH ERA OF POP TOYS The global pop toy market is experiencing a growth rate of nearly 18.6% CAGR (2024-2030E) and is projected to surpass RMB 753.7 billion by 2030E. Market Size of Global Pop Toy Industry, by Retail
Slide 9: Capitalizing on a Billion-Dollar Market: China Pop Toy Market
CAPITALIZING ON A BILLION-DOLLAR MARKET: SECURING A CENTRAL POSITION IN THE HIGH-GROWTH ERA OF POP TOYS The Chinese market is expanding even faster—projected to reach RMB 213.3 billion by 2030, with an 24% CAGR (2024-2030E), making it one of the few consumer categories maintaining double-digit growt
Slide 10: Business Overview
BUSINESS OVERVIEW
Slide 11: Redefining the Pop Toy IP Industry Through Product, Brand, and Sales
REDEFINING THE POP TOY IP INDUSTRY THROUGH IP Strategy PRODUCT, BRAND, AND SALES Product Brand Sales Product Sales Brand Here Group Limited @2025 6
Slide 12: IP Strategy: Triple IP Flywheel
IP Strategy IP STRATEGY: TRIPLE IP FLYWHEEL IP Strategy: Building a Triple-Engine Flywheel for sustained growth. Turn short-term hits into long-term brand assets Product Proprietary IP Core Original proprietary IP creation Brand IP Strategy Strategic partnerships of Scale licensed IP Sales Break- Cr
Slide 13: IP Strategy: Proprietary and Licensed IP as Dual Engines of Growth
IP STRATEGY: PROPRIETARY AND LICENSED IP AS DUAL IP Strategy ENGINES OF GROWTH Proprietary IP ·From precise targeting to market resonance: building a solid foundation for long-term value Product Targeting Precise • Granular audience analysis • Clearly defined target segments • Pinpointing market ent
Slide 14: IP Strategy: Licensed IP
IP STRATEGY: PROPRIETARY AND LICENSED IP AS DUAL IP Strategy ENGINES OF GROWTH Licensed IP ·Identifying value through a rigorous four-dimensional aesthetic framework. Ensuring commercial success via four key partnership criteria Product Four-Dimensional Identification Framework Resonance Trend & & C
Slide 15: Product Development: A Scientific Process and Lifecycle Management
PRODUCT DEVELOPMENT: A SCIENTIFIC PROCESS AND IP Strategy LIFECYCLE MANAGEMENT FROM CONCEPT TO HIT Transforming art and trends into a predictable and scalable commercial model Product Replicability Risk Control Efficiency & Scale Brand Strategy & Design & Production & Channel & IP Operation Definiti
Slide 16: Supply Chain: The Back-End Foundation
SUPPLY CHAIN: THE BACK-END FOUNDATION – AN AGILE, IP Strategy SCALABLE GROWTH ENGINE A core competitive advantage that powers market-leading products, drives growth and supports market supply Core Capabilities Product • Systematic supplier screening • Deep collaboration with and management enable •
Slide 17: Diverse Product: From Content Resonance to Omni-Scenario Collection
DIVERSE PRODUCT: FROM CONTENT RESONANCE TO OMNI- IP Strategy SCENARIO COLLECTION Product Category Main Product Line Product PVC Toy ZIYULI The Esoteric Fable ZIYULI My Own Wedding Impopo pix Whisper KILIKILIOnline Y2K Brand in Night Plush Toy Sales WAKUKU FUZZY WAKUKU F&B Trick SIINONO Want to Tell
Slide 18: Brand: Collaborative Content Creation
BRAND: COLLABORATIVE CONTENT CREATION - IP Strategy FROM AUDIENCE REACH TO EMOTIONAL RESONANCE 105.5 million 530 million Product RedNote #WAKUKU & Douyin #WAKUKU #wakuku views views 48.6 million 24.6 million Brand Quan Hongchan Faye WAKUKU x Genki Forest ZIYULI x self -portrait RedNote #ZIYULI views
Slide 19: Brand: From Niche Community Engagement to Broader Audience
BRAND: FROM NICHE COMMUNITY ENGAGEMENT TO IP Strategy BROADER AUDIENCE Product Brand Sales Community affiliation Pop toy conventions City landmarks Social traffic Immersive experiences Cultural heritage collaborations Expanding IP influence beyond toys into mainstream lifestyle, breaking through cat
Slide 20: Sales: Omnichannel Network – Product and IP Debuts
SALES: ACHIEVING COMPREHENSIVE MARKET COVERAGE AND IP IP战略 Strategy DEEP PENETRATION THROUGH AN OMNICHANNEL NETWORK Striking new product & IP debuts Product 5.3亿 抖音#WAKUKU热度 Brand WAKUKU WAKUKU F&B Trick or Treat Sweetheart Rabbit Vinyl Diary Launch Plush Doll Pendant Launch 抖音#又梨热度 Sales WAKUKU On
Slide 21: Sales: Mature KA Channels
SALES: ACHIEVING COMPREHENSIVE MARKET COVERAGE AND IP IP战略 Strategy DEEP PENETRATION THROUGH AN OMNICHANNEL NETWORK Mature KA channels: Domestic coverage exceeds 10,000 stores; International presence in over 20 countries and regions Retail stores in China Product >10,000 Overseas ≈20 countries and r
Slide 22: Sales: Domestic Offline DTC Flagship Stores and Pop-ups
SALES: ACHIEVING COMPREHENSIVE MARKET COVERAGE AND IP IP战略 Strategy DEEP PENETRATION THROUGH AN OMNICHANNEL NETWORK Domestic offline DTC flagship stores and pop-ups Product Brand Beijing INGKA Centers Beijing Hopson Beijing Hopson One Pop-up Shanghai K11 Pop-up Sales Chongqing Raffles Beijing Wangfu
Slide 23: Sales: Overseas Online and Offline DTC
SALES: ACHIEVING COMPREHENSIVE MARKET COVERAGE AND IP IP战略 Strategy DEEP PENETRATION THROUGH AN OMNICHANNEL NETWORK Overseas online and offline DTC Product 5.3亿 Brand 抖音#WAKUKU热度 Jakarta Pop-up Sales Tiktok North America 1亿 Tiktok Indonesia Tiktok Singapore Independent Site North America Bangkok Pop
Slide 24: About Company
ABOUT COMPANY HERE creates collectible pop toys that spark joy and inspire global culture through its HERE：：： brand. With innovative design and storytelling at its core, the Company delivers immersive experiences that connect deeply with collectors worldwide. Guided by joy, integrity, wonder, and co