Jones Soda Co · CSE:JSDA
Jones Soda — Q1 2012 Earnings Presentation
16 slides from Jones Soda's earnings presentation, May 10, 2012
Slide 1: Jones Soda Co. Q1 2012 Earnings Call
Jones Soda Co. Q1 2012 Earnings Call May 10, 2012 1
Slide 2: Safe Harbor Disclosure
Safe Harbor Disclosure Certain statements in this presentation are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all passages containing words such as "will," "aims," "anticipates," "becoming," "believes,"
Slide 3: Building A CPG Company For Traditional Retail
Building A CPG Company For Traditional Retail On the premise that you have products that people know, want and are willing to pay for, the objective is to increase their availability and scale the brand …A Pipeline To The Consumer 3
Slide 4: Route To Market Development
Route To Market Development • Build a sales organization to work with hundreds of distributors in order to get to greater than 200,000 store doors • Convince distributors to invest in your brand • Establish shelf space for those products with major retailers • Develop deal dynamics • Battle other br
Slide 5: Route To Market Development
Route To Market Development • Convince retailers that you can compete • Battle for shelf space • Communicate on shelf • Price promote, or don’t, to desired velocity 5
Slide 6: Route To Market Development
Route To Market Development • Once route to market is in place you can expand your availability • Rapid product flow now possible • Expand into multiple channels CONSUMER • Expand your ACV within each channel • Expand your SKU offerings within each channel 6
Slide 7: Improved Branding and Price Package Planning
Improved Branding and Price Package Planning Turnaround Imperative #1 Grow Core Soda • Tremendous channel upside as JONES today NEW JONES 16oz CANS enjoys virtually zero Convenience and Gas channel distribution • 360 degree big bold shelf presence • Eye catching consumer submitted photos maintain cl
Slide 8: US Distributor Coverage Improvement
US Distributor Coverage Improvement Turnaround Imperative #1 Grow Core Soda Mar2012 2207 Dec2011 2148 Counties Dec2010 1425 Apr2010 1035 0 500 1000 1500 2000 2500 • On quarterly calls and investor presentations Jones has used “counties of coverage” as our metric for distribution growth • Counties wi
Slide 9: US Distributor Coverage as of April 2010
US Distributor Coverage as of April 2010 Alaska Washington Turnaround Imperative #1 Grow Core Soda North Dakota Montana Maine Minnesota VT NH Oregon Idaho South Wisconsin Dakota MA New Wyoming Michigan York CT RI Pennsylvania Nebraska NJ Nevada Iowa Ohio MD Illinois Indiana DE West Utah Colorado Vir
Slide 10: US Distributor Coverage as of December 2010
US Distributor Coverage as of December 2010 Alaska Washington Turnaround Imperative #1 Grow Core Soda North Dakota Montana Maine Minnesota VT NH Oregon Idaho South Wisconsin Dakota MA New Wyoming Michigan York CT RI Pennsylvania Nebraska NJ Nevada Iowa Ohio MD Illinois Indiana DE West Utah Colorado
Slide 11: US Distributor Coverage as of December 2011
US Distributor Coverage as of December 2011 Alaska Washington Turnaround Imperative #1 Grow Core Soda North Dakota Montana Maine Minnesota VT NH Oregon Idaho South Wisconsin Dakota MA New Wyoming Michigan York CT RI Pennsylvania Nebraska NJ Nevada Iowa Ohio MD Illinois Indiana DE West Utah Colorado
Slide 12: US Distributor Coverage as of March 2012
USUS Distributor DistributorCoverage CoverageasasofofMarch March2012 2012 Alaska Washington Turnaround Imperative #1 Grow Core Soda North Dakota Montana Maine Minnesota VT NH Oregon Idaho South Wisconsin Dakota MA New Wyoming Michigan York CT RI Pennsylvania Nebraska NJ Nevada Iowa Ohio MD Illinois
Slide 13: Jones Singles Top of the Charts
Jones Singles Top of the Charts Turnaround Imperative #1 Grow Core Soda Sales Per Sales Per % ACV Unit Price - Point of Point of MULTI (Avg) Act Chg vs Distribution Distribution PACK $ Vol Unit Vol Selling Unit Price YAG ($) (U) CURRENT 12 WEEKS THRU WEEK ENDING 03/17/12 1 JONES SODA R CM/SD NB 12 O
Slide 14: Growth At Retail Is Outpacing The Category
Growth At Retail Is Outpacing The Category Turnaround Imperative #1 Grow Core Soda 70% % Chg vs YAG 60% 50% 40% 30% 20% 10% 0% Fufu Berry Lem Zilch V Bean Root Beer Zilch Bl Cher Blue BBG Green Apple Cream Straw Lime Zilch Pom -10% -20% Top 4-Pack SKUs are showing big improvements vs. YAG on dollar
Slide 15: Category Dynamics – 4 Packs
Category Dynamics – 4 Packs Turnaround Imperative #1 Grow Core Soda % ACV % ACV (Avg) Unit Price - Sales Per Point MULTI $ % Chg Unit % Chg (Avg) Selling Act Act Chg vs Sales Per Point of of Distribution PACK $ Vol vs YAG Unit Vol vs YAG Selling Chg vs YAG Unit Price YAG Distribution ($) (U) CURRENT
Slide 16: 951,000 Fans on facebook – What are They Saying
951,000 Fans on facebook – What are They Saying “…tell me where I can find more JONES!!!” 16