Dutch Bros Inc. · NYSE:BROS
Dutch Bros — ICR Conference 2024
10 slides from Dutch Bros's conference presentation, January 2024
Slide 1: ICR Conference January 2024
ICR CONFERENCE JANUARY 2024 1
Slide 2: Disclaimer
DISCLAIMER Forward-Looking Statements. Statements in this presentation and the accompanying oral presentation that are not statements of historical fact are forward-looking statements. Such forward-looking statements include, without limitation, statements regarding the Company’s future results of o
Slide 3: Dutch Bros is a fun loving, mind-blowing company
“DUTCH BROS IS A FUN LOVING, MIND-BLOWING COMPANY MAKING A MASSIVE DIFFERENCE, ONE CUP AT A TIME.”
Slide 4: Who We Are
WHO WE ARE UNPARALLELED CUSTOMER CONNECTION AND EMPLOYEE ENGAGEMENT • 30+ year brand with extensive operating experience • Strong brand that resonates with consumers in new and existing markets • Top-notch people systems that create opportunity, reinforce culture, and create competitive advantage •
Slide 5: Our Growth Strategies
OUR GROWTH STRATEGIES PEOPLE SHOP DEVELOPMENT BRAND LOVE OPERATING LEVERAGE DEVELOP AND SUPPORT OUR OPEN NEW SHOPS WHEREVER ENCOURAGE DEEPER EXPAND 4-WALL MARGINS PEOPLE, WHO ARE OUR GROWTH PEOPLE WANT GREAT CUSTOMER ENGAGEMENT TO AND CAPITAL BEVERAGES DRIVE TRAFFIC DRIVE SG&A LEVERAGE • Recruit, de
Slide 6: Delivering Best in Class Company-Operated Shop Growth
DELIVERING BEST IN CLASS COMPANY- OPERATED SHOP GROWTH IN 2018, WE SET A GOAL TO REACH 800+ NET NEW SHOP GROWTH SHOPS BY THE END OF 2023 2% R: +2 ☑ Goal Achieved: 831 Shops IDE S H OP C AG 150 to 165 EMW 46% New1000 Shops SYST GR: + ATE D CA OPER ANY- 831 P COM 671 538 542 441 396 370 271 182 118 25
Slide 7: Evolving Market Entry Strategy
EVOLVING MARKET ENTRY STRATEGY LEGACY CURRENT ENDCAP WE PLAN TO... CONFIGURATION ~500 SF CONFIGURATION ~800-1,000 SF CONFIGURATION ~1,200 SF • Expand geographic reach by going “wider” vs. “deeper” with a higher mix of newer markets and slower infill • Utilize a mix of lease types and prototypes as w
Slide 8: Our Executive Team
OUR EXECUTIVE TEAM BOLSTERING OUR EXECUTIVE TEAM FOR THE NEXT STAGE OF GROWTH NEW EXECUTIVE LEADERSHIP CHARLEY JEMLEY BRIAN MAXWELL JOSH GUENSER Chief Financial Officer Chief Operating Officer Incoming 4 YEARS AT DUTCH BROS 25 YEARS AT DUTCH BROS Chief Financial Officer STARTING FEBRUARY 2024 TANA D
Slide 9: Contact Information
CONTACT INFORMATION INVESTOR CONTACT Raphael Gross ICR [email protected] (203) 682-8253 MEDIA CONTACT Jessica Liddell ICR [email protected] (203) 682-8208 9
Slide 10: It's About
IT’S ABOUT AND IT’S ABOUT