Takasago International Corporation · TSE:4914
Takasago International — Investor Presentation (February 2022)
5 slides from Takasago International's investor presentation, February 2022
Slide 1: Understanding the Multifaceted Plant-based Consumer
Understanding the Multifaceted Plant-based Consumer ©2021 Takasago International Corporation Confidential Information |All Rights Reserved
Slide 2: Plant-based products are witnessing significant growth
Plant-based products are witnessing significant growth. The market is evolving from products trying to mimic meat and dairy to plant- forward products. Takasago has surveyed plant-based product consumers and found that the top reasons to increase consumption include health and nutrition, adding vari
Slide 3: Takasago's Consumer Insight & Market Research Hybrid Approach
Takasago’s Consumer Insight & Market Research Hybrid Approach captures consumers’ experiences, supporting the development of consumer-loved products across the new product development cycle. 5 4 3 2 1 TrendSeeds™ IDE@SCREEN™ % Consumption WORKSHOPS Mindset Segmentation Vegans/vegetarians/flexit PROD
Slide 4: Key Findings: Desired attributes for plant-based products
K EY FINDINGS Desir ed attr ibutes for plant-based pr oducts Vegans & Versatility is key Short shelf life Locally-sourced Products are "A brand that vegetarians and chilled and minimally- generally supports a might have shelving are processed deemed to be purpose or cause different taste preferred i
Slide 5: Global studies showed differences across countries, age groups and eating behavior
Our global studies showed differences in consumptions, motivations, desired ingredients and products across countries, age groups and eating behavior groups. Learnings are translated to offering a wide array of flavors and formats, not only mimicking animal-based products, but a vast line-up of regi
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