Moko Social Media — Investor Presentation (January 2016)
32 slides from Moko Social Media's investor presentation, Jan 29, 2016
Slide 1: January 2016
January 2016
Slide 2: Forward-looking statements
This presentation contains information that may constitute forward - looking statements and uses forward - looking terminology such as "anticipate" "propose" "expect" and "will," negatives of such terms or other similar statements. You should not place undue rel iance on any forward - looking statem
Slide 3: Business Overview
Business Overview MOKO is a premier multi - media platform developer devoted to building tools and communities for college and high school sports
Slide 4: Mission
Mission 4 To leverage MOKO’s existing dominant position in the college and high school sports market to become the default option for organizations and brands seeking to access this highly sought after yet elusive demographic.
Slide 5: Products
Products MOKO has developed the only product service ecosystem for US college and high school student sports First - to - market mobile platform that lets college recreation directors and students manage all aspects of intramural sports programming — team registration, building, scheduling, and comm
Slide 6: Exclusivity
Exclusivity MOKO has the only set of exclusive partnership agreements to go with its market - leading products Exclusive and enduring agreement with IMLeagues , the embedded and incumbent platform, covering 1,125+ US colleges and 11m students Exclusive agreement with BigTeams , the embedded and larg
Slide 7: Services
• Proven Implementation Process • Dedicated Campus Consultants • On - Site Training and Consultations • In - House Support Team • Online Help Desk • Virtual Trainings • Thought Leadership Webinars (planned for 2016) • Annual User Conference (planned for 2016) Services 7 MOKO has built extensive rela
Slide 8: Market
Market MOKO is capturing the student user by strategically selling to the “gatekeeping” institutional buyer (e.g. Admins/Coaches/Rec Directors) COLLEGE • 4K+ U.S. colleges and universities • 22M+ U.S. college students • 16M+ U.S. college rec sports players • $400B+ in annual U.S. college spending MO
Slide 9: Audience
Audience MOKO is building targeted marketing solutions for multiple users in each of our product verticals and markets HIGH SCHOOL: • High School Students • High School Parents • High School Coaches and Athletic Directors College: • Student Athletes • Team Captains • Rec Directors/Admins • Casual Fi
Slide 10: Opportunity
Opportunity MOKO offers brands and businesses a unique and direct channel to the highly - valued but otherwise hard - to - reach student market 10 VALUE PROPOSITION 1 Companies seeking to reach college and high school athletes and athletic directors, sports and sports enthusiasts • Athletic gear and
Slide 11: Advantage
Advantage MOKO has created significant “barriers to entry” into the college and high school markets with its product suite, exclusive agreements, and personal relationships 11 Utility Based Product • Fills a student information gap delivered through their primary communication channel – the phone Ex
Slide 12: Business Model
Business Model MOKO has developed a robust 3 - pronged monetization strategy that includes Subscriptions, Advertising, and Partnerships & Promotions
Slide 13: Premium Subscriptions
Premium Subscriptions • MOKO and IMLeagues will introduce a joint “ freemium ” subscription model with specific desktop and app features • Free tier will allow fast adoption by administrators, allowing MOKO to build a user base, create brand affinity, and establish product dependence • Having establ
Slide 14: Advertising
Advertising • MOKO will offer integrated promotions for brands to reach students through online advertising and offline promotions or activations in recreation centers and other key campus venues • MOKO will leverage its University Relations team to help sell in brand promotions and activations at s
Slide 15: Partnerships & Promotions
Partnerships & Promotions • MOKO will reach out to brands to create integrated and contextual promotions both online and offline for recreational students based on the success of prior campaigns promoted through REC*IT • Summary of prior Rec*IT promotions with very high convergent rate for entries a
Slide 16: Partnership Integration
How brands and partners will integrate into MOKO products. Sponsorship • Have the entire program sponsored Rewards • Have sponsored reward prizes Social Engagement • Students can earn points for engaging with sponsor on social media Data Capture • Acquisition of email/SMS data for a sponsor’s target
Slide 17: Product Roadmap
Product Roadmap A look ahead at upcoming features and integrations across our product line
Slide 18: How We Plan to Further Dominate Our Market
How We Plan to Further Dominate O ur Market Target Admins • Provide functionality that makes life easier • Automate time - consuming tasks such as player check - ins, registrations • Provide invaluable data and statistics that are only collected via the app • Enable seamless communication with all r
Slide 19: The premier app for college students to manage intramural sports
The premier app for college students to manage intramural sports, club sports, and rec center activities
Slide 20: Overview
Overview Product First - to - market mobile intramural and recreational sports management app that helps administrators solve a major pain point and lets students connect to a personal passion point all through their primary communication device (protected by exclusive agreements and incumbency) Mar
Slide 21: Lifetime Metrics
Lifetime Metrics SCREEN VIEWS /DAY 189,242 SCREENS / SESSION More than 8 1st APP LAUNCHES 508,131 COLLEGES & UNIVERSITIES 1,125+ 5 MIN 18 SEC 57% DOWNLOAD INCREASE FROM PREVIOUS SEMESTER 16% 18 19% 19 19% 20 13% 21 8% 22 User Age 69% 31% USERS RETURN IN 24 HRS 63% AVG. SESSION LENGTH 21
Slide 22: Testimonials
Testimonials REC*IT has really helped our program connect with the students. The students today really love to use their phones - love to text, love to go on the different social medias. So having REC*IT as a bridge to communicate with the students about what's going on with our sports leagues, abou
Slide 23: ONcANUS
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Slide 24: Campus Fitness in the Palm of Your Hand
Campus Fitness in the Palm of Your Hand
Slide 25: Overview
Overview Product Dedicated app for college students to view capacity of and register for available on - campus group fitness classes Market Fastest growing segment of campus rec center offerings. Increasing competition warrants rapid movement into the space. 108 IMLeagues schools utilize IMLeagues f
Slide 26: Metrics
Metrics 13 School Soft Launch (In - Progress) | December 2015 – Present (ends March 2016) SCREEN VIEWS /DAY 244 SCREENS / SESSION More than 6 COLLEGES & UNIVERSITIE S Using IMLeagues to manage Fitness 108 4M 50SEC User Age 21% 79% USERS RETURN IN 24 HRS 39% AVG. SESSION LENGTH PAGE VIEWS 13,903 6% 1
Slide 27: Targeted Schools: REC*IT FITNESS Soft Launch
Targeted Schools: REC*IT FITNESS Soft Launch Radford University Clemson University Bemidji State University NC State University Stony Brook University UMass Amherst Auburn University Adelphi University Duke University Southeastern Louisiana University 27
Slide 28: Slide 28
Slide 29: Building mobile communities for high school athletics
Building mobile c ommunities that transform the high school athletics experience for student athletes, coaches, and parents
Slide 30: Overview
Overview Product The BigTeams platform powered by REC*IT allows coaches to manage pre - game and post - game logistic so students and parents can enjoy the game. The REC*IT mobile app is exclusive to the BigTeams platform and covers 4600+ high schools Market BigTeams ’ target audience are students w
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Slide 32: MOKO Social Media Limited
[email protected] MOKO Social Media Limited (NASDAQ: MOKO – ASX: MKB)
MOKO Social Media — Investor Presentation (January 2016) on 6ix