Flutter Entertainment Plc · NYSE:FLUT

Flutter Entertainment — Investor Day (October 2023)

28 slides from Flutter Entertainment's investor day presentation, Oct 25, 2023

  1. Slide 1: Flutter International including deep dive on Sisal

    FLUTTER ENTERTAINMENT PLC FLUTTER INTERNATIONAL INCLUDING DEEP DIVE ON SISAL 25 October 2023

  2. Slide 2: Agenda

    AGENDA Flutter International Introduction 3 “We use our unrivalled scale Flutter International 4 to deliver better local player experiences in the world’s Sisal 12 most attractive markets.” Conclusion 27 The Player’s Champion, Wherever You Play 2

  3. Slide 3: Introduction and today's presenters

    Introduction Introduction and today’s presenters Dan Taylor Francesco Durante Flutter International CEO Sisal CEO (2020 – present) (2019 – present) Paddy Power Betfair Sisal Entertainment (Italy Betting & Gaming) CEO CEO (2018-2020) (2009- 2019) Paddy Power UK & Ireland and Retail Managing Director

  4. Slide 4: Flutter International

    Dan Taylor, Flutter International CEO FLUTTER INTERNATIONAL 4

  5. Slide 5: International strategy evolving with regulatory environment

    Flutter International Division overview International strategy evolving with regulatory environment Sector backdrop… …informing strategic principles 1• Local regulation now more prevalent 1• Concentrated investment in key markets – Podium positions in compelling markets • Operators with Local Hero p

  6. Slide 6: Strategy ensures focus on key market opportunities

    Flutter International Division overview Strategy ensures focus on key market opportunities % International YOY growth Markets less than 1% Markets Revenue Cont’n Revenue Cont’n * 14% Consolidate #1 position and 77% 71% +19% +19% Brazil 4% Italy 47% Invest Armenia 4% for leadership Spain 5% Optimise

  7. Slide 7: Substantial global market opportunity

    Flutter International Division overview Substantial global market opportunity Significant market size With significant runway of growth for Flutter • Ex-US TAM of £263bn in 2022 (9% CAGR over • Consolidate and Invest just 20% of total ROW regulated market next 5 years). Just 30% online currently • H

  8. Slide 8: Flutter Edge empowers our brands and provides platform to win

    Flutter International Division overview Flutter Edge empowers our brands and provides platform to win Product Technology People Capital Disciplined Proprietary Proprietary Sharing investment Group pricing and iGaming Poker Exchange expertise, guided by betting risk content and platform platform tale

  9. Slide 9: Case study: Adjarabet illustrates the effectiveness of the strategy

    Flutter International Division overview Case study: Adjarabet illustrates the effectiveness of the strategy Strategic Financial fit Case study in action criteria 2018-2022 £305m • Primarily a cash deposit industry via local terminals Purchase price1 Competitive • High brand awareness of incumbent br

  10. Slide 10: MaxBet acquisition provides access to fast growing Balkan region

    Flutter International Division overview MaxBet acquisition provides access to fast growing Balkan region Clear demonstration of international expansion strategy LTM net gaming revenue • Fully regulated €700m Serbian market1 • Retail presence critical in cash-led economies; Market barriers for intern

  11. Slide 11: Sisal: Enhancing Flutter position in Europe's largest market

    Flutter International Division overview Sisal: Enhancing Flutter position in Europe's largest market Sisal provides Italian market leadership… …with synergy opportunities across the portfolio Online market share LTM June 20231 • Leverage Sisal’s retail network for customer acquisition on other brand

  12. Slide 12: Sisal

    12 Francesco Durante, Sisal CEO SISAL

  13. Slide 13: Sisal: Leading operator in attractive Italian market

    Flutter International Sisal Sisal: Leading operator in attractive Italian market Leading online operator; omnichannel focus Historic brand with >75 years in operation with over 30m customers Strong financial performance; Sustainability and responsible gambling €1bn revenue and €291m EBITDA in 2022 i

  14. Slide 14: Diverse product offering supported by proprietary capabilities

    Flutter International Sisal Diverse product offering supported by proprietary capabilities Lottery Betting Gaming #1 lottery #1 online betting #1 online casino brand brand brand Underpinned by core competency in technology Proprietary product platforms • Internally developed lottery, sports and Focu

  15. Slide 15: Track record of strong financial performance

    Flutter International Sisal Track record of strong financial performance Delivering consistent earnings growth… …with strong current momentum EBITDA (€m) Total AMPs (000’s) Total revenue (€m) +23% 942 +25% 585 766 468 +14% CAGR 291 +41% online 248 201 169 176 H1 2022 H1 2023 H1 2022 H1 2023 Italy on

  16. Slide 16: Italy: Europe's largest market with low online penetration rates

    Flutter International Sisal Italy: Europe's largest market with low online penetration rates Italian gambling market1 (€bn) Italian online market1 (€bn) 4.5 +25% CAGR 21.2 0.2 +2% CAGR 19.3 0.1 0.1 1.7 1.8 1.6 1.5 6.4 0.1 5.6 5.9 0.1 1.1 0.8 2.2 2.6 1.5 2.0 2.0 2.8 3.3 1.0 6.3 4.5 2019 2020 2021 202

  17. Slide 17: Retail acts as barrier to entry for online operators

    Flutter International Sisal Retail acts as barrier to entry for online operators Flagship Wincity venue Product range available Total Gaming Sports Sisal Italian retail landscape Lottery venues machines betting venues Gaming Betting shops 5.3k ✓ ✓ ✓ 437 venues Gaming halls 2.5k ✓  ✓ 249 Bingo halls

  18. Slide 18: Online leadership from sustainable competitive advantages

    Flutter International Sisal Online leadership from sustainable competitive advantages Success Drivers Online market share, H1 2023 25% •1 Leading brand awareness 21% 19% 20% • Strong conversion of retail customers to 15% 2 online 10% 10% 10% 7% 3 • High levels of cross-sell between products 5% 0% 4

  19. Slide 19: 1. Leading brand awareness in restricted advertising environment

    Flutter International Sisal 1. Leading brand awareness in restricted advertising environment Advertising restrictions impact competition Retail driven brand delivering online gains • Dignity decree imposed complete ban on • Operator of the year gambling promotion in 2018 (3rd consecutive year) • Bes

  20. Slide 20: 2. Retail providing customers for online leadership

    Flutter International Sisal 2. Retail providing customers for online leadership... Seamless migration from retail to online • Retail player digitalisation is a key priority • Consistent user experience, content and odds • First omni-channel loyalty program in the market • Give players a reason to en

  21. Slide 21: 3. ...with strong cross-sell between products

    Flutter International Sisal 3. ...with strong cross-sell between products Continuously iterating cross-sell model Enhanced product integration across apps AI driven cross-sell recommendations Event based promotional messaging Enhancing customer value Higher total spend Additional interactions deepen

  22. Slide 22: 4. Product leadership in sports betting enhanced by Flutter Edge

    Flutter International Sisal 4. Product leadership in sports betting enhanced by Flutter Edge Social betting New products: First to launch cash out New betting App: innovation bet continues with in Italy: enabled by the improved user substituted player Flutter Edge experience Flutter risk & trading i

  23. Slide 23: Lottery capabilities have created unique expansion path

    Flutter International Sisal Lottery capabilities have created unique expansion path Government tenders expand opportunities High tender success rate… …providing footprint in North Africa Tunisia • Sisal’s product capabilities have led to multiple government tender wins Morocco lottery ✓ TAM1: c£0.5b

  24. Slide 24: Turkey growing rapidly in an underpenetrated market

    Flutter International Sisal Turkey growing rapidly in an underpenetrated market Significant scope for market growth Step change in market since Sisal launch Turkey • Second largest market for Flutter • Exponential growth in underlying revenue International during H1 2023 • Successfully advancing onl

  25. Slide 25: Leading on sustainability within the Italian market

    Flutter International Sisal Leading on sustainability within the Italian market Customers Colleagues Communities Environment Helping customers Empowering colleagues Working with communities Reducing our impact to play well to work better to do more through Go Zero strategy Targets >75% of customers

  26. Slide 26: Conclusion

    CONCLUSION 26

  27. Slide 27: Conclusion

    Conclusion Conclusion • Significant growth opportunity for Flutter International • Combination of local hero brands and access to the Flutter Edge driving long term strategy and strong returns • Omni-channel strategy winning in Europe’s largest market • Product leadership and strong cross-sell deliv

  28. Slide 28: =lutter

    =lutter

Flutter Entertainment — Investor Day (October 2023) on 6ix