Heritage Foods Limited · NSE:HERITGFOOD
Heritage Foods — Investor Presentation (March 2015)
11 slides from Heritage Foods's investor presentation, March 2015
Slide 1: They Came, They Saw, They Bought, You Conquered
They Came They Saw They Bought YOu CONQUERED ~ PPINES fz, [> > Is Ey www.heritagefoods.co.in The Ultimate Groceries Destination
Slide 2: Be Seen When It Matters the Most
BE SEEN WHEN IT MATTERS THE MOST-
Slide 3: About Heritage
About Heritage The Brand Heritage Fresh @® fresh 75+ Stores & Growing Hyderabad - 40 | Bangalore - 14 | Chennai - 24 Store Format ak New Format kx Super Market Heritage MART 2500 sft to 5000 sft Compact Hyper 15000 sft Store Presence Hyderabad, Bangalore, Chennai Trading Space 2.4. lakhs sft & growi
Slide 4: Brand Opportunities
Brand Opportunities Customers wait in ) e e store before 1 /3 choosing a brand O e e Shop without a shopping list 2/3 Y Y 1) Buy from unplanned . 2 2 2 categories 1/4 Y 1) ‘ 1} Customer plans O e e e e e e e e e cwen: VIO PEER EEE DS category but leaves empty handed Customers decide U O O O O e e e
Slide 5: Retail space branding drives shopper decisions
a ak jill i tbh @® fresh The Ultimate Groceries Destination ‘| UN Retail spacesbranding is the only media which delivers a brand’s callto action at the critical point of decision, when consumers are making 70% of their purchase decisions. How to get these shopper decisions to bend your way? Display
Slide 6: What our campaign guarantees?
What our campaign guarantees? fresh 1e Groceries Destination © Increases profits through driving sales of non-discounted items . © Stimulates impulse buying Encourages customers © to try new and existing products © Promotes your brand at the moment of decision Elevates your campaign to consumer's "t
Slide 7: Branding Opportunities
Branding Opportunities Branding Opportunity Collaboration with Heritage Fresh can help your brand gain better visibility at the POS, thereby influencing purchase decisions. A brand can take advantage by either partnering as a Sponsor during @® fresh The Ultimate Groceries Destination any of the belo
Slide 8: External Media
External Media G®> fresh The Ultimate Groceries Destination Inflatable Display Delivery Van Branding
Slide 9: In-Store Media
In-Store Media G® fresh The Ultimate Groceries Destination eannewel Benners Chiller Branding Floor Graphics yy a.” — POC Counter Base Shopping Trolley Shopper Stopper
Slide 10: Marketing Collateral
Marketing Collateral Marketing Collateral @® fresh The Ultimate Groceries Destination Shopping Bag LCD TV Bill Rolls Bill Rolls
Slide 11: The Ultimate Groceries Destination
fres The Ultimate Groceries Destination For more information log on to www.heritagefoods.co.in or Write to : [email protected]