Sanoma Oyj · OMXHEX:SANOMA
Sanoma Oyj — Investor Day (October 2010)
17 slides from Sanoma Oyj's investor day presentation, Oct 12, 2010
Slide 1: Media & Portable Devices
Media & Portable Devices Sven Heistermann Chief Strategy Officer Sanoma Capital Markets Day 12 October 2010
Slide 2: The convergence of media looks more evident than ever before
The convergence of media looks more evident than ever before "Content will certainly get richer as radio, books, Internet, TV, newspapers all go online. I challenge you: I do not believe 10 years from now people will know the difference between a magazine, a newspaper, and a TV show. I just don't th
Slide 3: All content types coming to a single device, and even to single integrated apps
All content types coming to a single device, and even to single integrated apps What’s this? News Magazine articles Videos Games CMD 2010 / Sven Heistermann 12.10.2010 © Sanoma Corporation 3
Slide 4: Beyond the iPad, we see a whole avalanche of new devices entering the market
Beyond the iPad, we see a whole avalanche of new devices entering the market CMD 2010 / Sven Heistermann 12.10.2010 © Sanoma Corporation 4
Slide 5: While there certainly are opportunities, not much has been proven yet
While there certainly are opportunities, not much has been proven yet • New tablets are creating new • However much is yet to be proven opportunities – Market is evolving quickly, with few – New user moments, new set standards experiences – The iPad is yet to be launched in – New opportunities for a
Slide 6: Apps are a mass market, and there is a significant willingness to pay
Apps are a mass market, and there is a significant willingness to pay Consumers seem to be willing to pay for content iPad experience: people seem even more willing to pay for iPad apps And advertisers are interested as well Revenues are growing steadily CMD 2010 / Sven Heistermann 12.10.2010 © Sano
Slide 7: Players from different industries rush into this attractive mobile media space
Players from different industries rush into this attractive mobile media space Reading apps Devices Consumer PC / e- Multi-use Smart- laptop Readers` tablets phones e-Wallet providers Storefronts/ aggregators Reading application e-wallet e-wallet Other3rd3rd Other3rd Other Other 3rd 3rd Other Publis
Slide 8: Tech players are often in the lead, but media strikes back
Tech players are often in the lead, but media strikes back Keep “cashier” role Keep direct consumer relationship CMD 2010 / Sven Heistermann 12.10.2010 © Sanoma Corporation 8
Slide 9: The emerging value chain offers lots of opportunities for us
The emerging value chain offers lots of opportunities for us Digital Media Ecosystem Value Chain • Ad network and storage 10 Advertising Platform • Business rules 1 2 3 4 5 6 7 8 9 Content and Billing and Publishing Production Reading Content Store Revenue Hardware Connectivity CRM Platform Warehous
Slide 10: …and we are carefully evaluating the options
…and we are carefully evaluating the options 1 • WSOY sells its e-books through Apple’s Pure • Publisher sells its content through iBookstore in ePub-format, consumer uses Content Play a 3rd party digital content store iBooks application to read 2 • Publisher sells its application-based • HS sells H
Slide 11: At the same time, we are exploiting existing capabilities, and building new ones
At the same time, we are exploiting existing capabilities, and building new ones • Brands • Text Sales: • Market position • Photography • Affiliate deals • Rights • Illustrations • Performance-based • Financial means • Context • Multi media knowledge • Capabilities + • etc • Audio Marketing: • Video
Slide 12: Many of our media already have apps waiting for the devices to arrive...
Many of our media already have apps waiting for the devices to arrive... CMD 2010 / Sven Heistermann 12.10.2010 © Sanoma Corporation 12
Slide 13: …and many have been launched already with great success
…and many have been launched already with great success • 40+ Sanoma apps launched as of today… … on all key platforms: iOS (iPhone + dedicated iPad apps), Android, Symbian, … … available in app stores worldwide… … catering to consumers in local languages… … and carefully selected to match with cons
Slide 14: Most importantly, we are creating solid mobile media business models
Most importantly, we are creating solid mobile media business models • Sanoma has developed an efficient way to produce apps (‘app factory’ in Hungary) • We only launch apps if there is money to be earned from consumers or advertisers or both • We are testing various revenue models – Free apps with
Slide 15: Innovation is high on the management agenda, with many exciting things underway
Innovation is high on the management agenda, with many exciting things underway Hungary: Sanoma is the most innovative publisher FigyeloNet, 22 Sep 2010, online:- According to a survey by @M magazine - Sanoma received 56% of the votes for publisher companies. This was because Sanoma is the only publ
Slide 16: Sanoma will win the new media game
Sanoma will win the new media game CMD 2010 / Sven Heistermann 12.10.2010 © Sanoma Corporation 16
Slide 17: Inspires, Informs and Connects
Inspires, Informs and Connects