Alma Media Oyj · OMXHEX:ALMA
Alma Media Oyj — Investor Day (May 2012)
8 slides from Alma Media Oyj's investor day presentation, May 25, 2012
Slide 1: The future of Finland's biggest online service
The future of Finland’s biggest online service Kari Kivelä, Publisher, Iltalehti Alma Media Capital Markets Day, May 25, 2012 1 25.5.2012
Slide 2: Our leading position has only strengthened
Our leading position has only strengthened 4000000 3000000 2000000 1000000 0 2007 2008 2009 2010 2011 2012 MTV3.fi Iltasanomat.fi Iltalehti.fi Yle.fi 2 25.5.2012
Slide 3: Online growth supports profitability
Online growth supports profitability Circulation 120000 100000 80000 60000 40000 20000 0 2008 2009 2010 2011 Online ad revenue, € EBIT, € Circulation, copies 3 25.5.2012
Slide 4: The dynamic role of online advertising
The dynamic role of online advertising 1995-2005: 2005-2015: 2015 – Emergence Strong The main of online supporting advertising advertising medium medium • Share in ad budgets • TV and newspapers still • Online continues to only 2-3 per cent. the main advertising strengthen its position. media. • Rol
Slide 5: Special contents are essential for our future
Special contents are essential for our future • 5 25.5.2012
Slide 6: Online video advertising is in steep growth
Online video advertising is in steep growth 1200000 • Video advertising now the fastest growing 1000000 type of advertising. • Accounts for some 2% 800000 of TV advertising in Finland. 600000 • Estimated to reach a 6-7% share by the end 400000 of the decade. 200000 0 2007 2008 2009 2010 2011 2012 Nu
Slide 7: Earnings logic based on advertising does not rule out content revenues
Earnings logic based on advertising does not rule out content revenues • Strong reach enables not only healthy advertising revenues but also: — content revenues — e-commerce commissions — chargeable online services 7 25.5.2012
Slide 8: Thank You!
Thank You! 8 25.5.2012