Scout24 Se · XETR:G24
Scout24 — Investor Presentation (September 2017)
23 slides from Scout24's investor presentation, September 2017
Slide 1: Scout24 AG Company Presentation September 2017
www.scout24.com Scout24 AG Company Presentation September 2017
Slide 2: Disclaimer
Disclaimer This document has been issued by Scout24 AG (the “Company” and, together with its direct and indirect subsidiaries, the "Group") and does not constitute or form part of and should not be construed as any offer or invitation to sell or issue, or any solicitation of any offer to purchase or
Slide 3: Our Purpose: Inspiring people's best decisions
Our Purpose: Inspiring people’s best decisions. 2
Slide 4: Scout24 Group: Life Beats on the Scout24 Platforms
Scout24 Group Life Beats on the Scout24 Platforms 2 5 Household Brand Names Core Geographies and an overall presence in 18 countries 1 80m Dedicated Unit Household Reach3 Tackling Adjacent Business More than Leading Mobile 3 million Marketplace in Europe first2 active for Real Estate 1 7 out of 10 e
Slide 5: Our Growth Path: Continue to Pursue Monetization of Core Verticals
Our Growth Path Continue to Pursue Monetization of Core Verticals Content 1 Leadership… …Attracts Large Audience. Re-investment in Product and Marketing Large Amount of Quality Listings 3 Monetization Best Consumer of Value Proposition 2 Experience... More ARPU1 and Revenue More Traffic and Audience
Slide 6: Expanded Growth Opportunity
Expanded Growth Opportunity Well Positioned for Further Growth Along Value-Chains 5
Slide 7: Key Investment Highlights
Key Investment Highlights 1 Strong Tailwinds in the German Digital Classifieds Market 2 Clear No. 1 Market Position in the Attractive German Property Market 3 Significant Monetization and ARPU Upside at IS24 4 A European Automotive Classifieds Leader, with Strong Momentum 5 Large Adjacencies that Ex
Slide 8: Strong Tailwinds in the German Digital Classifieds Market
Strong Tailwinds 1 in the German Digital Classifieds Market Upside in Property Classifieds with Shift Auto Classifieds Benefit from Similar to Online Tailwinds Property Classifieds Spend Online Property Classifieds Auto Online Classifieds Online Auto Classifieds as % of Agents’ Residential Evolution
Slide 9: Clear No. 1 Market Position German Real Estate: Content and Audience
Clear No. 1 Market Position German Real Estate 2 In Terms of Content and Audience Listings position 510 Time Spent (H1 2017) (in minutes) 480 IS24 571m Adding around 1,000 450 more exclusive 2.8x 1.7x listings on 74% audience average per 207m share # listings, in thousands 420 1.6x day than #2 1.5x
Slide 10: Clear No. 1 Market Position German Real Estate: Attractive Market with Room for Growth
Clear No. 1 Market Position German Real Estate 2 Attractive Market with Room for Growth The German Market is Very Large…1 …Highly Resilient2… …and Highly Decentralized Total Sales and Rental International Nominal Price Population 53% home 8% 16% 46% ownership Transactions (in m) Development Comparis
Slide 11: Significant Monetization and ARPU Upside at IS24: Membership Model
Significant Monetization and ARPU Upside at IS24 3 Membership Model Increases Price Differentiation Until 2011 2012 2013 2014 2015 2016 2017+ Initiatives Strategic Packages Premium Products and Membership Model Focus on VIA Individualized Pricing Migration since October 2014 products Additional Diff
Slide 12: Membership Model Delivers Increased Exposure to Drive Value
Significant Monetization and ARPU Upside at IS24 3 Membership Model Delivers Increased Exposure to Drive Value Exposure1 Membership platform Basic Product Set List all Logo, Market Navigator Showcase Up to 50% Top Listings Listing 8.0x VIA Power Products Premium Listing 4.0x Media Display Advertisin
Slide 13: A European Automotive Classifieds Leader, with Strong Momentum
A European Automotive Classifieds Leader, 4 with Strong Momentum Display & Other Peer Group Comparison: Significant growth potential in ARPU Countries Dealers +10% YoY 1 Monthly ARPU 20164 2013-16 2 cars to pay 15 cars to pay CAGR AS24 Dealer 25.5k 8.0k 4.6k 6.4k +8% +8% Sell Sell Locations² back an
Slide 14: Accelerate Monetization via Marketing Power
A European Automotive Classifieds Leader 4 Accelerate Monetization via Marketing Power € 0.69 € 0.99 per per listing listing / Plus / day* Premium day * Basic # Ranking #3 #2 #1 Higher Visibility Drives Faster Sale3 Avg. VDPs per Car per Day 12 10 8 6 Number of Images 15 20 30 included 4 0 20 40 60
Slide 15: Large Adjacencies: Expanding Our Addressable Market
Large Adjacencies 5 Expanding Our Addressable Market and Growth Opportunity ● Mortgage loans Property Sector ● Home insurance ● Utilities in Germany 1 25 % OF THE GERMAN GDP ● Moving expenses ● Renovation c.€510bn+ Scout24 is Extremely Well Positioned for Long-Term Property Transaction Value Growth
Slide 16: Large Adjacencies: Three Approaches to Monetize Audience
Large Adjacencies 5 Expanding Our Addressable Market and Growth Opportunity Three Approaches to Monetize Audience » Examples: Credit Check, Property Valuation A » Paid-for products that ease the search and/or selling Direct experience for both users and customers Monetization » Direct monetization a
Slide 17: From Classifieds to Market Network
From Classifieds to Market Network 6 Transforming How People Get Products and Services Long-term relationships Marketplace Network Profiles Interaction/ Communications Complex Multiple Products and Buyers and Services Sellers Software Multi- transactions Cross-device Personali- flow zation 16
Slide 18: Transforming Consumer Experience: Property Rental & Buying
Transforming Consumer Experience 6 Continuously Digitizing the Process of Property Rental & Buying Virtual Premium Reality Profile Recomendation Engine In-App Photo Push Inventory List Notification for Relocation 17
Slide 19: Transforming Consumer Experience: Buying and Selling a Car
Transforming Consumer Experience 6 Continuously Digitizing the Process of Buying and Selling a Car Testdriver Wanted Chat Bot Helping in Selection Process Car Valuation ‚Price Authority‘ 18
Slide 20: Look into the Lab: Utilising User Overlap
Look into the Lab 6 Utilising User Overlap Re-directing engaged traffic from IS24 to AS24 without impairing engagement on IS24 Early Alpha- Test!3 ~13m UMV1, of which ~43% of are interested in 600k Users Auto simultaneously active on both platforms2 Opportunity to generate additional 19k RECOMMENDAT
Slide 21: Strong Cash Flow Generation With Clear Priorities for Free Cash
Strong Cash Flow Generation 7 With Clear Priorities for Free Cash Revenue to Free Cash Flow Bridge (2016) (in €m) Total Revenue 442 Solid topline driven by organic growth Operating Expenses (218) Cost efficiencies and significant operating leverage oo EBITDA 225 50.8% non-operating items (18) margin
Slide 22: Attractiveness of the Scout24 Business Model
Attractiveness of the Scout24 Business Model Favourable dynamics » Structural top-line growth driven by the ongoing print-to-digital shift » Exceptional brand and strong network effects in a classic two-sided market with high barriers to success Recurring revenue » High-growth, subscription-base
Slide 23: Scout24 Investor Relations
Scout24 Investor Relations Investor Relations Contact Details Britta Schmidt Diana Apostol Vice President Investor Junior Manager Investor Relations & Treasury Relations Tel : +49 89 444 56 3278 Tel : +49 89 444 56 3278 Fax : +49 89 444 56 193278 Fax : +49 89 444 56 193278 Email : [email protected] Ema