Wpp Plc · LSE:WPP

Wpp — FY2013 Earnings Presentation

134 slides from Wpp's earnings presentation, February 2014

1. Slide 1: Results for 2013

   W PP Results for 2013 London

2. Slide 2: Contents

   Contents 1 Results for 2013 2 Four Core Strategic Priorities 3 Key Objectives 4 Outlook and Conclusions Hard Copy only 5 28 Year History 6 Other Financial Information 7 Structure and Competitive Position 2

3. Slide 3: Results for 2013

   1 Results for 2013 it, CANNES LIONS 2011/12/13 D HOLDING COMPANY OF THE YEAR re L 3 ING COMPANY WPP

4. Slide 4: Results for 2013

   Results for 2013  Billings up 4.1% at over £46 billion.  Revenues up 6.2% at over £11 billion. On a constant currency basis, revenue up 5.7% and like-for-like revenue up 3.5% and 4.6% in H2.  Headline PBIT up over 8% at £1.662 billion.  Headline operating margin up 0.3 margin points to 15.1% and

5. Slide 5: Headline Results at a Glance

   Results for 2013 Summary Headline¹ Results at a Glance % Change Year to 31 December 2013 2012 Reported Constant Currency Revenue £m 11,019 10,373 6.2 5.7 Gross Margin (Net Sales) £m 10,076 9,515 5.9 5.4 Operating Profit Margin: % of Revenue 15.1% 14.8% +0.3² +0.5² % of Gross Margin (Net Sales) 16.5%

6. Slide 6: Unaudited Headline IFRS Income Statement

   Results for 2013 Unaudited Headline¹ IFRS Income Statement % Change Year to 31 December 2013 2012 Constant £m £m Reported Currency Revenue 11,019 10,373 6.2 5.7 Gross margin (net sales) 10,076 9,515 5.9 5.4 Operating profit 1,583 1,459 8.5 8.7 Income from associates 79 72 8.8 14.9 PBIT 1,662 1,531 8

7. Slide 7: Unaudited IFRS Income Statement

   Results for 2013 Unaudited IFRS Income Statement % Change Year to 31 December 2013 2012 Reported Constant £m £m Currency Revenue 11,019 10,373 6.2 5.7 Gross margin (net sales) 10,076 9,515 5.9 5.4 Operating Profit pre-goodwill / intangibles 1,583 1,459 8.5 8.7 Goodwill / intangibles charges, net re-

8. Slide 8: % Growth Versus Prior Year

   Results for 2013 % Growth Versus Prior Year Revenue Headline1 Headline1 PBIT EPS Like-for-like 3.5 n/a n/a Acquisitions2 2.2 n/a n/a Constant currency 5.7 9.0 9.7 Foreign exchange 0.5 -0.5 0.4 Reportable sterling 6.2 8.5 10.1 Reportable US dollars3 4.8 7.4 9.1 Reportable euros4 1.4 3.7 5.2 1 Figures

9. Slide 9: Improving Growth in Mature Markets

   Results for 2013 Improving Growth in Mature Markets Full Like-for-like revenue growth % Q1 Q2 Q3 Q4 Year Total 2.1 2.7 5.0 4.2 3.5 Mature¹ -0.1 1.7 4.7 3.4 2.4 Faster growing markets² 7.8 5.2 5.8 6.0 6.1  Like-for-like revenue growth accelerated to 4.6% in H2.  Average headcount decreased 0.1%, an

10. Slide 10: US Dollar Exchange Rate 2013

    Results for 2013 2 year US$ range 1.51 to 1.64 USD Monthly Average Quarterly % Variance vs PY 1.66 £ Strength 1.0% 1.64 0.5% 0.8% 1.62 0.0% Q1 2013 Q2 Q3 Q4 1.60 -0.5% -1.4% -1.0% -1.9% 1.58 -1.5% -3.0% 1.56 -2.0% 1.54 -2.5% 2013 1.52 -3.0% 2012 1.50 -3.5% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

11. Slide 11: Euro Exchange Rate 2013

    Results for 2013 2 year € range 1.16 to 1.27 EUR Monthly Average Quarterly % Variance vs PY 1.28 £ Strength 0% Q1 2013 Q2 Q3 Q4 1.26 -1% -2.1% -2% -4.1% 1.24 -4.9% -3% 1.22 -4% -7.8% 1.20 -5% -6% 1.18 -7% 1.16 2013 -8% 2012 1.14 -9% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec £ Weakness Jan Feb

12. Slide 12: Significant Strengthening of Sterling in H2

    Results for 2013 Significant Strengthening of £ Sterling in H2 Asia Pacific Latin America £ Strength £ Strength 6% 12% 5% 10% 4% 3% 8% 5.3% 2% 6% 1% 2.4% 10.0% 4% 0% 6.9% Q1 Q2 Q3 Q4 5.4% -1% 2% -0.1% -2% 1.2% -2.1% 0% -3% Q1 Q2 Q3 Q4 £ Weakness £ Weakness Africa & Middle East Asia Pacific, Latin Am

13. Slide 13: Revenue Growth

    Results for 2013 Revenue Growth +0.5% +2.2% +3.5% £11.0bn +6.2% £10.4bn 2012 Organic Acquisitions FX 2013 13

14. Slide 14: Impact of FX on Faster Growing Markets

    Results for 2013 Impact of FX on Faster Growing Markets Full % FX on Revenue Q1 Q2 Q3 Q4 Year Total 0.8 2.5 1.0 (1.7) 0.5 Faster Growing Markets¹ (30%) (1.6) 0.8 (3.4) (6.2) (2.8) • Acceleration in weakness of currency in faster growing markets versus £ sterling in H2 and Q4 in particular. • Faster

15. Slide 15: Impact of FX on margin in year

    Results for 2013 Impact of FX on margin in year  Higher margin markets -20 bps became smaller part of £ total. +50 bps  Euro markets with lower margins became bigger part of £ total. 15.1%  Overhead and incentives denominated in £ sterling 14.8% and US$ not reduced by FX in line with revenue and

16. Slide 16: Effects of Currency

    Results for 2013 Effects of Currency 2013 2012 Sterling weaker/(stronger) US$ 1.56 1.59 2% € 1.18 1.23 4% ¥ 152.7 126.5 (21%) Chinese Renminbi 9.6 10.0 4% Brazilian Real 3.38 3.10 (9%) Australian $ 1.62 1.53 (6%) Canadian $ 1.61 1.58 (2%) Indian Rupee 91.8 84.7 (8%) Singapore $ 1.96 1.98 1% South Af

17. Slide 17: Headline Performance Versus Consensus

    Results for 2013 Headline¹ Performance Versus Consensus +/- Actual Consensus £ million Results Median² £ % Revenue 11,019 11,049 -30 -0.3 PBIT 1,662 1,692 -30 -1.8 Net finance costs (204) (214) +10 +4.7 PBT 1,458 1,478 -20 -1.4 Diluted EPS 80.8p 80.9p -0.1p -0.1 PBIT Margin 15.1% 15.3% -0.2³ n/a 1 F

18. Slide 18: Headline Performance Versus Target

    Results for 2013 Headline¹ Performance Versus Target Actual Target Achieved Like-for-like revenue growth 3.5% ca. 3% a Reportable operating margin +0.3² +0.5² X improvement Constant currency operating margin improvement +0.5² +0.5² a Reportable fully diluted EPS growth 10.1% 10-15% a 1 Figures befor

19. Slide 19: Revenue by Discipline

    Results for 2013 Revenue by Discipline % Change 2013 2012 Reported Constant Like-for- £m £m Currency like Advertising, Media Investment 4,579 4,273 7.2 6.9 5.5 Management Data Investment Management 2,549 2,460 3.6 3.0 1.6 2.4² Public Relations & Public Affairs 921 917 0.4 -0.7 -1.7 Branding & Identi

20. Slide 20: Revenue by Region

    Results for 2013 Revenue by Region % Change 2013 2012 Reported Constant Like-for- £m £m Currency like North America 3,745 3,547 5.6 4.4 2.9 UK 1,414 1,275 10.9 10.9 4.8 6.8¹ Western Continental Europe 2,592 2,439 6.3 2.1 0.5 Asia Pacific, Latin America, Africa & Middle East, Central & Eastern 3,268

21. Slide 21: Headline PBIT and Margin by Discipline

    Results for 2013 Headline¹ PBIT and Margin by Discipline Headline PBIT Headline Margin 2013 2012 2013 2012 £m £m % % Advertising, Media Investment 824 755 18.0 17.7 Management Data Investment Management 264 247 10.3 10.0 Gross margin (net sales) margin 14.3 14.0 Public Relations & Public Affairs 134

22. Slide 22: Headline PBIT and Margin by Region

    Results for 2013 Headline¹ PBIT and Margin by Region Headline PBIT Headline Margin 2013 2012 2013 2012 £m £m % % North America 617 579 16.5 16.3 UK 205 173 14.5 13.6 Gross margin (net sales) margin 15.7 15.0 Western Continental Europe 272 253 10.5 10.4 Asia Pacific, Latin America, Africa & 568 526 1

23. Slide 23: Revenue Growth by Region

    Results for 2013 Revenue Growth¹ by Region 5.6% CENTRAL & EASTERN EUROPE 4.8% UNITED KINGDOM Mature Markets 2.4% 2.9% Faster Growing 6.1% NORTH Markets AMERICA 0.5% WESTERN CONTINENTAL EUROPE 5.2% ASIA PACIFIC Traditional Media 0.5% MIDDLE EAST 9.0% LATAM 4.4% 11.0% ANZ AFRICA ¹ Full year like-for-l

24. Slide 24: Top Markets - over 60% of Revenue

    Results for 2013 Top 5 Markets - over 60% of Revenue Including associates: Revenue $5.8bn $2.8bn $1.4bn $1.3bn $0.8bn People ‘000¹ 27 15 14 7 5 USA UK Greater China³ Germany France 2013² 2.9% 4.8% 4.0% 3.3% -2.6% 2012² 0.0% 4.0% 12.3% 1.8% -1.6% ¹ Closing headcount at 31 December 2013 24 ² Full year

25. Slide 25: BRICs Markets - 13% of Revenue

    Results for 2013 BRICs Markets - 13% of Revenue Including associates: Revenue $1.4bn $0.7bn $0.5bn $0.3bn People ‘000¹ 14 5 13 2 Greater China³ Brazil India Russia 2013² 4.0% 8.5% 4.6% 7.9% 2012² 12.3% 11.4% 6.0% 9.6% ¹ Closing headcount at 31 December 2013 25 ² Full year like-for-like revenue growt

26. Slide 26: Revenue Growth by Country

    Results for 2013 Revenue Growth by Country Revenue Growth1 Countries >20% Argentina 10% to 20% South Africa, Thailand 5% to 10% Brazil, China, Netherlands, Poland, Russia Average³ to 5% Australia, Greater China², India, Italy, Singapore, UK Belgium, Canada, Denmark, France, Germany, Japan, Below Ave

27. Slide 27: Revenue Growth by Category

    Results for 2013 Revenue Growth by Category Revenue Growth¹ Categories Automotive, Electronics, Entertainment, Government, 5% to 10% Oil, Personal Care & Drugs, Travel & Airline Average² to 5% Drinks Computers, Financial Services, Food, Retail, Below Average² Telecommunications 1 Like-for-like growt

28. Slide 28: Trade Estimates of Major New Business Wins (1)

    Results for 2013 Trade Estimates of Major New Business Wins (1) WPP Agency Incumbent Account Office Billings($m) Grey OMC Procter & Gamble (Gillette) Global 800 GroupM PUB Nestlé USA 750 GroupM PUB/DEN GSK Global 600 MediaCom OMC Sony Global 500 Y&R PUB/IND JCPenney USA 440 Team Plus MEC Chanel Glob

29. Slide 29: Trade Estimates of Major New Business Wins (2)

    Results for 2013 Trade Estimates of Major New Business Wins (2) WPP Agency Incumbent Account Office Billings($m) Mindshare OMC/IPG Dyson Global 185 JWT OMC Vonage USA 160 GroupM PUB 360buy.com China 160 MediaCom OMC Fonterra Asia Pac/M East 150 AKQA IND Beiersdorf Northern Europe 120 JWT IND Nokia G

30. Slide 30: Trade Estimates of Major New Business Wins (3)

    Results for 2013 Trade Estimates of Major New Business Wins (3) WPP Agency Incumbent Account Office Billings($m) MediaCom MDC ADT USA 57 MediaCom OMC Legacy USA 55 JWT IND Puma Global 50 Y&R IND BMO Financial USA 50 Ogilvy OMC SingTel Singapore 50 Ogilvy United Comcast USA 50 MEC IPG LegalZoom USA 5

31. Slide 31: Trade Estimates of Major New Business Losses (1)

    Results for 2013 Trade Estimates of Major New Business Losses (1) WPP Agency Winning Agency Account Office Billings($m) Y&R MDC/OMC/HAV JCPenney USA 440 Mindshare PUB AbbVie Global 365 GroupM PUB Daimler-Benz Europe 250 Mindshare IPG Amazon Global 220 MEC Team Plus Chanel Global 200 MediaCom PUB AB-

32. Slide 32: Trade Estimates of Major New Business Losses (2)

    Results for 2013 Trade Estimates of Major New Business Losses (2) WPP Agency Winning Agency Account Office Billings($m) AKQA PUB Chase USA 50 United Ogilvy Comcast USA 50 Maxus HAV Indofoods Indonesia 50 JWT MDC Diageo Global 50 Mindshare IPG Zurich Global 39 MediaCom DEN Staples USA 33 JWT PUB HSBC

33. Slide 33: Internal Estimates of Net New Business Wins

    Results for 2013 Internal Estimates of Net New Business Wins ($m) Creative Media Total Advertising 3,732 5,110 8,842 Other Businesses 949 - 949 2013 4,681 5,110 9,791 2012 2,794 3,437 6,231 % better/(worse) 68% 49% 57%  Number 1 in new business in all new business league tables. 33

34. Slide 34: Major New Business Wins/Losses Since January 2014

    Results for 2013 Trade Estimates of Major New Business Wins/Losses Since 1 January 2014 WPP Agency Incumbent Account Office Billings($m) Mindshare HAV Volvo Global 300 Ogilvy N/A Tiffany & Co. Global 240 WINS Cavalry PUB Miller Lite USA 160 Grey OMC Papa John’s USA 120 WPP Agency Winning Agency Acco

35. Slide 35: Cash Flow

    Results for 2013 Cash Flow £m 2013 2012 Operating Profit 1,410 1,241 Non-cash compensation 105 93 Depreciation & amortisation charges 438 429 Net interest paid & similar charges (203) (172) Tax paid (273) (257) Net cash generation 1,477 1,334 35

36. Slide 36: Uses of Cash Flow

    Results for 2013 Uses of Cash Flow £m 2013 2012 Net cash generation 1,477 1,334 Capital expenditure (285) (330) Acquisition payments (221) (587) - Net initial payments¹ (193) (500) - Earnout payments/loan note redemptions (28) (87) Share buy-backs (197) (134) Other 27 90 Net cash inflow before divid

37. Slide 37: Net Debt – 31 December 2013

    Results for 2013 Net Debt – 31 December 2013 % £m 2013 2012 Variance YTD average net debt on constant currency basis (2,989) (3,233) +8% YTD average net debt on reportable basis (2,989) (3,203) +7% Net debt at 31 December on constant currency basis (2,240) (2,874) +22% Net debt at 31 December on rep

38. Slide 38: Historic Average Net Debt/Headline EBITDA

    Results for 2013 Historic Average Net Debt/Headline EBITDA £m Average net debt/headline EBITDA 4,000 3.0 Average net debt EBITDA 3,500 Average net debt/EBITDA 2.5 3,000 2.0 2,500 2,000 1.5 1,500 1.0 1,000 0.5 500 0 0.0 2007 2008 2009 2010 2011 2012 2013 38

39. Slide 39: Uses of Free Cash Flow

    Results for 2013 Uses of Free Cash Flow Category Target FY 2013 FY 2012 New acquisitions¹ £300m-£400m £193m² £500m² Share purchases Minimum 1% 1.4% 1.3% Dividend increase n/a 20% 16% Pay-out ratio 45% 42% 39% Headroom: Undrawn facilities & n/a £3.1bn £2.4bn surplus cash 1 Includes investments and st

40. Slide 40: Earnings and EPS

    Results for 2013 £m Earnings and EPS¹ Pence/ share 1,200 90.0p 80.8p Earnings 80.0p EPS 73.4p 1,000 67.7p 70.0p 56.7p 800 55.5p 60.0p 45.8p 50.0p 44.4p 600 42.0p 40.0p 400 30.0p 20.0p 200 10.0p 0 0.0p 2006 2007 2008 2009 2010 2011 2012 2013 1 Diluted Headline Earnings and Diluted Headline EPS 40

41. Slide 41: Taxation

    Results for 2013 Taxation  Headline tax rate of 20.2%, compared to 21.2% for 2012.  Reported tax rate of 21.9% in 2013 (2012 - 18.1%). The increase in the reported rate is primarily due to significant deferred tax credits arising in the prior year in relation to acquired intangibles that were non-

42. Slide 42: Four Core Strategic Priorities

    2 Four Core Strategic Priorities 42

43. Slide 43: Market Environment: Ten Key Global Trends

    Market Environment Ten Key Global Trends  Shift to East, South and South-East.  Overcapacity and shortage of human capital.  Rise and rise of the web.  Growth of retail power.  Importance of internal communications.  Global and local structures.  Relative power of finance and procurement.  G

44. Slide 44: Organic Growth and GDP

    Market Environment Organic Growth and GDP 9.0 WPP Organic 8.0 GDP Nominal / Goldman Sachs GDP Nominal / Business Council (2014 Only) 7.0 6.0 5.0 Growth (%) 4.0 + 3.0 2.0 1.0 0.0 Q1/11 Q2/11 Q3/11 Q4/11 Q1/12 Q2/12 Q3/12 Q4/12 Q1/13 Q2/13 Q3/13 Q4/13 FY/14 44

45. Slide 45: New Markets, New Media, Data Investment Management and Horizontality

    Market Environment New Markets, New Media, Data Investment Management and “Horizontality” Macro Micro  Uniformly higher nominal and real  Clients focussed on using new media and the GDP projections for 2014 than for opportunities in faster growing markets despite slow 2013. down.  Recovery in US,

46. Slide 46: Pre- and Post-POG World

    Pre- and Post-POG World Implications  Continuous period of uncertainty and change - client and people “dislocation” as businesses slowly merge and try to re-form into a single organisation. − Talent flow running at 3 to 1 in our favour.  Potential period of opportunity for competitors: − Regulator

47. Slide 47: Four Strategic Priorities

    Four Strategic Priorities New Markets, New Media, Data Investment Management and “Horizontality”  Faster growing markets to be 40-45% of total Group revenues.  New media to be 40-45% of total Group revenues.  Data investment management and quantitative disciplines to be one half with focus on the

48. Slide 48: New Markets, New Media and Data Investment Management: Today

    New Markets, New Media and Data Investment Management Today 1: New Markets 2: New Media 3: Quantitative Today 30% Today 35% Today 51% UK & Western Continental Europe Traditional Media North America UK & Western Continental Europe Traditional Media Qualitative Asia Pacific, Latin America, Africa & Mi

49. Slide 49: New Markets, New Media and Data Investment Management: Tomorrow

    New Markets, New Media and Data Investment Management Tomorrow 1: New Markets 2: New Media 3: Quantitative Target 40-45% Target 40-45% Target 50% UK & Western Continental Europe Traditional Media North America UK & Western Continental Europe Traditional Media Qualitative Asia Pacific, Latin America,

50. Slide 50: Revenues in Faster Growing Markets 2004-2013

    New Markets Revenues in Faster Growing Markets 2004-2013 5.5 5.0 4.5 4.0 3.5 Revenue ($'bn) 3.0 2.5 2.0 1.5 1.0 0.5 0.0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 WPP POG OMC PUB IPG 1. WPP reportable US$’s per WPP results and peer $ revenues as shown in annual results presentations 2. Peer d

51. Slide 51: WPP Leadership Position in Faster Growing Markets

    New Markets WPP Continues Leadership Position in Faster Growing Markets Both in Size and Proportion Full Year 2013 $bn % WPP PUB OMC POG % North America 34% 5.9 4.4 8.2 12.61 53% UK & Europe 36% 6.3 2.5 3.9 6.42 27% Faster Growing Markets 30% 5.1 2.3 2.5 4.8 20% Total 100% 17.3 9.2 14.6 23.8 100% As

52. Slide 52: WPP's Performance Remains Strong in BRICs Markets

    New Markets WPP’s Performance Remains Strong in BRICs Markets Revenue $'m 1,600 1,400 13 year CAGR 17% Associates @ 100% 1,200 1,000 800 13 year CAGR 13% 600 13 year CAGR 13% 400 13 year CAGR 46% 200 0 2000 2012 2013 2000 2012 2013 2000 2012 2013 2000 2012 2013 Greater China (including Brazil India

53. Slide 53: Media time spent vs. ad spend not aligned

    New Media Media time spent vs. ad spend not aligned Internet/Mobile (upside…) vs. Print (downside...) % of Time Spent in Media vs. % of Advertising Spending, USA 2012 50% Time Spent Ad Spend 45% 40% 35% 30% ~$20bn+ Opportunity in USA 25% 20% 42% 43% 15% 26% 23% 22% 10% 14% 5% 12% 10% 6% 3% 0% Print

54. Slide 54: WPP Digital Revenues – Higher Percentage, Similar Total

    New Media WPP Digital Revenues – Higher Percentage, Similar Total Full Year 2013 $bn % WPP PUB OMC POG % Digital 35% 6.0 3.5 2.6 6.1 26% 38% 18% Advertising 18% 3.11 2.7 5.2 7.9 33% Media 15% 2.61 1.5 1.93 3.4 14% Other Marketing Services 32% 5.61 1.5 4.92 6.4 27% Total 100% 17.3 9.2 14.6 23.8 100%

55. Slide 55: WPP's Digital Strategy

    New Media WPP’s Digital Strategy 1. Digital • Invest in digital in all of our businesses through training, Everywhere recruitment, acquisitions, etc. 2. Specialist • Develop new services beyond traditional advertising, e.g, Digital web development, DSPs, mobile, social, eCommerce and Expertise eShop

56. Slide 56: Xaxis - World's Largest Programmatic Media Platform

    New Media Xaxis - World’s Largest Programmatic Media and Technology Platform GLOBAL ANNUAL CLIENTS GROWTH BILLING Y-O-Y 800+ employees $750m+ 2,760+ 24%+ in 32 markets North America EMEA Latin America • 23% billings growth • 20% billings growth • 416% billings growth APAC MENA • 36% billings growth

57. Slide 57: Xaxis Versus Agency Trading Desks

    New Media Xaxis Versus Agency Trading Desks BILLINGS BILLINGS BILLINGS BILLINGS $120m $400m $125m $750m+ REGIONS REGIONS REGIONS US, Europe, APAC, LatAm NA, EMEA, APAC, LatAm REGIONS US, EMEA, APAC, LatAm MARKETS MARKETS 18 US, Canada, EMEA, MARKETS 10 CHANNELS APAC, LatAm 23 CHANNELS 5 CHANNELS 6 E

58. Slide 58: Data Investment Management and Quantitative Disciplines

    Data Investment Management and Quantitative Disciplines WPP Advantage  Marketing becoming more data driven.  Clients need simplified better utilisation of existing data and help in managing explosion of new data.  Digital campaigns driven by data analytics and feedback to shape new activity.  Ab

59. Slide 59: Horizontality

    “Horizontality” 175,000 people1 in 3,000 offices in 110 countries with access to almost $25bn 1 of annual revenues 1 Including associates and investments 59

60. Slide 60: Horizontality Account Teams

    “Horizontality” 41 Account Teams – Over 35,000 WPP employees work on these clients WHITEHALL SW1 City of Westminster 60

61. Slide 61: Current Country and Regional Managers

    “Horizontality” 16 Current Country and Regional Managers – People, Clients, Acquisitions Europe Eastern Europe Portugal Turkey South Korea Greater China Italy Israel Mexico ME & N Africa India Vietnam Indonesia Andina Australia New Zealand 61

62. Slide 62: Horizontality

    “Horizontality”  People, clients, acquisitions.  Ensure our people work across our businesses and geographies to deliver best resources to clients.  Deliver specialist skills (e.g. digital, shopper, analytics, sustainability, retailing, internal communications and “media and entertainment”) to cl

63. Slide 63: Our Billion $ Brands

    Our Billion $ Brands 1986 1999 1989 1989 2005 2008 2000 63

64. Slide 64: Digital and Faster Growing Markets

    Digital and Faster Growing Markets Two Key Long-Term Growth Drivers  Overall 57% of 2013 FY Actual Revenues Faster growing markets Digital 30% 35% of revenue of revenue Digital in faster growing markets 8% of revenue 64

65. Slide 65: Key Objectives

    it, CANNES LIONS 2011/12/13 D HOLDING COMPANY OF THE YEAR 3 Key Objectives WPP 65

66. Slide 66: We Continue to Focus on Our Key Objectives

    Key Objectives We Continue to Focus on Our Key Objectives  Improving margins on revenue and gross margin (net sales) basis.  Increasing flexibility in the cost base.  Using free cash flow to enhance share owner value and improve return on capital employed.  Developing the role of the parent comp

67. Slide 67: Improving Operating Margins

    Key Objectives Improving Operating Margins PBIT1 PBIT1 margin £’m % 19.7% 1,800 20% Long-term PBIT margin 1,662 targets include 1.0% margin improvement from 1,600 19% operational efficiency 1,531 18.3% programmes 1,429 18% 1,400 1,229 17% 16.5% 1,200 1,118 16.1% 1,017 15.5% 16% 16.0% 1,000 14.4% 15%

68. Slide 68: Operational Effectiveness Programmes

    Key Objectives Improving Operating Margins Operational Effectiveness Programmes  Shared Service Centres to generate scale and improve process efficiency.  Offshoring of certain tasks from high cost markets with outsourcing where appropriate to take advantage of scale and skills of major providers.

69. Slide 69: Increasing Flexibility in The Cost Base

    Key Objectives Increasing Flexibility in The Cost Base Change in Variable Costs % 8 7.8 7.5 7.2 7 6.7 6 5.7 5 4 3 2 1 0 2009 2010 2011 2012 2013 Variable Staff Costs as % of Revenue 69

70. Slide 70: Distributions to Share Owners

    Key Objectives Using Free Cash Flow to Enhance Share Owner Value Distributions to Share Owners¹ £’m 700 Buy-backs 600 3.8% Dividends paid 6.6% 500 197 4.3% 4.5% 400 134 67%² 415 300 4.7% 182 3.0% 70%² 112 3.4% 46 200 9 55%² 397 95%² 81%² 59%² 307 25%² 100 201 218 190 139 162 0 2007 2008 2009 2010 20

71. Slide 71: Enhancing Dividend Pay-Out Ratio

    Key Objectives Using Free Cash Flow to Enhance Dividend Pay-Out Ratio 90p 50% Target pay-out ratio 80p 45% Headline Diluted EPS 40% 70p Dividend Declared/ Share Dividend Pay-Out Ratio 35% 60p 30% 50p 25% 40p 20% 30p 15% 20p 10% 10p 5% 0p 0% 2007 2008 2009 2010 2011 2012 2013 Headline Diluted EPS 45.

72. Slide 72: Using Free Cash Flow for Acquisitions

    Key Objectives Using Free Cash Flow for Acquisitions  Significant pipeline of reasonably priced small and medium-sized potential acquisitions.  Continue to focus on the faster growing geographical and functional services, particularly direct, digital & interactive and data investment management. 

73. Slide 73: Acquisitions and Investments

    Key Objectives Acquisitions and Investments Benenson (USA) Faster Growing Quantitative & Markets BIGGS|GILMORE (USA) Digital BOTTLE ROCKET (USA) ARMI (RUSSIA/UKRAINE) Native (South Africa) CandySpace (UK)² Brand Analytics (Brazil) Netbooster (Indonesia/Philippines) Colmar Brunton (New Zealand)¹ Bran

74. Slide 74: Other Acquisitions

    Key Objectives Other Acquisitions Advertising john st. (Canada) Public Relations & Public Affairs AxiCom (Europe)¹ 1 Step-ups in investments, associates and subsidiaries’ equity 74

75. Slide 75: Acquisitions and Investments Since January 2014

    Key Objectives Acquisitions and Investments Since 1 January 2014 Faster Growing Quantitative & Markets Digital CBC II (China)¹,² WVI (Russia)¹ Lemon Sky (Poland) Bannerconnect (Netherlands) Marketeers (Vietnam) CMC Capital Partners (USA)² TMARC (South Africa) Percolate (USA)² 1 Step-ups in investmen

76. Slide 76: Improving the Creative Capabilities and Reputation

    Key Objectives Improving the Creative Capabilities and Reputation of all Our Businesses  By placing greater emphasis on recruitment.  By recognising creative success tangibly and intangibly.  By acquiring highly regarded creative businesses.  By placing greater emphasis on awards.  1st as a Gro

77. Slide 77: Improving the Creative Reputation of all our Businesses

    Key Objectives Improving the Creative Reputation of all our Businesses Network Points¹ 1 Ogilvy & Mather 1,024 2 BBDO 592 Ogilvy & Mather Cannes Network of the Year 3 DDB 587 2012 and 2013 4 Y&R 482 Ogilvy & Mather Brazil 5 McCann 412 Cannes Agency of the Year 2013 6 Leo Burnett 334 7 Publicis 280 8

78. Slide 78: Outlook and Conclusions

    4 Outlook and Conclusions WPP

79. Slide 79: Conclusion 2013

    Conclusion 2013 Summary  Leading organic growth rate of 3.5% supported by over 2% of revenues from acquisitions.  Strong margin improvement of 0.5 margin points before currency.  FX volatility, particularly Q4 strength of £ sterling versus BRICs and other faster growing market currencies reduced

80. Slide 80: Commitment to Annual Margin Improvement

    Outlook for 2014 Commitment to Annual Margin Improvement  Longer-term revenue margin goal unchanged at 18.3% or 19.7% based on gross margin (net sales).  Commitment to annual margin expansion continues driven by operating leverage and our efficiency and effectiveness programmes.  Increased client

81. Slide 81: Margin Targets to be Pre Currency Movement

    Outlook for 2014 Margin Targets to be Pre Currency Movement  Over two years 120 bps of -20 bps margin uplift before FX but +50 bps only 80 bps reportable. -20 bps  Unusual currency volatility at +70 bps present - particularly in faster growing markets. 15.1% 14.8%  Over 5 years (2009 - 2013) the

82. Slide 82: Our Long-Term Financial Model

    Outlook for 2014 Our Long-Term Financial Model  Organic revenue growth and gross margin (net sales) growth of up to 5% in line with market growth.  Margin improvement of 0.3 margin points or more before currency movements.  Use of our substantial cash flow to enhance EPS through acquisitions, sha

83. Slide 83: Impact of Q4 2013 US$ Rates on 2014

    Exchange Rate Analysis Impact of Q4 2013 US$ Rates on 2014 USD Monthly Average Quarterly % Variance vs PY 1.68 £ Strength 8% 1.66 6% 1.64 1.62 4% 6.9% 7.0% 1.60 6.0% 2% 1.58 1.9% 0.8% 1.56 0% Q1 2013 Q2 Q3 Q4 Q1 2014 Q2 Q3 Q4 -1.4% -1.9% 1.54 2014 Est -3.0% -2% 1.52 2013 2012 1.50 -4% Jan Feb Mar Ap

84. Slide 84: Impact of Q4 2013 € Rates on 2014

    Exchange Rate Analysis Impact of Q4 2013 € Rates on 2014 EUR Monthly Average Quarterly % Variance vs PY 1.28 £ Strength 4% 1.26 2% 3.0% 2.8% 3.2% 1.7% 1.24 0% Q1 2013 Q2 Q3 Q4 Q1 2014 Q2 Q3 Q4 -2.1% 1.22 -2% -4.1% -4.9% 1.20 -7.8% -4% 1.18 -6% 2014 Est 1.16 -8% 2013 2012 1.14 -10% Jan Feb Mar Apr Ma

85. Slide 85: Impact of Q4 2013 FX rates on Faster Growing Markets

    Exchange Rate Analysis Impact of Q4 2013 FX rates on Faster Growing Markets Asia Pacific Latin America £ Strength £ Strength 14% 25% 12% 20% 10% 8% 15% 6% 12.4% 11.4% 4% 10% 21.5% 20.1% 7.7% 5.3% 2% 4.0% 14.1% 2.4% 5% 10.0% 9.1% 0% 6.9% Q1 2013 Q2 Q3 Q4 Q1 2014 Q2 Q3 Q4 5.4% -2% 1.2% -0.1% -2.1% 0%

86. Slide 86: What are the Currency Implications?

    Outlook for 2014 What are the Currency Implications?  Acceleration of trend in Q4 2013 means that for H1 in particular, the exchange movement versus year ago will be significant should rates in Q4 2013/January 2014 hold throughout the year. Currency Impact Q1 2014 Q2 2014 FY 2014 vs 2013 vs 2013 vs

87. Slide 87: Outlook for 2014

    Conclusion Outlook for 2014  Group budgets indicate like-for-like revenue and gross margin (net sales) growth above 3%.  January like-for-like revenue growth 5.7% and gross margin (net sales) growth 4.1%.  Margin target in line with our revised financial model of 0.3 margin point improvement befo

88. Slide 88: Conclusion

    Conclusion  2013 results indicate the Group is well placed to benefit from geographic and functional trends in faster growing markets and new media.  In the short-term currency movements will limit growth as reported in £ sterling but longer-term these currency movements have tended to net out. 

89. Slide 89: 28 Year History (Hard Copy Only)

    5 28 Year History (Hard Copy Only) 89

90. Slide 90: WPP Reported Revenue

    28 Year History WPP Reported Revenue £’m 12,000 11,019 11,000 10,373 10,022 10,000 9,331 9,000 8,684 8,000 28 year CAGR 33% 7,477 7,000 6,185 5,908 6,000 5,374 5,000 4,300 4,0223,9084,106 4,000 2,981 3,000 2,173 1,918 1,747 2,000 1,691 1,555 1,2641,2041,2731,4311,427 1,005 1,000 547 284 4 24 0 90

91. Slide 91: WPP Organic Growth

    28 Year History WPP Organic Growth % 20 18.6 15.0 15 13.9 14.1 11.8 Average: 5.5% 10 8.0 8.3 8.4 8.0 8.0 6.3 5.7 5.2 5.5 5.4 5.0 5.3 5.3 5 4.0 4.0 3.5 2.7 2.9 0.7 N/A 0 -3.0 -5 -4.7 -5.9 -8.1 -10 Note: Estimates for 1985-1990 91

92. Slide 92: WPP PBIT and Margins

    28 Year History WPP PBIT and Margins PBIT PBIT margin £’m % 1,600 16% 15.0% 15.0% 14.5% 14.0% 14.1% 14.3% 15.1% 1,400 14.8% 13.4% 14.5% 14% 14.3% 12.8% 13.0% 14.0% 12.3% 1,200 13.0% 13.2% 28 Year CAGR: 35% 11.8% 12% 10.8% 11.7% 1,000 10.5% 10.1% 9.7% 9.6% 10% 1662 800 8.4% 1531 1429 7.5% 8% 7.0% 7.0

93. Slide 93: WPP Headline Diluted EPS

    History WPP Headline Diluted EPS Post 1992 Rights Issue pence 90 80.8 80 73.4 70 67.7 20 Year CAGR: 15% 60 55.5 56.7 50 45.8 44.4 42.0 40 36.0 32.3 30.3 30.9 29.0 27.9 30 22.7 23.8 18.8 20 15.7 13.5 9.4 10 6.5 5.0 0 UK GAAP IFRS Note: 1993 adjusted to reflect 1992 rights issue. Headline Diluted EPS

94. Slide 94: Other Financial Information (Hard Copy only)

    6 Other Financial Information (Hard Copy only) 94

95. Slide 95: BRICs - Quarterly % Variance vs PY

    Exchange Rate Analysis BRICs - Quarterly % Variance vs PY Brazilian Real Russian Rouble £ Strength £ Strength 25% 20% 20% 15% 15% 10% 18.1% 22.9% 15.5% 10% 20.7% 11.7% 5% 8.4% 11.6% 5.4% 5% 10.3% 9.7% 10.4% 0.8% 8.0% 0% 2.4% Q1 2013 Q2 Q3 Q4 Q1 2014 Q2 Q3 Q4 0% -0.4% -1.0% Q1 2013 Q2 Q3 Q4 Q1 2014 Q

96. Slide 96: Established Asia Pacific - Quarterly % Variance vs PY

    Exchange Rate Analysis Established Asia Pacific - Quarterly % Variance vs PY Australian Dollar Japanese Yen £ Strength £ Strength 25% 25% 20% 20% 15% 15% 10% 21.4% 18.2% 10% 19.0% 19.8% 13.1% 16.4% 15.7% 5% 11.3% 10.8% 8.0% 12.9% 5% 10.6% 9.6% 0.3% 0% 4.2% Q1 2013 Q2 Q3 Q4 Q1 2014 Q2 Q3 Q4 0% -0.8%

97. Slide 97: Other Faster Growing Markets - Quarterly % Variance vs PY

    Exchange Rate Analysis Other Faster Growing Markets - Quarterly % Variance vs PY Turkish Lira South African Rand £ Strength £ Strength 30% 30% 25% 25% 20% 20% 15% 27.2% 15% 25.6% 10% 25.0% 19.6% 21.2% 10% 12.1% 13.8% 15.8% 16.3% 5% 15.2% 6.8% 12.3% 11.8% 11.1% 5% 0% Q1 2013 Q2 Q3 Q4 Q1 2014 Q2 Q3 Q4

98. Slide 98: Historic Impact of FX on Margin Change

    Results for 2013 Historic Impact of FX on Margin Change (bps) Constant Reportable Currency Difference v Year Change Change Reportable 2013 30 50 (20) 2012 50 70 (20) 2011 110 110 - 2010 150 120 30 2009 (330) (310) (20)  Cumulative impact (30 bps). 98

99. Slide 99: Net Finance Costs

    Results for 2013 Net Finance Costs £m 2013 2012 B/(W) Interest on net debt 197 193 (4) Investment income (10) (1) 9 IAS 19 (Pensions) 13 13 - IAS 32 (Convertibles) 4 9 5 Sub-total 7 21 14 Headline finance costs 204 214 10 IAS 39 (Financial Instruments) (21) 5 26 Net finance costs 183 219 36 99

100. Slide 100: Pensions Deficit

     Results for 2013 Pensions Deficit £m 2013 2012 Deficit B/F (336) (282) Service cost (25) (24) Plan liabilities interest charge (40) (41) Funding 48 56 Investment returns 32 70 Change in valuation assumptions¹ 73 (124) Other movements - (2) Movements in the year excluding FX 88 (65) Foreign exchange

101. Slide 101: Earnout Accrual

     Results for 2013 Earnout Accrual 2013 Rollforward £m Expected Payments £m 31 December 2012 194 2014 50 Earnouts paid (28) 2015 26 New acquisitions 52 2016 44 Revised estimates taken to goodwill (6) 2017 54 Revaluations of payments (16) 2018 13 Increase excluding FX 196 2019+ 6 Foreign exchange impac

102. Slide 102: Debt Maturity Profile

     Results for 2013 Debt Maturity Profile £m 700 TNS Notes 31st Dec 2013 Bonds Total Total 600 Credit Drawn US bond $500m (5.625% ’43) 302 302 500 US bond $300m (5.125% ’42) 181 181 Eurobonds €750m (3.0% ’23) 624 624 Total Drawn (£m) 400 US bond $500m (3.625% ’22) 302 302 US bond $812m (4.75% ’21) 491

103. Slide 103: Ordinary Shares - Basic

     Results for 2013 Ordinary Shares - Basic December December 2013 2012 No. of Shares (million) Actual Actual 1 January 1,265 1,266 Bond conversion 77 - Share cancellations - (7) Option exercise 7 10 Scrip dividend - 2 Treasury share cancellations - (6) 31 December 1,349 1,265 -6.6% Weighted Average 1,

104. Slide 104: Ordinary Shares – Diluted

     Results for 2013 Ordinary Shares – Diluted December December 2013 2012 No. of Shares (million) Actual Actual Average Basic 1,294 1,243 Share Option Dilution 7 5 Other Potentially Issuable Shares 31 28 Sub-Total 1,332 1,276 -4.4% Convertibles: £450m 5.75% bond 28 77 Diluted Shares 1,360 1,353 -0.5% 1

105. Slide 105: Dividends and Share Buy-Backs

     Key Priorities, Objectives and Strategy Using Free Cash Flow to Enhance Share Owner Value Dividends and Share Buy-Backs  2013 final dividend increased by 20% to 23.65p per share (2012 – 19.71p) to give a full year dividend of 34.21p per share (2012 – 28.51p), up 20%.  Distributions to share owners

106. Slide 106: Revenue by Industry

     Results for 2013 Revenue by Industry Other Auto 8% 13% T&E 5% Telcom Consumer Products 7% 7% Technology 7% Personal Care 14% Retail 4% Healthcare 9% Government Food & Drink 2% Oil 14% 2% Financial Services 9% Charts represent the amount of revenue attributed to each industry expressed as a percentag

107. Slide 107: 2013 Revenue by Geography

     Key Priorities, Objectives and Strategy 2013 Revenue by Geography $23.8bn 4.8 Asia Pacific, Latin America, Africa & Middle East, CEE $17.3bn Western Europe 6.4 $14.6bn 5.1 N America 2.5 3.9 $9.2bn 6.3 2.3 $7.1bn 12.6 1.6 $5.2bn 2.5 1.4 8.2 5.9 3.8 $2.4bn 4.4 4.1 0.5 1.1 0.9 0.5 0.8 PUB/OMC WPP Omnic

108. Slide 108: WPP in Faster Growing Markets

     New Markets WPP in Faster Growing Markets Region Market Billings1 % Share1 Rank1 12 month2 People2 $bn Rev $bn ‘000 Asia Pacific: Greater China3 9.1 35% 1 1.4 14 India 2.3 40% 1 0.5 13 Thailand 1.2 41% 1 0.1 2 LatAm: Brazil n/a n/a 14 0.7 5 Mexico 0.7 23% 3 0.2 2 Argentina 0.6 26% 2 0.3 5 Other: Afr

109. Slide 109: Media Billings by Geography

     New Markets Media Billings by Geography Worldwide Ranking by Group as % of the Six Groups % WPP POG Publicis Omnicom Dentsu/Aegis IPG Havas 50 45 40 35 30 25 20 15 10 5 0 Worldwide Americas Europe Asia Pacific Source: RECMA July 2013 billings report, based on 2012 data 109

110. Slide 110: WPP Clear No. 1 in Brazil

     New Markets WPP Clear No. 1 in Brazil¹  RECMA does not cover Brazil, IBOPE measures media spend with the “IBOPE Rate Card Monitor”. Agency R$’bn Rank R$’bn Rank Y&R 7.4 1 WPP 14.2 1 Ogilvy/Grey141 4.5 2 POG 8.2 2 Borghi/Lowe 3.7 3 IPG 6.9 3 Almap/BBDO 3.4 4 Other 4.5 4 W/McCann 3.2 5 Total Top 10 3

111. Slide 111: 2013 Revenue by Sector

     Key Priorities, Objectives and Strategy 2013 Revenue by Sector $17.3bn Data Investment Management Marketing Services 4.0 $14.6bn Advertising Media 4 7.5 6.1 $9.2bn $7.1bn 4.9 $5.2bn 3.7 3.0 0.2 5.2 2.8 2.6 $2.4bn 5.0 3.5 0.7 1.9 1.0 1.5 1.5 0.7 WPP Omnicom Publicis IPG Aegis/Dentsu Havas Source: 1 W

112. Slide 112: Digital In All Our Businesses

     Digital In All Our Businesses Global Scale and Quality Digital Revenues ($billion – 2013 Full Year) 6.0 6.1 3.5 2.6 1.0 0.6 WPP POG Publicis Omnicom IPG Havas 1 Peer digital revenue according to Sanford Bernstein %’s applied to FY 2013 US$ revenue. 112

113. Slide 113: Revenue Share Continues to Increase

     New Media Revenue Share Continues to Increase 40- WPP Share of Digital Revenue 45% 35% 33%¹ 30% 21% 12% 2000 2006 2011 2012 2013 Target in 5 years 1 Including AKQA Pro-Forma 113

114. Slide 114: WPP Position in Direct, Digital and Interactive

     Key Priorities, Objectives & Strategy WPP Position in Direct, Digital and Interactive Revenue $’m Direct, Digital and Interactive Networks 3,077 (OgilvyOne, Wunderman, Geometry, VML, WPP Digital & AKQA) % of Group revenues 18% Specialist Direct, Digital and Interactive resources: - Data Investment M

115. Slide 115: Agency Awards (1)

     Key Objectives Improving the Creative Reputation of all our Businesses Agency Awards (1)  Feb 2014: Ad Age - Grey is Agency of the Year  Feb 2014: AKQA recognised as the most awarded creative agency by Design Week  Dec 2013: Adweek - Grey 2013 Global Agency of the Year  Dec 2013: Campaign magazi

116. Slide 116: Agency Awards (2)

     Key Objectives Improving the Creative Reputation of all our Businesses Agency Awards (2)  Sept 2013: Grey New York’s “Inspired” ad for Canon was awarded the 2013 Outstanding Commercial Emmy at the 65th Primetime Emmy Awards  Sept 2013: MediaCom wins United Nations award for MY World work  Sept 20

117. Slide 117: Agency Awards (3)

     Key Objectives Improving the Creative Reputation of all our Businesses Agency Awards (3)  May 2013: Ogilvy & Mather wins CLIO Agency Network of the Year  May 2013: The Jupiter Drawing Room partner Jericho wins African Region Agency of the Year  May 2013: AKQA won Agency of the Year at the 2013 Re

118. Slide 118: WPP Awards

     Key Objectives Improving the Creative Reputation of all our Businesses WPP Awards SOURCE WPP PUBLICATION AWARDED AWARDS/HONORS PWC Building Public Trust Awards WPP Annual Report 2012 Winner “People Reporting in the FTSE 100” Investor Relations Society 2013 WPP Annual Report 2012 WPP shortlisted for

119. Slide 119: Structure and Competitive Position (Hard Copy Only)

     7 Structure and Competitive Position (Hard Copy Only) 119

120. Slide 120: WPP Today

     WPP Today  WPP is the world’s largest communication services group with almost 175,000 people (including associates) in over 3,000 offices in 110 countries worldwide.  351 of the Fortune Global 500, all 30 of the Dow Jones 30, 69 of the NASDAQ 100 and 31 of the Fortune e-50 as clients. 489 clients

121. Slide 121: WPP has many of the best known brands in the industry

     WPP Today WPP has many of the best known brands in the industry Ranked 1 or 2 in all sectors in which it competes JWT Millward Brown Ogilvy & Mather TNS Y&R Advertising BrandAsset Valuator and BRANDZ Grey OgilvyOne United Wunderman Geometry Global Mindshare POSSIBLE MEC AKQA MediaCom Maxus Ogilvy Co

122. Slide 122: WPP Today: Revenue and PBIT by Discipline

     WPP Today Revenue £11.0bn WPP PBIT £1,662m Branding & Identity, Media Data Public Relations Healthcare and Advertising Investment Investment & WPP Digital Management Specialist Management Public Affairs Communications Revenue £4.6bn Revenue £2.5bn Revenue £0.9bn Revenue £3.0bn Revenue Broader £3.8bn

123. Slide 123: WPP Today: Advertising

     WPP Today Advertising Ogilvy & Y&R JWT Grey United Mather Advertising (Global) (Global) (Global) (Global) (Global) Chairman and CEO: Chairman and CEO: CEO: Chairman & CEO: CEO: Bob Jeffrey Miles Young David Sable Jim Heekin Ewen Cameron DY&R Asatsu - DK Chime Joint Venture (Japan) (UK) (Asia Pacific

124. Slide 124: WPP Today: Media Investment Management

     WPP Today Media Investment Chairman: Irwin Gotlieb Management: President: Dominic Proctor GroupM Mindshare MEC MediaCom Maxus KR Media Xaxis tenthavenue CEO: CEO: CEO: CEO: CEO: Chairman: CEO: Rupert Day Nick Emery Charles Courtier Stephen Allan Vikram Sakhuja Jean-Philippe Bertaux David Moore CEO:

125. Slide 125: Media Investment Management - Competitive Worldwide Ranking

     WPP Today Media Investment Management - Competitive Worldwide Ranking Americas EMEA Asia Pacific Worldwide Mindshare 4 6 1 4 MEC 5 5 7 7 MediaCom 8 2 3 5 Maxus 12 13 9 12 GroupM 2 1 1 1 Source: RECMA July 2013 Billings Rankings report, based on 2012 data. 125

126. Slide 126: WPP Today: Kantar

     WPP Today Chairman & CEO: Kantar Eric Salama Kantar Media Millward Brown Kantar Japan Added Value Kantar Retail IMRB Kantar Health The Futures Company Kantar TNS Worldpanel Center Partners Lightspeed Benenson Strategy 126

127. Slide 127: Data Investment Management – Worldwide Competitive Ranking

     WPP Today Data Investment Management – Worldwide Competitive Ranking 1. The Nielsen Company 2. Kantar 3. Ipsos 4. GfK 5. IMS Health 6. Symphony/IRI 7. Intage 8. Westat 9. The NPD Group Inc 10. comScore Source: ESOMAR 2013 ranking based on 2012 consolidated revenues, adjusted for Nielsen acquisition

128. Slide 128: WPP Today: Public Relations & Public Affairs

     WPP Today Public Relations & Public Affairs Founding Chairman: Harold Burson Hill+Knowlton Ogilvy Public Burson- CEO: Don Baer Specialist Cohn & Strategies Relations Marsteller Public Relations Wolfe Chairman & CEO: CEO: Chris Graves CEO: Donna Imperato Jack Martin Chairman: Chairman: Roland Rudd Pe

129. Slide 129: WPP Today: Branding & Identity

     WPP Today Branding & Identity BtoD Group CEO: Craig Branigan The Partners Landor Brand Union FITCH Addison Lambie-Nairn CEO: Lois Jacobs VBAT CEO: Simon Bolton Chairman: Tim Greenhalgh Peclers CEO: Simon Bolton 129

130. Slide 130: WPP Today: Healthcare

     WPP Today Healthcare Chairman: John Zweig Ogilvy CommonHealth Grey Healthcare Group Sudler & Hennessey CEO: CEO: Chairman & CEO: Matt Geigerich Lynn O’Connor Vos Jed Beitler 130

131. Slide 131: WPP Today: Direct, Digital and Interactive - Networks

     WPP Today Direct, Digital and Interactive - Networks JWT Digital Geometry Wunderman WPP Digital AKQA OgilvyOne¹ VML Worldwide Global Head of Digital: Chairman & CEO: Chairman: CEO: Chairman: Chairman & CEO: President & CEO: Stefano Zunino Daniel Morel Toby Hoare Mark Read Tom Bedecarre Brian Jon Coo

132. Slide 132: WPP Today: WPP Digital

     WPP Today WPP Digital CEO: Mark Read Blue State POSSIBLE Hogarth Rockfish F.biz Acceleration Salmon Digital CEO: CEO: CEO: CEO: Co CEOs: CEO: CEO: Shane Atchison Barry Jones Kenny Tomlin Joe Rospars Pedro Reiss Jacques van Niekerk Neil Stewart Roberto Grosman Associates Investments Ace Metrix Interl

133. Slide 133: WPP Today: Specialist Communications

     WPP Today Specialist Communications Chairman: John Zweig Relationship Media, Technology Sports Demographic Industry Sector Marketing and & Production Marketing Marketing Marketing Promotion Services Metro Broadcast Prism EWA The Food Group The Farm Uniworld Group¹ Forward Group Pace Imagina² MJM Cre

134. Slide 134: London

     Results for 2013 London 134

WPP — FY2013 Earnings Presentation on 6ix