ProSiebenSat.1 Media SE · XETR:PSM

ProSiebenSat.1 Media — Investor Presentation (September 2023)

81 slides from ProSiebenSat.1 Media's investor presentation, September 2023

  1. Slide 1: Company presentation

    Company presentation © ProSieben / SAT.1 / André Kowalski

  2. Slide 2: Agenda

    AGENDA 01 WHO WE ARE O5 ESG 02 STRATEGY O06 SHARE 03 FINANCIAL / OUTLOOK O7 APPENDIX 04 SEGMENT DEEP DIVES ProSiebenSat1 ‘el MediaSE

  3. Slide 3: Our entertainment business is the core of our activities

    OUR ENTERTAINMENT BUSINESS IS THE CORE OF OUR ACTIVITIES – SUPPORTED BY DATING &VIDEO AND COMMERCE & VENTURES BUSINESSES Prosiebensat.1 group revenues: 3,863m -14% Revenues reported; LTM Q2 2023; in EUR; growth in % ENTERTAINMENT | 2,596m -18% ADVERTISING DACH COMMERCE & VENTURES | 786m -3% TV CORE

  4. Slide 4: Agenda: Strategy

    AGENDA (02 STRATEGY ProSiebenSat ‘eH MediaSE

  5. Slide 5: We have what it takes to reach millions of people every day

    WE HAVE WHAT IT TAKES … ~248M >11BN monthly visits on commerce monthly video views by Studio71 on platforms7) ~12M YouTube1) >60M monthly unique TV viewers watching P7S1 users on our digital channels per month2) Entertainment platforms3) ~40M >54M monthly addressable users in the Livebox monthly vid

  6. Slide 6: We have a great set of assets, capabilities and strengths to build upon

    WE HAVE A GREAT SET OF ASSETS, CAPABILITIES AND STRENGTHS TO BUILD UPON Great Entertainment Our digital platform Joyn Market-leading portfolio which offering huge opportunities smart advertising we can build upon for digital expansion products Differentiating content already 15 TV Large reaching all

  7. Slide 7: Our strategic direction is clearly set out

    OUR STRATEGIC DIRECTION IS CLEARLY SET OUT Rigorously put consumers first in all we do Strengthen our leadership position in the German-speaking Entertainment market Maximize consumers’ time spend across all media offers and become even more attractive in the digital environment Continue to synergis

  8. Slide 8: Our plan for ProSiebenSat.1 and priorities for 2023

    OUR PLAN FOR PROSIEBENSAT.1 AND WHAT TO TACKLE IN 2023 AS PRIORITIES 2023 Mid-term immediate actions strategic direction Put Entertainment at the core of what we Strengthen our leadership position in the Entertainment do and expand digital business German-speaking Entertainment market Commerce & Dri

  9. Slide 9: Our way forward in Entertainment: maximize video view time

    OUR WAY FORWARD IN ENTERTAINMENT – WE WILL MAXIMIZE VIDEO VIEW TIME ACROSS ALL PLATFORMS JOYN AS CENTRAL DIGITAL HUB Interactive features & shopping Local content & own IP “FAST channels”1) Content partnerships VIDEO VIEW TIME Creator-led content boosted Inhouse news Multi-platform windowing 1) Spec

  10. Slide 10: Positioning Joyn as the #1 freely accessible household entertainment brand in DACH

    WE AIM TO POSITION JOYN AS THE #1 FREELY ACCESSIBLE HOUSEHOLD ENTERTAINMENT AND LIFESTYLE BRAND IN DACH FOR THE ENTIRE FAMILY EXPAND TALENTS ENHANCE TV STRENGTHEN LIVE TV, & LIVE EVENTS & LIBRARY NEWS & SPORTS • New target group for growth • Expand Joyn originals releases • Aggregation of partners’

  11. Slide 11: Example: our windowing approach going forward

    EXAMPLE | OUR WINDOWING APPROACH GOING FORWARD HEAVILY RELIES ON USAGE OF CONTENT ACROSS ALL OUR LINEAR AND DIGITAL CHANNELS LINEAR DIGITAL DIGITAL Free & Pay TV AVoD SVoD Features First Run & Library Series First Run & Library Factual Content Kids Content 11

  12. Slide 12: With Joyn in our center, we focus on digital transformation

    WITH JOYN IN OUR CENTER, WE WILL STRONGLY FOCUS ON DIGITAL TRANSFORMATION ran.de We position Joyn at the center of our Entertainment universe TV Social channels Media Consequently, we strongly focus on digitization and predominantly grow via digital consumption We leverage all other ProSiebenSat.1 p

  13. Slide 13: Example: Zappn Austria viewing time growth

    EXAMPLE | ZAPPN AUSTRIA: WE HAVE SUCCESSFULLY DEMONSTRATED THAT WE CAN MASSIVELY INCREASE VIEWING TIME ON OUR STREAMING PLATFORMS ZAPPN YEARLY VIEWING TIME Growth levers Live, local and +39% >2h relevant content CAGR time spent per day on ZAPPN1) (+60% vs. 2021) Great product and user experience ~74

  14. Slide 14: Digital advanced TV products can achieve much higher pricing

    COMPARED TO CLASSIC LINEAR TV, DIGITAL ADVANCED TV PRODUCTS CAN ACHIEVE MUCH HIGHER PRICING CLASSIC TV x1.3 Combining higher pricing with more P7S1 Net PROGRAMMATIC CPM1) unique users on our & TARGETED x1.4 digital platforms to fuel future growth in ADDRESSABLE TV Entertainment Elements of Advanced

  15. Slide 15: We will continue to diversify monetization

    WE WILL CONTINUE TO DIVERSIFY MONETIZATION CLASSIC TV ADVANCED TV DIRECT-TO- • Linear TV advertising • Addressable TV CONSUMER • Distribution • Total Video based on CFlight2) • Entertainment X Commerce, • M4E and M4R1) • Advanced targeting e.g., shoppable ads • Programmatic TV • (Live) interaction L

  16. Slide 16: Accelerate digital expansion and return to mid-term organic growth

    WE WILL ACCELERATE DIGITAL EXPANSION AND RETURN TO MID-TERM ORGANIC GROWTH BY INCREASINGLY CAPTURING ATTRACTIVE GROWTH MARKETS ENTERTAINMENT REVENUES EXEMPLARY FOCUS MARKETS Illustrative view CAGR ’22-’27 In-stream video advertising1) +19% Digital assets incl. streaming, D2C, … Podcast advertising2)

  17. Slide 17: Commerce & Ventures highly synergistic with Entertainment core

    COMMERCE & VENTURES HIGHLY SYNERGISTIC WITH OUR ENTERTAINMENT CORE – IDLE INVENTORY AS GLUE ~EUR 400M ~EUR 1BN Capital invested of disposed assets1) Disposal proceeds1) MINORITY INVESTMENTS MAJORITY INVESTMENTS IDLE Monetization of idle ad inventory through M4E/M4R2) ADVERTISING Operationally improv

  18. Slide 18: Dating & Video business is the result of a successful media investment

    DATING & VIDEO BUSINESS IS THE RESULT OF A SUCCESSFUL MEDIA INVESTMENT; IN 2023, WE FOCUS ON OPERATIONAL IMPROVEMENT OF THE BUSINESS >2/3 of revenues generated outside DACH in FY 2022 START IN 2012 TODAY WAY FORWARD From a minority investment … To A Majority Shareholding Of A … Into a next developme

  19. Slide 19: Agenda: Financial / Outlook

    AGENDA 03 FINANCIAL / OUTLOOK 19

  20. Slide 20: Group revenues and profits developed in line with indications for Q2 2023

    GROUP REVENUES AND PROFITS DEVELOPED IN LINE WITH PREVIOUS INDICATIONS FOR Q2 2023 COMMENTS • Group revenues declined by -17% in Q2 REVENUES, EARNINGS AND CASH FLOW KPIS [IN EUR M] 2023 and by -15% in H1 2023. On a currency- and portfolio adjusted basis revenues decreased by -10% in Q2 2023 and -9%

  21. Slide 21: Entertainment segment revenues determined by advertising trends

    ENTERTAINMENT SEGMENT REVENUES DETERMINED BY ADVERTISING TRENDS AND DECONSOLIDATION EFFECTS COMMENTS • Entertainment advertising DACH revenues ENTERTAINMENT EXTERNAL REVENUES AND ADJ. EBITDA [IN EUR M] declined by -9% in Q2 2023, albeit at a lower rate than in Q1 2023, resulting in an overall declin

  22. Slide 22: Strong Commerce & Ventures segment performance in H1 2023

    STRONG COMMERCE & VENTURES SEGMENT REVENUE AND ADJUSTED EBITDA PERFORMANCE IN H1 2023 COMMENTS • Both reported and organic Commerce & COMMERCE & VENTURES EXTERNAL REVENUES AND ADJ. EBITDA [IN EUR M] Ventures revenues grew by +3% in Q2 2023. In H1 2023, reported revenues grew by +9% and by +10% on an

  23. Slide 23: Dating & Video affected by consumer restraint and regulatory headwinds

    DATING & VIDEO AFFECTED BY CONSUMER RESTRAINT, REGULATORY HEADWINDS AND LOWER VIDEO USAGE COMMENTS • Revenues in the Dating & Video segment DATING & VIDEO EXTERNAL REVENUES AND ADJ. EBITDA [IN EUR M] show decline of -18% in Q2 2023 and -14% in H1 2023, respectively Q2 2023 Q2 2022 YoY H1 2023 H1 202

  24. Slide 24: Financial leverage above prior year; net debt and maturity profile

    FINANCIAL LEVERAGE ABOVE PRIOR YEAR - REDUCTION BY END OF YEAR DUE TO EXPECTED DECREASE IN NET DEBT AND INCREASE IN ADJUSTED EBITDA NET FINANCIAL DEBT IN EUR M DEBT MATURITY PROFILE IN EUR M -99 SSD3) 2016 SSD3) 2021 Term Loan RCF Option for extension Term Loan 1,200 & (undrawn) RCF 500 2.4x1) 2.4x1

  25. Slide 25: Company-wide transformation and cost savings program

    WE ARE IMPLEMENTING A COMPANY-WIDE TRANSFORMATION AND COST SAVINGS PROGRAM - ANNUAL GROSS COST SAVINGS OF EUR 100M TARGETED IN 2024 COMMERCE & VENTURES DATING & VIDEO ENTERTAINMENT & HOLDING ✓ Initiated in Q4 2022 ✓ Simplified organizational set-up, new ✓ Announcement in July 2023, completion in ✓ R

  26. Slide 26: Expected normalization of advertising spend in H2 2023

    WE EXPECT OUR CUSTOMERS’ ADVERTISING SPEND TO NORMALIZE IN H2 2023 AND DACH ADVERTISING REVENUES TO RETURN TO GROWTH Entertainment advertising DACH GfK Consumer Confidence (LS) revenues, change yoy CPI Germany All Items (RS) • With energy prices falling and overall inflationary pressures 12% 0 9% ea

  27. Slide 27: We confirm our financial outlook for full year 2023

    WE CONFIRM OUR FINANCIAL OUTLOOK FOR FULL YEAR 2023 BASED ON THE ASSUMPTION OF A RECOVERY IN THE MACROECONOMIC ENVIRONMENT IN H2 2023 FY 2022 FY 2023 TARGET EUR 4,163m Group (adjusted for currency ~EUR 4.10bn revenues and portfolio effects: (+/- EUR 150m) EUR 4.02bn) EUR 678m Adjusted (adjusted for

  28. Slide 28: Agenda: Segment deep dives

    AGENDA 04 SEGMENT DEEP DIVES 28

  29. Slide 29: Entertainment

    entertainment

  30. Slide 30: Entertainment: content, reach, monetization

    ENTERTAINMENT CONTENT REACH MONETIZATION Optimization of content and playout More focus on expanding digital Addressing new budgets and new businesses reach and digitization of TV 4) • We can only win the competition in attracting • We distribute our content across various • We market the Group‘s en

  31. Slide 31: German TV advertising industries by gross ad spend

    MOST GERMAN TV ADVERTISING INDUSTRIES STILL AFFECTED BY MACROECONOMICS, ENERGY WITH VERY STRONG GROWTH, CLEANING AS WELL, FINANCE TURNS POSITIVE TOP 15 TV ADVERTISING INDUSTRIES, YOY CHANGE IN GROSS AD SPEND1), IN EUR M, RANKED BY Q2 2023 Q1 2023 SPEND vs. PY Q2 2023 SPEND vs. PY Cosmetics + Toiletr

  32. Slide 32: Digital advertising continues to grow strongly; TV resilient

    DIGITAL ADVERTISING CONTINUES TO GROW STRONGLY UNDERLINING OUR DIGITAL FIRST APPROACH WITH RESILIENT TV ADVERTISING AS CORE BUSINESS GERMAN NET AD MARKET – LONG-TERM DEVELOPMENT in EUR bn COMMENTS 2022 TV 2020-2021 War in COVID-19 Ukraine • TV ad market reached its peak in 2000 and even though it is

  33. Slide 33: TV Core advertising trend partly compensated by Digital & Smart growth

    TV CORE ADVERTISING TREND PARTLY COMPENSATED BY GROWTH IN DIGITAL & SMART ADVERTISING REVENUES ENTERTAINMENT TV CORE ENTERTAINMENT DIGITAL & SMART ADVERTISING REVENUES [IN EUR M] -4% ADVERTISING REVENUES [IN EUR M] +9% CAGR CAGR Digital & Smart Advertising Revenues (Rest of World) Digital & Smart Ad

  34. Slide 34: Leading player in the German audience market

    PROSIEBENSAT.1 IS LEADING PLAYER IN THE GERMAN AUDIENCE MARKET OUTPERFORMING ITS PEERS WITH STRONG LOCAL CONTENT PRIME TIME AUDIENCE SHARE, A 14 – 491) LOCAL HIGHLIGHTS 26.1 Lighthouse formats: New seasons of “Germany’s next 25.1% 25.4 topmodel” and “Joko & Klaas beat P7” reaching up to 20% market s

  35. Slide 35: Among leading players in the German market

    PROSIEBENSAT.1 IS AMONG LEADING PLAYER IN THE GERMAN MARKET Nielsen Gross advertising Audience Share revenue share, Q2 20231) A 14 – 49, Q2 20232) ProSiebenSat.1 Group: 35.6% ProSiebenSat.1 Group: 26.1% Other Sky Seven.One Discovery Media Other 3.6% 9.9% ARD/ZDF 7.0% 4.6% 21.9% 7.0% 3.5% 35.6% Visoo

  36. Slide 36: Extended distribution partnership with Vodafone

    EXTENDED DISTRIBUTION PARTNERSHIP WITH VODAFONE SECURING DISTRIBUTION REVENUE AND REACH WITH GERMANY’S LARGEST TV CABLE NETWORK DISTRIBUTION DEAL WITH Extended Distribution partnership with Vodafone No. 1 13m Vodafone TV TV cable operator cable households in Germany addressing Giga TV's cable, broad

  37. Slide 37: Bundesliga performance and monetization ecosystem

    STRONG BUNDESLIGA PERFORMANCE AND MONETIZATION ECOSYSTEM FREE TV PODCAST Opening game of first Weekly podcast with league with 32.0% Toni & Felix Kroos market share and produced by 10.4m viewers1) Starwatch SALES LIVE STREAMS 360° brand experience Live streams on ran.de, and attractive Joyn.de, SAT.

  38. Slide 38: Full ownership of Joyn at the center of digital presence

    WITH THE FULL OWNERSHIP OF JOYN, WE ARE PLACING JOYN AT THE CENTER OF OUR DIGITAL ENTERTAINMENT PRESENCE Transaction closed October 31, 2022 SHAREHOLDING STRUCTURE POST FULL TAKEOVER STRATEGIC RATIONALE CONTENT: ProSiebenSat.1 Media SE 1 Increase flexibility in content windowing and orchestration of

  39. Slide 39: Ongoing expansion of Joyn and integration at full speed

    ONGOING EXPANSION OF JOYN AND INTEGRATION AT FULL SPEED Doubling video viewtime of P7S1 highlight formats like “The Voice Kids” and “Stealing the Show” (up to +111% in Q2 2023 vs. PY) 3.9m Monthly Video 70 on-demand channels1) hit ~200m Users Q2 20233) minutes of video viewtime in Q2 2023 (+11% vs.

  40. Slide 40: Joyn AVoD streaming service positioned to benefit from digital video market

    OUR AVOD STREAMING SERVICE JOYN IS UNIQUELY POSITIONED TO BENEFIT FROM GROWING DIGITAL VIDEO MARKET • Unique positioning of Joyn with free & local content UNIQUE POSITIONING OF JOYN in fast-growing digital video ad market • In addition to content from ProSiebenSat.1 and other content partners, Joyn

  41. Slide 41: Market leader in native podcast advertising

    WE ARE MARKET LEADER IN NATIVE PODCAST ADVERTISING – AUDIO BUSINESS BECOMING ANOTHER GROWTH DRIVER FOR DIGITAL ADVERTISING REVENUES 474m Ad impressions in Q2 20231) (+96% vs. PY) 61% of 18–29-year-olds listen to podcasts2) +51% downloads3) >50 in Q2 2023 vs. PY exclusive marketable podcasts and in-h

  42. Slide 42: High reach premium inventories for every advertising use case

    HIGH REACH PREMIUM INVENTORIES FOR EVERY ADVERTISING USE CASE ADVANCED TV TV Total Video PTV ATV InStream Planning security, CFlight Easiest access to linear TV, Top media quality for 1:1 audience targeting for Premium video inventory for contacts w/ highest media planning security through USP maxim

  43. Slide 43: Our Advanced TV advertising universe

    OUR ADVANCED TV ADVERTISING UNIVERSE Advanced TV – Addressable TV Targeting 1:1 targeted TV audiences for ​ Campaign enhancement via ​ complementary campaigns. ​ TV- and digital data. ​ CONTENT Incremental net reach National & regional REACH DATA Max. audience potential, ​ Simple access to linear TV

  44. Slide 44: Complementary Advanced TV product portfolio

    OUR COMPLEMENTARY ADVANCED TV PRODUCT PORTFOLIO ENABLES A WIDE RANGE OF USE CASES – ALWAYS WITH PREMIUM TV QUALITY ADDRESSABLE TV TOTAL VIDEO PROGRAMMATIC TV based on CFlight The power hybrid of TV impact and Germany's first fully integrated Total Easiest linear TV access ever 1:1 targeting Video ad

  45. Slide 45: Addressable TV redefined across all screens

    ADDRESSABLE TV REDEFINED: TV CONTENT AND TV USER EXPERIENCE ACROSS ALL SCREENS ADDRESSABLE TV LIVE TV TV LIVESTREAM (TV CONTENT) VOD (TV SCREEN) Smart TV TV Receiver Set-Top-Box/ Gaming console Streaming PC/Laptop/Table/ (HbbTV enabled BluRay Player Box/Stick Smartphone Devices) 45

  46. Slide 46: Reported linear TV viewing decline incomplete picture

    REPORTED LINEAR TV VIEWING DECLINE INCOMPLETE PICTURE – TV CONTENT INCREASINGLY USED VIA OTT PLATFORMS, SUPPORTING JOYN ACQUISITION PRIMARY “SOURCE OF SUPPLY” OF VIDEO CONTENT Primary use = predominant share of use, in %/age TV OTT • While older target groups Total 52 8 40 primarily use linear TV, y

  47. Slide 47: Large addressable TV inventory

    LARGE ADDRESSABLE TV INVENTORY ADDRESSABLE TV: TV CONTENT & TV USER EXPERIENCE MEETS 1:1 ADDRESSABILITY ~12.3m Unique Devices (ATV SwitchIn1)) ~11m Unique Devices (ATV Spot2)) Live TV TV Livestream Connected TV VOD Data relates to unique devices in Germany and is derived from surveys by Seven.One Me

  48. Slide 48: Campaign Localizer takes geo targeting to the next level

    WITH THE CAMPAIGN LOCALIZER WE ARE TAKING GEO TARGETING TO THE NEXT LEVEL COLOGNE We take geo targeting to the next level: ONGOING Use the Campaign Localizer to create TV PROGRAM thousands of individualized campaign motifs (e.g. dealer address) at the push of a button and deliver them on a zip code

  49. Slide 49: Total Video based on CFlight

    TOTAL VIDEO BASED ON CFLIGHT 1st FULLY INTEGRATED TOTAL VIDEO ADVERTISING PRODUCT IN GERMANY ALL SCREENS OUR STRONG BRANDS LARGEST PREMIUM TV: 49 million viewers/month VIDEO REACH DIGITAL: 27 million viewers/month Source: TV: AGF Video Scope 1.4,, Ø-monthly net reach, Jun 22-May 23, TA 1-30; Seven.O

  50. Slide 50: Hello future with Programmatic TV

    HELLO FUTURE WITH PROGRAMMATIC TV BOOKING VIA DEMAND SIDE PLATFORM AND PLAYOUT VIA ADSERVER IN LINEAR TV SIMPLE AND EFFECTIVE All STRENGHTS OF TV accessible via DSP ACCESSING TOTAL To reach 42 million viewers/month TV-REACH Ad IMPACT HighER ADVERTISING IMPACT THAN VIA DIGITAL due to highest audio-vi

  51. Slide 51: Innovative technology behind Programmatic TV

    INNOVATIVE TECHNOLOGY BEHIND PROGRAMMATIC TV BOOKING PLATFORM/DSP TV ADSERVER AUDIENCE PREDICTION historical AGF TV data + measurement TV-BROADCAST All TV reception channels 51

  52. Slide 52: One year after launch of Programmatic TV

    ONE YEAR AFTER LAUNCH OF PROGRAMMATIC TV, INTEREST FROM ADVERTISERS AND AGENCIES FOR NEW LINEAR TV BOOKING ACCESS IS PICKING UP PROGRAMMATIC TV ACCESSING TOTAL TV REACH 42m net viewers per month1) Simple access to linear TV inventory FOR TV BEGINNERS & >50 campaigns since launch in Q4 2022 PROGRAMMA

  53. Slide 53: Advanced TV targeting

    ADVANCED TV TARGETING ATV INCREMENTAL & REMINDER Digital extension of linear TV campaigns to increase net reach and contact optimization CROSSDEVICE CrossDevice control of combined TV/digital campaigns (Incremental/Reminder) SPOTON: DATA Factual data targeting with over 150 personas or interest grou

  54. Slide 54: Most comprehensive CrossDevice solution in Germany

    MOST COMPREHENSIVE CROSSDEVICE SOLUTION IN GERMANY REACHING 43M HOUSEHOLDS ADVANTAGES • CrossDevice Matching of the devices at household level for addressing audiences using different devices • More control over net reach and contact dose • Incremental reach • Contact Boosting via Reminder • Frequen

  55. Slide 55: Our data advantage: central login service 7Pass

    OUR DATA ADVANTAGE: ESTABLISHED CENTRAL LOGIN SERVICE “7PASS” Popular Content as a driver for registration Broad roll-out in Seven.One Entertainment world High user acceptance as part of the netID 55

  56. Slide 56: Future-proof targeting setup through 1st party and contextual data

    FUTURE-PROOF TARGETING SETUP THROUGH COMBINATION OF 1ST PARTY DATA AND CONTEXTUAL DATA ACTIVATION MITIGATION OF THE COOKIE CALYPSE 2024 2022 2023 2024 Vision & Scope Setup & Integration Scaling & Improvement Future-proof 7Pass ID-Solutions/ Contextual Waterfall- NetID Targeting 100% coverage through

  57. Slide 57: Commerce & Ventures

    Commerce & Ventures

  58. Slide 58: Commerce & Ventures contributes to Entertainment with media usage and synergies

    COMMERCE & VENTURES CONTINUES TO CONTRIBUTE TO OUR ENTERTAINMENT BUSINESS WITH MEDIA USAGE AND ONGOING LEVERAGE OF FURTHER SYNERGIES (incl. NuCom C&V Vehicle Group) Investment • Standardized 360° media testing • Media-for-revenue and media-for- • Bigger minority and majority deals in the form of med

  59. Slide 59: Verivox benefits from market recovery

    VERIVOX BENEFITS FROM MARKET RECOVERY, RESULTING IN STRONG OPERATING PERFORMANCE with attractive pricing & Wholesale energy prices have decreased and stabilized since Q1 product offering 2023, resulting in positive saving potentials for gas and electricity customers This attractive new contract pric

  60. Slide 60: Dating & Video

    Dating & Video

  61. Slide 61: ParshipMeet Group: leading international player in dating and video

    PARSHIPMEET GROUP IS ONE OF THE LEADING INTERNATIONAL PLAYERS IN DATING AND VIDEO DATING Our brands cover a broad spectrum of the market, from • 20+ years of experience in building happy, long-term relationships social entertainment to serious matchmaking. With our • From making friends and falling

  62. Slide 62: Highly diversified business model and revenue streams

    HIGHLY DIVERSIFIED BUSINESS MODEL AND REVENUE STREAMS STANDING OUT IN THE MARKET SUBSCRIPTION VIRTUAL GOODS B2B LIVEBOX ADVERTISING Customers of our matchmaking services Our social dating and entertainment Live video streaming is a global To advertisers seeking data-driven and are looking for happy,

  63. Slide 63: Dating: apps addressing the global need for meaningful relationships

    DATING: OUR APPS ARE ADDRESSING THE GLOBAL NEED FOR MEANINGFUL RELATIONSHIPS ACROSS THE GLOBE Main Brand English-speaking countries Main Brand Europe Serious Dating Serious Dating US/CAN/UK/AUS DACH/NL/BE Niche Brand Young Brand Serious Dating Dating DACH DACH/FR/IT/ES 63

  64. Slide 64: eharmony largest brand in the Group's dating portfolio

    EHARMONY HAS SOLIDIFIED ITS POSITION AS THE LARGEST BRAND IN THE GROUP’S DATING PORTFOLIO EXTERNAL REVENUES EHARMONY in EUR m Q1 2019 Q4 2022 October 2018 2019 November 2019 FY 2019 FY 2020 2021 FY 2021 FY 2022 Acquisition of Brand re- Relaunch on Return to Continued eharmony Revenue growth eharmony

  65. Slide 65: Video: successful Livebox commercialization

    VIDEO: SUCCESSFUL LIVEBOX COMMERCIALIZATION TO SUPPORT FUTURE SEGMENT DEVELOPMENT VIDEO PLATFORM-AS-A-SERVICE “LIVEBOX” RAISES GROWING INTEREST Our Livebox platform benefits strongly from network effects, allowing 3rd parties fast scaling on a proven monetizable platform New live formats are develop

  66. Slide 66: Agenda

    AGENDA 01 02 03 04 WHO WE ARE STRATEGY FINANCIAL / OUTLOOK SEGMENT DEEP DIVES ProSiebenSat1 ‘el MediaSE C OS ESG O06 SHARE O7 APPENDIX 66

  67. Slide 67: Our approach to sustainability/ESG

    OUR APPROACH TO SUSTAINABILITY/ESG P7S1 defines sustainable 1 3 P7S1 has expanded the entrepreneurial activity sustainability organization as an integrated approach for improving in the last years by installing ESG its economic, environmental and social a Sustainability Committee and a performance G

  68. Slide 68: We love to sustain

    WE LOVE TO SUSTAIN OUR GOAL Our goal is to implement sustainability as an integral management concept in all areas of the P7S1 Group. Sustainable management as the basis for all our business decisions is to become a matter of course. We take our corporate and social responsibility very seriously. Th

  69. Slide 69: ESG targets integrated in Executive Board compensation

    ESG TARGETS FULLY INTEGRATED IN EXECUTIVE BOARD COMPENSATION STRUCTURE COMPENSATION STRUCTURE SPLIT SHORT-TERM INCENTIVE The Short-Term Incentive depends on the 20% business success of ProSiebenSat.1 Group 35 – 40% in the respective financial year. It is calculated based on the target achievements d

  70. Slide 70: Selected non-financial key figures

    SELECTED NON-FINANCIAL KEY FIGURES ENVIRONMENTAL SOCIAL 2022 2021 ∆ 2022 2021 ∆ Total energy consumption in GWh 33.26 33.43 -1% Ratio of women (employees) 50.1% 48.9% +1.2 pp share of renewable energy in GWhx) 21.99 Ratio of women (management) 35.8% 35.0% +0.8 pp share of non-renewable energy in GWh

  71. Slide 71: ESG ratings and rankings

    ESG RATINGS AND RANKINGS Climate Change Score: B Rating: AA Average peer performance: Industry-adjusted score: 8.4 B to B- Top 13% of Media/Entertainment Quality Score ESG risk rating: 11.2 Environment: 5 (Low risk) Social: 2 Industry (Media): 16/285 Governance: 1 Subindustry (Broadcasting): 2/63 Ra

  72. Slide 72: Strategic goals

    STRATEGIC GOALS SOCIETY • Focus increasingly on socio-politically relevant issues in terms of media and content (public value) and structural expansion of sustainable storytelling and influencer marketing DIVERSITY & INCLUSION • Further enhancing diversity management in the Group (esp. focusing on d

  73. Slide 73: Agenda

    AGENDA 01 WHO WE ARE 02 STRATEGY 03 FINANCIAL / OUTLOOK 04 SEGMENT DEEP DIVES ProSiebenSat1 ‘el MediaSE O05 06 07 ESG SHARE APPENDIX ves

  74. Slide 74: ProSiebenSat.1 share

    PROSIEBENSAT.1 SHARE SHAREHOLDER STRUCTURE IN % MFE- MEDIAFOREUROPE N.V. 26.58% Free Float 59.02% 11.60% PPF Group N.V 2.80% Treasury Shares ProSiebenSat.1 Media SE BASIC DATA SHARE CAPITAL EUR 233,000,000 STOCK EXCHANGES Frankfurt / Luxembourg ISIN DE000PSM7770 WKN PSM777 COMMON CODE 095725104 SEDO

  75. Slide 75: Covered by financial analysts

    PROSIEBENSAT.1 IS CURRENTLY ACTIVELY COVERED BY 15 FINANCIAL ANALYSTS ANALYST COVERAGE BANK ANALYST LATEST RECOMMENDATION Citigroup Tom Singlhurst Buy Oddo-BHF Securities Jérôme Bodin Buy UBS Richard Eary Buy Barclays Julien Roch Hold Deutsche Bank Nizla Naizer Hold DZ Bank Armin Kremser Hold Exane

  76. Slide 76: Appendix

    AGENDA ProSiebenSat ‘eH MediaSE C O7 APPENDIX 76

  77. Slide 77: Group P&L

    GROUP P&L [in EUR m] Q2 2023 Q2 20221) YoY H1 2023 H1 20221) YoY Revenues 868 1,043 -17% 1,683 1,983 -15% Adjusted EBITDA 79 155 -49% 133 267 -50% Reconciling items -73 -18 >+100% -88 -19 >+100% Thereof reorganization expenses -60 0 >+100% -69 -2 >+100% EBITDA 7 138 -95% 44 248 -82% Depreciation, am

  78. Slide 78: Group and segment revenue breakdown Q2

    GROUP AND SEGMENT REVENUE BREAKDOWN Entertainment Commerce & Ventures Dating & Video Total Group External revenues [in EUR m] Q2 2023 Q2 2022 Q2 2023 Q2 20221) Q2 2023 Q2 2022 Q2 2023 Q2 20221) Advertising revenues 484 535 21 43 505 578 DACH 421 462 21 43 442 505 Rest of the world 63 72 63 72 Distri

  79. Slide 79: Group and segment revenue breakdown H1

    GROUP AND SEGMENT REVENUE BREAKDOWN Entertainment Commerce & Ventures Dating & Video Total Group External revenues [in EUR m] H1 2023 H1 2022 H1 2023 H1 20221) H1 2023 H1 2022 H1 2023 H1 20221) Advertising revenues 916 1,018 49 79 964 1,097 DACH 796 889 49 79 845 968 Rest of the world 119 129 119 12

  80. Slide 80: Disclaimer

    DISCLAIMER This presentation contains “forward-looking statements” regarding ProSiebenSat.1 Media SE ("ProSiebenSat.1") or ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's or ProSiebenSat.1 Group's financial position, business strategy, plans and objecti

  81. Slide 81: Slide 81

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