Baozun, Inc. · NASDAQ:BZUN
Baozun — Q1 2020 Earnings Presentation
13 slides from Baozun's earnings presentation, Jun 2, 2020
Slide 1: Baozun 1Q 2020 Results
Baozun 1Q 2020 Results June 2, 2020
Slide 2: Disclaimer
Disclaimer This presentation does not constitute an offer to sell or issue or solicitation of an offer to buy or acquire securities of Baozun Inc. (the “Company”) in any jurisdiction or an inducement to enter into investment activity, nor may it or any part of it form the basis of or be relied on in
Slide 3: Turning COVID-19 Pandemic into Growth Opportunity
Turning COVID-19 Pandemic into Growth Opportunity Optimize category mix and attract new Generate high-quality leads and brand partners demand for brand partners • Balanced category mix to mitigate risks of • Expand consumer touchpoints with live changing consumer appetites and improve 01 02 streamin
Slide 4: 2020 1Q Financial Highlights
2020 1Q Financial Highlights GMV (1) Revenue RMB 9.2 bn RMB 1.5 bn +17.6% YoY +18.4% YoY Brand Partners (2) Non-GAAP Income from Operations (3) 239 RMB 36.8 mn Net add of 8 QoQ Margin 2.4 % (1) Gross merchandise volume, includes value added tax and excludes (i) shipping charges, (ii) surcharges and
Slide 5: Turbo-Charged GMV Growth Driven by Both New and Existing Brand Partners
Turbo-Charged GMV Growth Driven by Both New and Existing Brand Partners 239 Brand partners (1) Total GMV (2) RMB mn 44,410 239 231 200 185 29,426 152 133 40,561 113 19,112 26,524 11,265 16,492 9,210 7,831 6,735 8,731 4,472 7,122 8,427 2,263 2,534 2,620 2,902 3,849 709 783 (3) (3) (3) (3) (3) (3) (3)
Slide 6: Robust Revenue Growth with Balanced Business Model
Robust Revenue Growth with Balanced Business Model Total net revenue Gross profit (1) RMB mn RMB mn 7,278 62.3% 61.9% 61.3% 60.5% 63.0% 53.8% 5,393 4,504 53.0% 3,856 43.3% 4,149 43.0% 3,358 2,876 33.2% 3,390 33.0% 1,891 2,598 2,231 1,214 23.0% 658 1,468 3,422 1,524 1,287 863 934 13.0% 2,258 2,517 82
Slide 7: Optimized Cost Structure and Investment in Technology Aiming for Long-Term Growth
Optimized Cost Structure and Investment in Technology Aiming for Long-Term Growth Operating expenses breakdown (as % of total GMV) Technology and content expenses RMB mn 12.8% 12.2% 1.1% 0.8% 0.9% 0.8% 10.4% 10.3% 393 10.0% 0.6% 0.5% 9.4% 9.3% 0.5% 0.7% 0.9% 0.5% 0.6% 1.0% 0.9% 1.1% 6.0% 5.8% 269 4.
Slide 8: Healthy and Sustainable Profitability
Healthy and Sustainable Profitability Non-GAAP income from operations (1) Non-GAAP net income (2) RMB mn RMB mn 7.6% 8.0% 10.0% 6.3% 5.0% 10.0% 3.7% 6.5% 6.4% 2.4% 4.9% 1.3% 3.5% 4.1% 1.8% 1.7% 0.0% 0.0% 460 433 -10.0% 358 -10.0% 347 315 -20.0% 268 -20.0% -30.0% -30.0% 124 120 -40.0% 65 48 53 37 -40
Slide 9: Healthy and Sustainable Profitability (Cont’d)
Healthy and Sustainable Profitability (Cont’d) Non-GAAP net income Basic and Diluted non-GAAP net income attributable to Ordinary Shareholders of Baozun (1) attributable to Ordinary Shareholders of Baozun Inc. per ADS (2) RMB mn RMB 7 6.4% 6.4% 4.9% 4.1% 6.11 6.16 3.6% 5.99 0.9% 1.7% 6 5.79 357 4.95
Slide 10: Appendix – Consolidated Statements of Income
Appendix – Consolidated Statements of Income For the year ended December 31, For the three months ended March 31, in RMB '000 2017 2018 2019 2019 2020 Product sales 2,257,632 2,516,862 3,422,151 617,585 701,132 Services 1,891,176 2,876,175 3,856,041 669,176 822,508 Total net revenues 4,148,808 5,393
Slide 11: Appendix – Selected Consolidated Balance Sheet and Consolidated Cash Flow Statement
Appendix – Selected Consolidated Balance Sheet and Consolidated Cash Flow Statement Selected Consolidated Balance Sheet Data As of December 31, As of March 31, in RMB '000 2017 2018 2019 2020 ASSETS Cash and cash equivalents 244,809 457,340 1,144,451 947,600 Restricted cash 48,848 125,515 382,359 31
Slide 12: Appendix – Reconciliations of GAAP and non-GAAP Financial Measures
Appendix – Reconciliations of GAAP and non-GAAP Financial Measures For the three For the Year ended December 31, months ended March 31, In RMB ’000 2015 2016 2017 2018 2019 2019 2020 Income from operations 8,451 90,066 256,332 355,773 383,653 45,840 12,799 Add: Share-based compensation expenses 25,1
Slide 13: Thank You!
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