Xcel Energy Inc. · NASDAQ:XEL
Xcel Energy — Investor Presentation (May 2021)
7 slides from Xcel Energy's investor presentation, May 12, 2021
Slide 1: AC Rewards Evaluation
AC Rewards Evaluation AC Rewards Roundtable Presentation May 12, 2021
Slide 2: Table of Contents
1 Key Findings Presentation Table of Contents 01 Evaluation Overview Slide 2 Key Findings and 02 Considerations Slide 3-6 ©2021 Guidehouse Inc. All Rights Reserved 1
Slide 3: Evaluation Overview
Evaluation Overview Staff Interviews Post-Event & Post-Enrollment Focus Groups Peer Benchmarking Workshop Post-Season Surveys Survey & Analysis › Conducted 13 in- › Investigated › Assessed › Conducted 4 › Conducted 8 › Facilitated a depth staff satisfaction, customer online focus interviews with wor
Slide 4: AC Rewards Key Findings & Considerations
AC Rewards Key Findings & Considerations ©2021 Guidehouse Inc. All Rights Reserved 3
Slide 5: Key Themes and Opportunities for Program Improvement
Key Themes and Opportunities for Program Improvement Enact strategic Address the needs of Leverage EE channels adjustments to different customer types 1 in marketing and outreach efforts 2 for AC Rewards recruitment 3 maximize program impact and participant satisfaction ©2021 Guidehouse Inc. All Rig
Slide 6: Key Considerations
Key Considerations Marketing and Recruitment Considerations Topic Considerations Continue to send its own program marketing emails, in addition to leveraging thermostat vendors for marketing. Adjust messaging away from emphasizing energy savings and focus on customer bill credits in addition to the
Slide 7: Key Considerations (cont.)
Key Considerations (cont.) Enrollment, Event Awareness and Experience Considerations Topic Findings Distribute an automatic confirmation email to customers once they have successfully enrolled in the program. This helps build a Enrollment stronger relationship and rapport with the customers and leav