Alma Media Oyj · OMXHEX:ALMA
Alma Media Oyj — Non-Deal Roadshow (August 2009)
21 slides from Alma Media Oyj's roadshow presentation, August 2009
Slide 1: Alma Media – Renewing print and online media
Alma Media – Renewing print and online media Roadshow appendix material August-September 2009 1
Slide 2: Newspapers and online media in Finland
Newspapers and online media in Finland + online services complementing the printed papers 8/26/2009 2
Slide 3: International marketplaces
International marketplaces Finland Other countries Home trading: Home trading: Recruiting: Heavy machinery: Car trading: Heavy machinery: Consumer classifieds: Mascus licence offices. 8/26/2009 3
Slide 4: Net Sales 2008, MEUR
Net Sales 2008, MEUR Alma Media total Newspapers Kauppalehti-Group Marketplaces 341.2 MEUR 236.7 MEUR 73.5 MEUR 34.3 MEUR Aamulehti 37.2% (88m€) Etuovi.com 45.8% (16m€) Newspapers 68.1% (232m€) Kauppalehti 61.5% (46m€) monster 22.1% (8m€) KL-Group 21.5% (73m€) Iltalehti 25.0% (59m€) Lehdentekijät 18
Slide 5: Sales and expenses break down Q2 2009, MEUR
Sales and expenses break down Q2 2009, MEUR Sales Advertising sales (47,0%) Sensitivity analysis Circulation sales (41,5%) 79,3 Factor Change Impact Other sales (11,5%) (Full year impact) (%-point) on EBIT, MEUR Media advertising +1 1,4 Expenses Wages and salaries +1 -1,1 Content (31,1%) Distributio
Slide 6: Sales and expenses break down Q2 2009, MEUR
Sales and expenses break down Q2 2009, MEUR Sales Advertising sales (47,0%) Sensitivity analysis Circulation sales (41,5%) 79,3 Factor Change Impact Other sales (11,5%) (Full year impact) (%-point) on EBIT, MEUR Media advertising +1 1,4 Expenses Wages and salaries +1 -1,1 Materials (6,7%) Distributi
Slide 7: Shareholding
% of Shareholding Largest registered shareholders July 31, 2009 shares / votes • On March 31, 2009 shareholder Oy Herttaässä 1. Skandinaviska Enskilda Banken 16.0 Ab flagged that it has not converted its forward contracts into shares of Alma Media 2. Oy Herttaässä Ab 11.4 – Shares under contract (16
Slide 8: Company statements
Company statements • To promote individual freedom Mission and wellbeing z Freedom and pluralism of Values journalism z Team play z The winning team in newspaper Vision and online media • Chaining operations Strategy • Constant improvement and renewal • Internationalisation • Mergers & Acquisitions
Slide 9: Implementing the strategy
Implementing the strategy Constant renewal Chaining Product development Content sharing Picture size Online development Cross-promotion 63 x 132mm 100dpi Internationalisation M&A Classified as spearhead Classified in CE Europe City24 & Mascus Finnish consolidation 8/26/2009 9
Slide 10: Hybrid media - what’s that?
Hybrid media - what’s that? 10
Slide 11: Online development areas
Online development areas ONLINE MEDIA SEARCH SERVICES News, editorial content Search and use of information - Develop print+online hybrid - Partnership strategy - Create or acquire new - Company search Picture size thematic services 63 x 132mm 100dpi USER MEDIA INFORMATION SERVICES Reader and user c
Slide 12: Hybrid media – the key features
Hybrid media – the key features Combination of a printed newspaper and an online media Differentiation of contents is crucial – a printed newspaper and an online service are different in nature E.g. Iltalehti develops its printed version towards a daily magazine, while its online service focuses on
Slide 13: Case: Iltalehti, a pioneer in hybrid media
Case: Iltalehti, a pioneer in hybrid media The market for afternoon papers is in a downward trend Circulation of the printed paper decreases by 5 to 6% annually Simultaneously, online services have strengthened significantly The trend is driven by the swift and strong change in media consumption - n
Slide 14: Acquisitions and divestments since 2005
Acquisitions and divestments since 2005 Kauppalehti 121 Vuodatus.net Kokkolan Sanomat Janakkalan Motors24.ee Objektvision.se Telkku.com Sanomat Bovision.se Tampereen City24.ee ePortti City24.pl Ykkösjakelu (40 %) Rannikkoseutu SBV Acquisitions 2005 2006 2007 2008 2009 Divestments Motors24.ee Broadca
Slide 15: The Finnish media market H1 2009
The Finnish media market H1 2009 15
Slide 16: Print circulation and online media trends 2009
Print circulation and online media trends 2009 Business daily Regional and Afternoon local newspapers tabloids Volume of print copies Number of online visitors 8/26/2009 16
Slide 17: Advertisers overreact to economic cycles
Advertisers overreact to economic cycles 15 % 10 % 5% 0% 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 19 19 19 19 19 19 19 19 19 19 20 20 20 20 20 20 20 20 20 20 20 20 -5 % -10 % -15 % GDP Advertising, total Advertising, newspapers Sources: Statistics Finland, Advisory Board of
Slide 18: Advertising sales change P11/2008 - P6/2009
Advertising sales change P11/2008 - P6/2009 Total markets, Finland 20 % 15 % 10 % 5% 0% -5 % -10 % -15 % -20 % -25 % -30 % P11 08 P12 08 P1 09 P2 09 P3 09 P4 09 P5 09 P6 09 Advertising sales total, chg % Newspaper advertising, chg % Internet advertising, chg % 26/08/2009 18 * Source: TNS Media Intel
Slide 19: Advertising sales, total
Advertising sales, total YTD change from previous year, % 10 % 5% 0% -5 % -10 % -15 % -20 % -25 % Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2008 2009 26/08/2009 19 * Source: TNS Media Intelligence
Slide 20: Advertising sales, newspapers
Advertising sales, newspapers YTD change from previous year, % 10 % 5% 0% -5 % -10 % -15 % -20 % -25 % -30 % Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2008 2009 26/08/2009 20 * Source: TNS Media Intelligence
Slide 21: Advertising sales, internet
Advertising sales, internet YTD change from previous year, % 35 % 30 % 25 % 20 % 15 % 10 % 5% 0% -5 % -10 % -15 % Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2008 2009 26/08/2009 21 * Source: TNS Media Intelligence