Marks and Spencer Group plc · LSE:MKS
Marks and Spencer — Investor Presentation (September 2023)
15 slides from Marks and Spencer's investor presentation, September 2023
Slide 1: Birth of a Brand: Graphic Design
Birth of a Brand Graphic Design
Slide 2: Birth of a Brand
Birth of a Brand The story of M&S began in 1884 with a market stall in Leeds, since then this world-famous brand has evolved to meet the needs of customers for over 135 years. The M&S Archive collection of advertising and packaging design is a rich resource. Using primary sources from the archive co
Slide 3: Resource Overview
Resource Overview Page Activity Content Resources 3 Starter What is a brand? What visual design Slides 2-3 elements make up a brand? • Activity ideas 4 The M&S What does M&S branding convey at different Slides 4-6, Logos and Brand periods? Branding image pack, M&S.com website • Activity ideas 6 Food
Slide 4: Starter
Slides 2-3 Starter To get started, consider these questions. Turn over for some answers or places to look for more information. Q: What is a brand? Q: What visual design elements make up a brand? Q: How do those elements convey messages about the brand to customers? 3
Slide 5: Starter
Slides 2-3 Starter Q: What is a brand? It’s actually quite difficult to define what a brand is! At one level, a brand is a logo or design, however how we feel and think about brands goes beyond this to include emotional responses. What is your definition of a ‘brand’? You can find a variety of defin
Slide 6: The M&S Brand
Slides 4-6 The M&S Brand M&S is one of the best-known brands in the UK. Our branding has changed over time, evolving to meet the needs of the business and our customers. We’ve had sub-brands within M&S since the 1920s when Marspen was introduced on homeware and books. The St Michael brand was create
Slide 7: Food Packaging and Advertising
Slides 7-10 Food Packaging and Advertising We’ve sold food from the earliest days of M&S in the form of packaged dry goods like flour and sugar. In the 1930s food departments were introduced in all stores, selling a wide range of products. By 1958 all our food products carried the St Michael brand,
Slide 8: Food Packaging and Advertising
Slides 7-10 Food Packaging and Advertising We’ve sold food from the earliest days of M&S in the form of packaged dry goods like flour and sugar. In the 1930s food departments were introduced in all stores, selling a wide range of products. By 1958 all our food products carried the St Michael brand,
Slide 9: Food Packaging and Advertising
Slides 11-14 Food Packaging and Advertising Q: 1980s – What graphic design techniques can you identify? Q: 2000s – Why was the ‘This is not just food… This is M&S Food’ TV campaign so successful? • This was a totally new way of advertising food. The close-up and slow-motion shots of the products, th
Slide 10: Food Packaging and Advertising
Slides 15-17 Food Packaging and Advertising Activity ideas • Using slide 15, can you find these design elements in the Food Packaging and Advertising image pack? Make a note of any other details you notice. • Use the images on slides 16 and 17. Draw in the missing elements or invent new elements to
Slide 11: Case Study 1: 2009
Case Study 1: 2009 Celebrating 125 Years, Quality Worth Every Penny You will need: Case Study 1 image pack, Logos and Branding image pack In 2009 we celebrated our 125th anniversary. The Celebrating 125 Years campaign ran across clothing, home and food departments with a new graphic identity, new pr
Slide 12: Case Study 2: 2022
Case Study 2: 2022 Archive-inspired design with early 20th Century photographs You will need: Case Study 2 image pack, Logos and Branding image pack For our Christmas 2022 food gift range M&S packaging designers looked to the Archive’s collection of store photographs for inspiration. Q: What techniq
Slide 13: Plenary: Evaluate
Plenary: Evaluate Self Evaluation Evaluate your own work by thinking about • What went well? • What would improve your work further? • What I really like about this work is… • This piece would be even better if… • Something that really stands out is… • This piece shows... really well • Something tha
Slide 14: Useful information
Useful information M&S Archive Home Educators https://archive.marksandspencer.com/learning/home- educators M&S Timelines and online exhibitions https://archive.marksandspencer.com/discover M&S Archive with My Learning https://mylearning.org/collections/the-mands-company- archive Contact us archive@m
Slide 15: Resource Evaluation Form
Resource Evaluation Form We hope you’ve enjoyed using this resource. To make sure that we’re providing the best resources that we can, we’d be grateful if you could answer the following questions and let us know how we’re doing. Date you used the resource: How did you find out about the resource? Ho
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