rVue — Investor Presentation (September 2011)
25 slides from rVue's investor presentation, Sep 13, 2011
Slide 1: Get Digitally Connected
Get Digitally Connected Confidential - Not For Distribution 09-13-11
Slide 2: Forward Looking Statements
rye Forward Looking Statements This presentation contains “forward looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The statements contained in this presentation that are not purely historical are forward-looking statements
Slide 3: rVue Overview
fre rVue Overview Company: rVue Holdings, Inc. Founded: 2008 Headquarters: Fort Lauderdale, FL Symbol (OTCBB): RVUE Market Cap: $11.5 million Business Overview: Adigital advertising technology company which provides a digital distribution platform to the Digital Out-of-Home (DOOH) industry. Our tech
Slide 4: The Industry...
The Industry... Confidential - Not For Distribution 09-13-11
Slide 5: The Digital Distribution Platform that Connects Advertisers to DOOH Media
fre The Digital Distribution Platform that Connects Advertisers to DOOH Media Confidential - Not For Distribution 09-13-11
Slide 6: Digital Out-of-Home
Digital Out-of-Home jome (DOOH) is currently the third fastest growing advertising medium in the world Description: -Dynamic media distributed across placed-based networks -Target venues: cafes, bars, restaurants, health clubs, malls, healthcare, colleges, arenas and public spaces -Delivery methods:
Slide 7: rVue Growth Drivers
fre rVue Growth Drivers = Trending Up: _The growing trends towards targeting specific consumer demographics, which makes DOOH one of the fastest growing mediums across North American and Europe = Pioneering: Ability to make the fragmented but highly desirable DOOH market accessible to advertisers =
Slide 8: Digital Out-of-Home Industry Perception
Digital Out-of-Home Industry Perception Six Facts About Out-Of-Home Five Things Out-Of-Home Digital Digital Advertising Networks Ad Networks can do that other Media Channels Cannot 1. They are big. 1. Better proximity to the purchase 2. They are here to stay. decision 3. Customers like them. 2. Meas
Slide 9: DOOH Industry Highlights
[re DOOH Industry Highlights Growing industry driven by early adopters: CBS Outdoor, Gas Station TV, Walmart Smart Network Represents the fastest growing slice of the marketing Why 2011 will be digital out-of- and communications pie home's tipping point 2011E Growth rate =>DOOH:+20% vs. Internet:+13
Slide 10: Industry Adoption
fre Industry Adoption The Lifecycle of Marketing and Communications Channels (2011E Ad Spending Growth Rates) Digital Internet Outdoor Yaa Outstsiome 439% 60% 66% a ae, NeWaDEDET 29% Return rita | row | __tarven | | Retire Time Source: Zenith & Magna Global Early Adopters: LAMAR K captivate al. CBS
Slide 11: Digital Out-of-Home Place-Based Media (DPBM)
fre Digital Out-of-Home Place-Based Media (DPBM) OOH size: Expected to reach $38.6B by 2016 share of Global Out-of-Home (OOH) Advertising 2011 DOOH size: Expected to reach $5.2B by 2016 Cinema 11% DOOH Growth: 2011 — 2016 CAGR: 15.2% OOH 10% # of Screens: +5M globally i other 08 1.7M in U.S 70% Tota
Slide 12: Advertising Leaders Leveraging DPBM
fre Advertising Leaders Leveraging DPBM - ale C48 fohmenafohnven ED) | a | PG can 7 Cxtila pay ExxonMobil D> OE HBO dhinom ‘A Famity COMPANY TARGET ‘Source: Digital Place-Based Advertising Association Confidential - Not For Distribution 09-13-11
Slide 13: Solving Industry Challenges
fre Solving Industry Challenges rVue solves several barriers for growth: DOOH is being used sporadically in marketing campaigns due to the difficulty in buying. Solution: rVue is the only Online DSP for DOOH and eliminates the need for RFP’s Lack of scalability (few of the DOOH network operators can
Slide 14: The Company...
The Company... Confidential - Not For Distribution 09-13-11
Slide 15: Leadership — Key Executives
rye Leadership — Key Executives Jason Kates — Chief Executive Officer Founder and CEO of rVue, Inc., Kates has been paving new ground in the DOOH industry for over 16 years. As the visionary behind rVue, Kates drives the company’s mission to accelerate adoption by raising the standards of DOOH media
Slide 16: rVue Ecosystem
[re rVue Ecosystem Advertisers Ad Agencies aS —____ rVue DSP Media Planning re Trading Desk rVue Direct Analytics & API Production & Trafficking PYRE oe Cloud Accounting & Billing | Ad Networks and EET 3 os Confidential - Not For Distribution 09-13-11
Slide 17: Breadth of Addressable Market
rye Breadth of Addressable Market rVue Current Coverage: ww — = More than 38 venue types — — = Number of Screens: > 664,000 | aS = Number of Digital Networks: > 150 | 7 oe * Daily impressions: > 224M oom} — 600,000 160,000,000 200 120,000,000 400,000 a 80,000,000 — | 200,000 100) 40,000,000 0 4 a NE
Slide 18: Demand Side Platform (DSP)
fre Demand Side Platform (DSP) = True DSP for Digital Out-of-Home advertising - Inspired by Google and the effect of organizing the data - Enables automated, real-time decision making and personalization - Enables buyers to efficiently plan, buy, analyze their DOOH campaigns « Ability to target spec
Slide 19: Key Characteristics of the rVue Demand Side Platform (DSP)
rye Key Characteristics of the rvue Demand Side Platform (DSP) The rVue DSP is the leading buying platform for DOOH which creates more profit for both buyers and sellers Trading Desk utilizes historical data, network scoring and trend data to create the beneficial financial model for each side of th
Slide 20: The Components of rVue
rye The Components of rVue Research/Strategize/Search Many different approaches with the DSP to find targeted consumers. Accounting & Billing rWue's proprietary connection to the Donovan Data System enables streamlined accounting and eliminates duplication for Media Planners. a A Sriiininesortale Me
Slide 21: Revenue Drivers
rye Revenue Drivers rVue Trading Desk -rVue Trading Desk: The mission of the rVue Trading Desk is to empower advertising agencies, brand marketers and networks by delivering an end-to-end solution-focused technology. rVue is now fully integrated with Donovan Data Systems (DDS) which gives hundreds o
Slide 22: rVue Income Statement
rye rVue Income Statement FY 2010 Revenue: rVue Fees 3,275 rue License Fees 114,077 Vue Trading Desk Revenue = rue Direct = Network Management 507,130 Total Revenue $S__624,482[ $ IGross Profit (excl. stock option exp.) 472,985 Gross Profit (GAAP) 470,963 JAdjusted EBITDA (excl. stock option exp.) (
Slide 23: rVue Balance Sheet
—__ rye rVue Balance Sheet [Current Assets Cash And Cash Equival Accounts Receivable Prepaid Expenses Total Current Assets Software Development Co: Deposits Total Assets Current Liabilities Accounts Payable Accrued Expenses Deferred Revenue Total Current Liabiliti IStockholders' Equity Common Stock
Slide 24: rVue Opportunity
fre rVue Opportunity Reasons to get excited: Experienced management team who has a clear understanding of the dynamics (macro & micro) within the DOOH marketplace A pure player in a growing and emerging industry Solid and highly leverageable Business Model: Revenue sources are clearly defined Potent
Slide 25: Contact Us
fre Contact Us aa @ | P\pe.com a sO Jason Kates, CEO [email protected] 954.525.6464 x 201 David Loppert, CFO [email protected] 954.356.5441 Dawn Rahicki, CMO [email protected] 954.356.5442 Confidential - Not For Distribution 09-13-11
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