Comscore, Inc. · NASDAQ:SCOR

Comscore — Technical Presentation (July 2012)

12 slides from Comscore's technical presentation, July 2012

  1. Slide 1: Webinar E-commerce

    Webinar E-commerce Direct insights into the performance of your online business Menno Hagen – Business Consultant July 2012

  2. Slide 2: Today's programme

    Today’s programme  E-commerce report items  Live segmentation filters  E-commerce and campaigns  Practical applications  Live demonstration © comScore, Inc. Proprietary. 2

  3. Slide 3: Your needs

    Your needs  Look at the trends in your sales channels  See which marketing campaigns lead to the best results  Monitor the performance of your online business © comScore, Inc. Proprietary. 3

  4. Slide 4: Insight into the most important trends

    Insight into the most important trends  Orders – Order Overview – Browse to buy ratio – Number of orders – Orders per customer – Orders per hour – Orders per product per specified entry page – Total order value – Average value per order – Average order value per browser – Order value from new versu

  5. Slide 5: View the popularity of products and brands

    View the popularity of products and brands  Get direct access to information about your most popular brands, number of orders and order value. Brand and marketing managers can monitor the sales and efficiency of their marketing efforts. © comScore, Inc. Proprietary. 5

  6. Slide 6: View the popularity of products and brands

    View the popularity of products and brands  Products – Most ordered products – Order value per product  Product groups – Ordered products per specified product group – Order value per product per specified product group  Brands – Most ordered brands – Ordered products per specified brand  Shops

  7. Slide 7: Segmentation for detailed analysis

    Segmentation for detailed analysis © comScore, Inc. Proprietary. 7

  8. Slide 8: Segmentation period

    Segmentation period  Use a segmentation period that falls before the reporting period and see if browsers that made a purchase in May have also made a purchase in June. © comScore, Inc. Proprietary. 8

  9. Slide 9: E-commerce and campaigns

    E-commerce and campaigns  Determine which campaigns drive the highest number of orders and highest margin per order  Segment by search engine or keyword to understand which search behavior generates the most revenue for your site  Use Campaign Attribution models to refine your insights – Scale ra

  10. Slide 10: Live demonstration

    Live demonstration E-commerce © comScore, Inc. Proprietary. 10

  11. Slide 11: Rounding up

    Rounding up  Look at the trends in your sales channel  See which marketing campaigns lead to the best results  Monitor the performance of your online business  Understand the impact of any changes you make © comScore, Inc. Proprietary. 11

  12. Slide 12: Webinar E-commerce

    Webinar E-commerce Direct insights into the performance of your online business Menno Hagen – Business Consultant July 2012

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