Cherry Se · XETR:C3RY
Cherry — German Corporate Conference 2024
18 slides from Cherry's conference presentation, Sep 23, 2024
Slide 1: Cherry SE Investor Presentation, German Corporate Conference
Slide 2: Legal Disclaimer
LEGAL DISCLAIMER This presentation contains forward-looking statements. These statements are based on the current views, expectations and assumptions of the management of Cherry SE and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ
Slide 3: Our Markets
Slide 4: Company Overview: Segments & Products
CHERRY® COMPANY OVERVIEW ENTER EXCELLENCE SEGMENTS & PRODUCTS Gaming & Office Peripherals Components
Slide 5: Company Overview: Digital Health & Solutions
CHERRY COMPANY OVERVIEW ENTER EXCELLENCE SEGMENTS & PRODUCTS Digital Health & Solutions
Slide 6: Our Global Development & Production
CHERRY® ENTER EXCELLENCE COMPANY OVERVIEW OUR GLOBAL DEVELOPMENT & PRODUCTION Cherry Europe / Germany Auerbach Innovation for MX and ULP product lines as well as development and production of MX2 and ULP switches Cherry SE Cherry Embedded Solutions / Austria Vienna Development / manufacturing of Sys
Slide 7: Two-Member Executive Board
CHERRY® COMPANY OVERVIEW ENTER EXCELLENCE TWO-MEMBER EXECUTIV Oliver Kaltner, CEO Experienced CEO with proven track record in IT, digital, consumer electronics and branded companies, both in large corporations and SMID as well as start-ups. Dr. Udo Streller, COO More than 20 years of management expe
Slide 8: Q2/H1 2024 Highlights
CHERRY® Q2/H1 2024 HIGHLIGHTS ENTER EXCELLENCE H1 PERFORMANCE UNDERPINS REVITALIZATION rcs FINANCING HEALTHY ALIGNMENT OF SECURED INVENTORY SALES AND LEVELS CONTROLLING A A EARLIERSTART — DH&S “MARGIN OVER OF CHINESE PLATFORM VOLUME” LED TO LEL ASSEMBLY OWNERSHIP SEQUENTIAL INCREASE IN PROFITABILITY
Slide 9: H1 Financial Performance
• 65.9 9.4 61.3 61.6 • 14.3% • Q1 4.4 Q1 33.0 28.7 30.3 • 3.2 • 1.7 2.4 • Q2 5.0 0.9 Q2 32.9 32.6 31.3 2.8 4.0% 5.2% 1.6 -1.3 H1 2022 H1 2023 H1 2024 H1 2022 H1 2023 H1 2024 • like-for-like, i.e. without Q2 2023 revaluation effect of EUR 2.8m, when inflation led to higher valuation of inventory / fi
Slide 10: Components: Divisional and Restructuring Update
CHERRY® ENTER EXCELLENCE COMPONENTS - SET DIVISIONAL AND RESTRUCTURING UPDATE FOR RECOVERY -———— Back to competitive pricing a Fr ti“‘CO;C;C( Customers’ new products: °MX Multipoint KB + Fightstick MX Multipoint To UN Computex - new switches: *Inductive MX Multipoint *MX Silent Clear *MX Low Profile
Slide 11: Keyboard Market Data (GfK)
5% 31% 47% 17% * Source: GfK, Keying Devices Computer Keyboard No Gaming, EU3 Panelmarket = DE + FR + GB, Q1 2024 Sales Value %; Single Cordless Single Corded Desktop Cordless Desktop Corded
Slide 12: DH&S at Core of Our Transformation
CHERRY® ENTER EXCELLENCE DH&S AT CORE OF OUR TRANSFOR- MATION 10 A DIGITAL ECO SYSTEM | : i Benefit from progressing digitisation in healthcare a FGF ti“‘“‘_OSOCO(N Building up new asset-light revenue streams DIVISIONAL AND RESTRUCTURING UPDATE EF t—“=iCO™SCSN >75% market share in new terminal sales
Slide 13: Outlook: Challenges
CHERRY® ENTER EXCELLENCE CHALLENGES *Ik"* Deteriorating Macro Environment OUTLOOK German Consumer sentiment suffered severe setback in August: Rising incomes and decreasing inflation led to increased savings as a result of high uncertainty* + Eurozone August business sentiment lowest in 2024** Low P
Slide 14: Outlook: Opportunities
CHERRY® ENTER EXCELLENCE OUTLOOK OPPORTUNITIES Market potential of new switches Additional demand from completely new devices Full cost synergies from Chinese assembly Additional OEM signings in H2 2024 Focus on core markets and minimize product variations Emphasize wireless Increase D2C Boost opera
Slide 15: DH&S Deep Dive: New SW/Cloud Offerings
CHERRY® OUTLOOK 15 ENTER EXCELLENCE DH&S DEEP DIVE: NEW SW/CLOUD OFFERINGS TMS SMARTLINK TI-M Terminal Management System for Virtualized patient authentication Messenger: certification and launch remote device management service: imminent product approval planned for Q4
Slide 16: Q3 2024 Forecast
+28% + 9.9ppt. 35M 5.5%* 27M Q3 2023 Q3 2024 -4.6% Q3 2023 Q3 2024 * Mid point of forecast range
Slide 17: FY2024 Forecast
+15% + 5.9ppt. 145M* 127M 7.5%* 1.6% 2023 2024 2023 2024 * Mid point of forecast range
Slide 18: IR Contact