Tilray Brands, Inc. · NASDAQ:TLRY
Tilray Brands — Investor Presentation (August 2023)
24 slides from Tilray Brands's investor presentation, August 2023
Slide 1: Fueling Tilray's Future in the U.S. Craft Beer Industry
I N V E S TO R P R E S E N TATI O N FUELING TILRAY'S FUTURE IN THE U.S. CRAFT BEER INDUSTRY AUGUST 2023
Slide 2: Forward Looking Statements & Disclaimer
Forward Looking Statements & Disclaimer Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian securities laws and within the meaning of Section 27A of the Sec
Slide 3: Table of Contents
TABLE OF CONTENTS I Tilray Brands Diversified Global Portfolio 4 II Strategy 8 III Big Bets 11 IV Future State 15 V Iconic Craft Beer & Beverage Brands 20 2023 © TILRAY BRANDS 3
Slide 4: Diversified Global Portfolio
I N V E S TO R P R E S E N TATI O N DIVERSIFIED GLOBAL PORTFOLIO
Slide 5: Tilray Brands Diversified Global Portfolio
Tilray Brands Diversified Global Portfolio Building a Multi-Billion Dollar Global Consumer Packaged Goods Company with a Portfolio of Best-in-Class Brands MEDICAL ADULT-USE BEVERAGE WELLNESS CANNABIS CANNABIS ALCOHOL DISTRIBUTION 2023 © TILRAY BRANDS 5
Slide 6: 2023 © TILRAY BRANDS
2023 © TILRAY BRANDS
Slide 7: Strategy
I N V E S TO R P R E S E N TATI O N STRATEGY
Slide 8: Executive Summary - Strategic Rationale
Executive Summary - Strategic Rationale Establishes a National Expands Distribution Modern Facility EBITDA Leader in Craft Brewing Nationally and Operations and Synergies • Iconic brand portfolio with • Long-term distribution • Four production facilities, which • Synergies being identified to growth
Slide 9: Mission: Top 10 U.S. Brewer (+$100B Category)
Mission: Top 10 U.S. Brewer (+$100B Category) 6 REASONS THIS IS GAME-CHANGING FOR TILRAY BRANDS 1 2 3 4 5 6 TALENT & SCALE INNOVATION SYNERGIES CONSUMER EXPERIENCES TECHNOLOGY • Scale Wins in Beer • Speed, Cost and • SG&A • Upgrade Talent • Brands • Leverage Taprooms and Beverage Time critical to in
Slide 10: Big Bets
I N V E S TO R P R E S E N TATI O N BIG BETS
Slide 11: Big Bets: Driven by Consumer and Data Insights
Big Bets: Driven by Consumer and Data Insights I N N O V AT I O N TA P R O O M TRIAL & O P E R AT I O N A L A C T I V AT I O N SAMPLING EFFICIENCES High ABV, RTDs, Flavor Better leverage taprooms and Through targeted Reduce back-of-house challenges Forward, Spirits, Alternate venue outposts to drive
Slide 12: Tilray's Current U.S. Craft Beer Leadership Position #9
Tilray’s Current U.S. Craft Beer Leadership Position #9 2 TOP 50 CRAFT BREWING COMPANIES Rank Company City State 2022 9 TOP 50 OVERALL BREWING COMPANIES Rank Company City State 18 2023 © TILRAY BRANDS 2: 2022 Brewers Association Report. 12
Slide 13: Tilray Beer Geographical Presence
Tilray Beer Geographical Presence #1 CRAFT SUPPLIER GREAT LAKES OPPORTUNITY #5 CRAFT SUPPLIER Shock Top Top 10 States #4 CRAFT SUPPLIER 1. Florida (415k) 2. California 3. New York #15 CRAFT SUPPLIER 4. Colorado 5. Missouri 6. Washington 7. Nevada #4 CRAFT SUPPLIER 8. Georgia (#1 in GA) 9. Arizona TE
Slide 14: Future State
I N V E S TO R P R E S E N TATI O N FUTURE STATE
Slide 15: Regional Volume Mix, Current vs. Proposed
Regional Volume Mix, Current vs. Proposed Purchased Portfolio Combined % Mix SE, 28.3% PNW, 29.8% WE, 6.6% NE, 18.0% CE, 17.2% 2023 © TILRAY BRANDS 15
Slide 16: Retail Chain / Independent Split
Retail Chain / Independent Split Chain / Independent Portfolio Mix Chain / Independent Mix By Brand Family CHAIN INDY CHAIN INDY 21% 36% 38% 42% 42% 44% 41% 48% 47% 49% 44% 52% 51% 46% 56% 79% 64% 62% 58% 58% 56% 52% 53% 51% 48% 49% 44% 59% 56% 54% SHOCK TOP SQUARE MILE MONTAUK ALPINE BLUE POINT TEN
Slide 17: Iconic Craft Brands
I N V E S TO R P R E S E N TATI O N ICONIC CRAFT BRANDS
Slide 18: Shock Top
Shock Top Gold medal Belgian White winner at North American Beer Awards Shock Top is an award- winning traditional Belgian- style wheat ale with citrus notes that was originally introduced in 2006 as a seasonal offering, now available year-round Shock Top’s flagship beer, the Belgian White, has
Slide 19: Blue Point Brewing Co.
Blue Point Brewing Co. Northeast brewpub with capabilities to produce a wide range of seasonal products Founded in 1998, Blue Point today is based in Patchogue, Long Island and holds regional relevance in the Northeast Custom-built facility completed in 2018 establishing Blue Point’s long-term h
Slide 20: Breckenridge Brewery
Breckenridge Brewery Leading craft brand in Colorado with original brewpub concept and innovation center Founded in Breckenridge, CO in 1990; one of the leading craft brands in Colorado Brewery and Farm House restaurant located in Littleton, CO; original brewpub and current innovation center loc
Slide 21: 10 Barrel Brewing Co.
10 Barrel Brewing Co. Industry leader in the Pac NW with a loyal following and expansive brewpub model Founded in Bend, Oregon in 2006, 10 Barrel has built a loyal following in the Pac NW with an expansive brewpub model Known for its outdoor / “adventure” vibe, which shows through in its brandin
Slide 22: Portland — Redhook / Widmer / Square Mile
Portland — Redhook / Widmer / Square Mile The original “institutions” in craft beer Portland Brewery Redhook and Widmer are two of the original “institutions” in craft beer Square Mile is a crafted canned cider brand also produced in Portland brewery Portland Brewery brews all Redhook, Widmer
Slide 23: HiBall Energy
HiBall Energy Clean energy seltzer with zero sugar, zero calories, organic caffeine Clean energy seltzer with Zero Sugar, Zero Calories, Organic Caffeine Brand sales were split roughly even among three channels - Amazon – Brand demonstrating growth and strong economics through Amazon.com - UNFI/
Slide 24: Investor Relations and Media Contacts
I N V E S T O R R E L AT I O N S MEDIA Raphael Gross Berrin Noorata [email protected] [email protected]