Cliq Digital Ag · XETR:CLIQ
Cliq Digital — 2Q/6M 2022 Earnings Presentation
22 slides from Cliq Digital's earnings presentation, Aug 2, 2022
Slide 1: 2Q/6M 2022 Results Presentation
2Q/6M 2022 RESULTS PRESENTATION 2 August 2022
Slide 2: 2Q 2022 Key Takeaways
2Q 2022 | KEY TAKEAWAYS Raised Guidance Increased forecasts for sales, paid memberships, marketing spend and EBITDA Strategy Update Upscaled multi-content portal with new content and features supported by a brand marketing campaign New Sports Content Sportdigital to provide over 800 live football ma
Slide 3: 2Q 2022 Highlights
2Q 2022 HIGHLIGHTS
Slide 4: Outlook: Increased 2022 Organic Growth
OUTLOOK | INCREASED 2022 ORGANIC GROWTH in millions of € 2019 2020 2021 2022e 6M 2022 Sales 63 107 150 >250 116.8 Marketing spend 22 34 54 >90 52.1 EBITDA 6 16 27 >38 18.4 Paid memberships (in millions per end of the period) 0.6 0.9 1.3 >2.0 1.7 Lifetime Value of Customer Base (per end of the period
Slide 5: Strategy Update: What's New?
STRATEGY UPDATE | WHAT’S NEW? € 6.99 Introductory monthly price Upscaled multi-content product: Additional marketing channel: CLIQ.de as a CLIQ as a new benchmark new brand 5
Slide 6: DNA Marketing: Performance Marketing
DNA MARKETING | CLIQ’S BREAD AND BUTTER PERFORMANCE MARKETING We attract We spark interest We target our potential with banners that campaigns to customers via showcase our specific traffic multiple URLs to multi-content sources and user become a offering profiles member We optimise our We have long
Slide 7: DNA Marketing: Brand Marketing CLIQ.de
DNA MARKETING | CLIQ.DE BRAND MARKETING Back to the roots: Complementing Building the TV advertising, ad existing brand CLIQ billboards & social performance media marketing Brand marketing campaigns as well as performance marketing campaigns start in Germany in September 7
Slide 8: Content: New Content in CLIQ.de (1/3)
CONTENT | NEW CONTENT IN CLIQ.DE (1/3) MOVIES & SERIES MOVIES & SERIES MOVIES & SERIES Two-year licencing agreement More entertainment for New sub-category for signed with Lighthouse Home children including popular documentaries that will Entertainment for 360 high- films and well-known appeal to a
Slide 9: Content: New Content in CLIQ.de (2/3)
CONTENT | NEW CONTENT IN CLIQ.DE (2/3) MOVIES & SERIES MOVIES & SERIES More than 200 hours of high- 14 new, complete premium quality and award-winning series across all genres with films and series with world- more than 400 hours of high- famous Hollywood actors such quality entertainment. as Angeli
Slide 10: Content: New Content in CLIQ.de (3/3)
CONTENT | NEW CONTENT IN CLIQ.DE (3/3) SPORTS SPORTS GAMES Live broadcasts of the top Italian More than 800 live international Five-year, worldwide licence Serie B football matches in full football matches per season. agreement for more than 500 length and HD. high-quality cloud gaming titles In add
Slide 11: Credit Facility: Growth Financing
CREDIT FACILITY | GROWTH FINANCING ▪ Total credit facility increased up to €57.5 million (including optional €20 million) for a 3-year period plus two 1-year extension options ▪ Facility secures the financing for further organic and inorganic growth ▪ New terms carry market-standard covenants and lo
Slide 12: 2Q/6M 2022 Financials
2Q/6M 2022 FINANCIALS
Slide 13: Growth Story: Excellent Track Record
GROWTH STORY | EXCELLENT TRACK RECORD in millions of € Marketing spend Sales EBITDA % EBITDA margin 1Q 19 2Q 19 3Q 19 4Q 19 1Q 20 2Q 20 3Q 20 4Q 20 1Q 21 2Q 21 3Q 21 4Q 21 1Q 22 2Q 22 64 53 47 40 33 30 30 30 30 27 23 20 20 18 17 14 15 14 12 10 8 9 8 9 7 6 5 5 1 1 2 2 2 4 5 5 5 6 7 8 8 10 8% 10% 11%
Slide 14: More Marketing, More Members, More Sales
MORE MARKETING, MORE MEMBERS, MORE SALES in millions of € Marketing spend Lifetime Value of Customer Base via own media buying team Number of members x Remaining lifetime value per member via affiliate partners 6M-Profitability Index € 72.41 +112% Ø expected LTV € 71.27 € 69.81 121 30 € 61.60 € 60.4
Slide 15: 2Q 2022 Sales Breakdowns
2Q 2022 | SALES BREAKDOWNS in % of total sales BY SERVICE BY REGION MULTI-CONTENT NORTH AMERICA €64m €64m SINGLE-CONTENT EUROPE AD-FUNDED DIGITAL 4% OTHER 4% MARKETING SERVICES 9% 37% €33m €33m 8% 9% 22% 87% 43% 59% 70% 48% 2Q 2021 2Q 2022 2Q 2022 2Q 2021 2Q 2022 2Q 2022 15
Slide 16: 2Q & 6M 2022 Income Statement
2Q & 6M 2022 | INCOME STATEMENT in millions of € 2Q 2022 2Q 2021 Δ 6M 2022 6M 2021 Δ Sales 64.2 33.1 94% 116.8 63.2 85% Cost of sales -45.8 -21.6 112% -83.6 -40.6 106% Total operating expenses -8.3 -5.3 58% -14.9 -11.1 34% EBITDA 10.1 6.3 60% 18.4 11.6 58% margin 16% 19% 16% 18% Depreciation & amort
Slide 17: 2Q & 6M 2022 Marketing Costs
2Q & 6M 2022 | MARKETING COSTS in millions of € 2Q 2022 2Q 2021 Δ 6M 2022 6M 2021 Δ Marketing spend 29.6 11.9 149% 52.1 21.0 148% Capitalised marketing spend -27.7 -10.1 -48.4 -18.3 175% 164% (contract costs) Amortised contract costs 18.0 7.9 130% 33.2 15.5 115% Marketing costs 19.9 9.6 106% 36.9 18
Slide 18: 2Q & 6M 2022 Balance Sheet
2Q & 6M 2022 | BALANCE SHEET in millions of € ASSETS 30/06/2022 31/12/2021 EQUITY & LIABILITIES 30/06/2022 31/12/2021 Goodwill 48.1 48.2 Equity 65.3 59.6 (In)tangible & financial assets 11.8 7.9 Deferred tax liabilities 8.0 4.1 Contract costs 32.3 17.1 Bank borrowings 11.9 5.0 Deferred tax assets 2.
Slide 19: 2Q & 6M 2022 Cash Position & Cash Flow
2Q & 6M 2022 | CASH POSITION & CASH FLOW in millions of € LIQUIDITY 30/06/2022 31/12/2021 Cash & cash equivalents 6.2 7.3 Bank borrowings -12.0 -5.0 Net debt/cash position -5.8 2.3 CASH CONVERSION 6M 2022 6M 2021 ▪ Operating cash flow EBITDA 18.4 11.6 impacted by very strong ∆ Working capital (contr
Slide 20: Q&A
Q&A To ask a question, please click on the "Raise Hand" icon in the toolbar at the bottom of your Zoom screen Ben Bos Member of the Management Board
Slide 21: Disclaimer
DISCLAIMER This presentation is for information purposes only and does not constitutes a public offer to buy or sell or a public call for the purchase or sale of CLIQ Digital AG securities. Neither this presentation nor any other content of this presentation constitute the basis for the conclusion o
Slide 22: Investor Relations: 2022 Financial Calendar
INVESTOR RELATIONS | 2022 FINANCIAL CALENDAR 8 Feb CF&B Frankfurt Midcap Event 9 Feb Dr Kalliwoda Capital Markets Conference 30 Mar Pareto TechIT Conference Sebastian McCoskrie Head of Investor Relations 4 Apr CF&B SmallCap Event, Paris 5 Apr Investor Access Event, Paris +49 151 520 436 59 s.mccoskr