Burberry Group plc · LSE:BRBY

Burberry — dbAccess Global Consumer Conference 2015

9 slides from Burberry's conference presentation, June 2015

  1. Slide 1: Burberry Group Plc - dbAccess Global Consumer Conference

    BURBERRY GROUP PLC dbAccess Global Consumer Conference June 2015 JOHN SMITH — CHIEF OPERATING OFFICER 1

  2. Slide 2: Financial Highlights

    FINANCIAL HIGHLIGHTS — STRATEGIES IN ACTION — QUESTIONS FINANCIAL HIGHLIGHTS CHANGE 12 MONTHS TO 31 MARCH 2015 2014 REPORTED UNDERLYING £M £M FX REVENUE 2,523 2,330 8% 11% ADJUSTED PBT 456 461 (1%) 7% ADJUSTED DILUTED EPS 76.9p 75.4p 2% NET CASH 552 403 37% DIVIDEND PER SHARE 35.2p 32.0p 10% 2

  3. Slide 3: Revenue by Channel, Product Division and Region

    REVENUE BY CHANNEL LICENSING: flat JAPAN: 2% GLOBAL: 1% WHOLESALE: 26% 1%* growth RETAIL: 71% 14% growth; 9% comp RODEO DRIVE, BEVERLY HILLS FY 2015 GROUP REVENUE £2,523M, +11% % GROWTH ON UNDERYLING BASIS * UP 6% UNDERYLING INCLUDING BEAUTY REVENUE BY PRODUCT DIVISION AND REGION BEAUTY: 8% CHILDREN

  4. Slide 4: Five Year Financial History; Strong Cash Generation

    FIVE YEAR FINANCIAL HISTORY REVENUE ADJUSTED OPERATING PROFIT £M £M 2,523 2,330 +11% 460 456 +17% 1,999 428 +8% +7% 1,857 +8% +13% 377 +23% +23% 1,501 301 YEAR TO MARCH YEAR TO MARCH % GROWTH ON UNDERLYING BASIS STRONG CASH GENERATION • FY 2015 CASH INFLOW FROM OPERATIONS OF £568M FY 2011 FY 2012 FY

  5. Slide 5: Core Strategies: Inspire with the Brand

    CORE STRATEGIES INSPIRE WITH THE BRAND REALISE PRODUCT POTENTIAL OPTIMISE CHANNELS UNLOCK MARKET OPPORTUNITY PURSUE OPERATIONAL EXCELLENCE BUILD OUR CULTURE INSPIRE WITH THE BRAND INVESTING IN CUSTOMER ANALYTICS PHYSICAL DIGITAL SOCIAL FOOTFALL INTERACTIONS INTERACTIONS INTERACTIONS CUSTOMER MARKETI

  6. Slide 6: Customer Value Management; Optimise Channels

    INSPIRE WITH THE BRAND CUSTOMER VALUE MANAGEMENT LIFETIME VALUE (£) 150 150 ELITE 100 100 CONNOISSEUR CLASSIC EXPLORER CONTROL GROUP CVM CONTROL CVM ASPIRER CUSTOMERS GROUP CUSTOMERS % CUSTOMERS WHO RETURN AVERAGE CUSTOMER SPEND OPTIMISE CHANNELS INVESTING IN DIGITAL CUSTOMER END TO END JOURNEY 6

  7. Slide 7: Optimise Channels; Pursue Operational Excellence

    OPTIMISE CHANNELS DIGITAL THIRD PARTIES • REACH • REVENUE • REPUTATION PURSUE OPERATIONAL EXCELLENCE DRIVING PRODUCTIVITY • RETAIL • PROCESS • PRODUCT 7

  8. Slide 8: Driving Productivity - The Product Opportunity

    PURSUE OPERATIONAL EXCELLENCE DRIVING PRODUCTIVITY – THE PRODUCT OPPORTUNITY • IMPROVE SALES, GROSS MARGIN AND INVENTORY EFFICIENCY – Rationalized assortments by almost 65% – Global buy now about 70% • FUTURE OPPORTUNITIES – Store profiling – Warm climate stores OPTION COUNT – Automated allocation C

  9. Slide 9: 9

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