trivago N.V. · NASDAQ:TRVG
trivago — Investor Presentation (December 2017)
17 slides from trivago's investor presentation, Dec 7, 2017
Slide 1: Analyst Meeting
Analyst Meeting 7 December 2017
Slide 2: Disclaimer
Disclaimer All of the information herein has been prepared by trivago N.V. and its subsidiaries (the “Company”) solely for use in this presentation. The information contained in this presentation has not been independently verified. No representation, warranty or undertaking, express or implied, is
Slide 3: trivago facts and figures
trivago facts and figures € 1,023mm 710mm 2bn+ Revenue LTM1 Qualified Visits LTM1 referrals LTM1 55+ 1.8mm+ Over 400+ Countries Hotels2 Booking sites3 served 1. For the twelve month period ended September 30, 2017 2. Including vacation rentals & alternative accommodations 3. Including over 230 Hotel
Slide 4: We are well positioned to benefit from strong secular trends
We are well positioned to benefit from strong secular trends Travelers Key secular trends Accommodation bookings 1 shifting online and hotels evolving into online marketing companies, deriving increasing Search layer 3 value from the search layer Increased complexity due to 2 rise in alternative 2 a
Slide 5: The development of one large advertiser's revenue share
The development of one large advertiser’s revenue share Relevance Assessment impacted our commercialization1 Current revenue share 1. As a result of the relevance assessment, certain advertisers needed to increase their CPC bids to maintain the same share of traffic from our website 5
Slide 6: We provided advertisers with additional flexibility in the marketplace
We provided advertisers with additional flexibility in the marketplace Marketplace Automated Bidding Express Booking Increased advertisers access Number of advertisers Number of advertisers using Automated Bidding using Express Booking increased by >100%1 increased by >250%1 More More advertisers ra
Slide 7: We optimized our back-end structure to accelerate future product improvements
We optimized our back-end structure to accelerate future product improvements Back-end optimization Reorganized our hotel search team, separating user interface aspects from the service layer, which Back-end connects our user interface to our back-end systems 7
Slide 8: New product features
New product features User Interface improvements Boundless maps • Introduced tabs for slide-outs • Fluid content navigation on maps • Images viewable in full screen with tag enhancements • Simpler rating scale 8
Slide 9: Investment into our brand continues to increase aided brand awareness globally
Investment into our brand continues to increase aided United Kingdom brand awareness globally 85% Germany 85% 800+ TV spots tested in 2017 Spain Australia 91% 80% 745mm+ USA 79% SEM1 bids per day2 Italy 95% France 82% >75% 50-75% 25-50% Below 25% Present but not covered Not present in survey 9 triva
Slide 10: We developed a new attribution model for performance marketing channels
We developed a new attribution model for performance marketing channels New attribution model1 First results • Focus on booking value • Booking conversion increased • Cross device attribution • Increased efficiency in marketing spend Roll-out in DEA2 Soft launch in SEM3 Full roll-out in SEM3 expecte
Slide 11: We continuously increase choice for our users
We continuously increase choice for our users More than 1.8 million hotels1 listed on our platform Booking sites >70% Individual Hotels 11/2016 11/2017 11 1. Including alternative accommodations
Slide 12: Alternative accommodation is accretive to our offering
Alternative accommodation is accretive to our offering Revenue potential by properties Revenue per unit • 200k+ properties on our platform1 Large Hotels Small Hotels • Alternative accommodations2 are becoming more important as users increasingly view them as an alternative to B&B traditional hotels3
Slide 13: Guidance for 2017
Guidance for 2017 Total Revenue expected to grow at a rate between 36% and 39% Adjusted EBITDA1 expected to remain positive 13 1. Adjusted EBITDA is only adjusted for share-based compensation
Slide 14: Outlook
Outlook 2018 H1 20181 H2 20181 FY 20181 Revenue Positive growth ROAS OPEX RPQR flat by region Key focus Adjusted EBITDA on revenue growth 1. Year-over-Year comparison for the same period in 2017
Slide 15: Outlook 2018: Possible Challenges
Outlook 2018: Possible Challenges • Testing of bidding strategies and the effect of advertisers’ changing targets for their return on our platform • Advertiser and user response to our changes in the Show repeat marketplace, behavior from such Appasusers relevance assessment and display changes, and
Slide 16: Q&A
trivago Q&A
Slide 17: trivago
trivago