N-able, Inc. · NYSE:NABL

N-able — Investor Presentation (June 2022)

48 slides from N-able's investor presentation, Jun 29, 2022

Slide 1: The partner is the most important visitor on our premises
The partner is the most important visitor on our premises. They are not dependent on us. We are dependent on Them. They are not an interruption in our work. They are the purpose of it. They are not an outsider in our business. They are part of it. We are not doing them a favor by serving them. They
Slide 2: Behaviors are beliefs, turned into action
“Behaviors are beliefs, turned into action” Larry Bossidy
Slide 4: How We Show Up
How We Show Up Our Way of Being Create Partner Integrity Accountability Loyalty by We do the right thing, especially We display total ownership. We believe we need to “be the Delivering when it’s hard or no hero” and take one is looking responsibility Experiences & Outcomes that Fuel Success Partner
Slide 5: Overall Objective
Overall Objective Conduct a value-adding Growth conversation that leads to the booking of next steps Strategic Objectives- Tactical Steps to Achieve- 1. Demonstrate partnership mastery 1. Demonstrate partnership mastery 1. Capture business metrics 2. Set objective next steps 2. Set objective next st
Slide 6: Growth
GROWTH Matt Farneski
Slide 8: Imagine Doubling Your Profits Without Adding a Customer
Imagine Doubling Your Profits Without Adding a Customer Service Leadership® median quartile Service Leadership best-In-class MSP $2 million revenue MSP $2 million revenue Net profit Net profit $174,000 (9%) $368,000 (18%) Cost of goods Cost of goods and $1.8 million expenses (91%) $1.6 million (82%)
Slide 9: Partner Snapshot
Partner Snapshot Customers Devices Revenue Operations Total Customers Total Employees XXX Total Devices Annual Revenue XX Devices per cust. XX,XXX $XXX,XXX Technical Staff XX MRR per device Profit Margin XX MRR per cust. $XXX $XXX,XXX Sales Staff $X,XXX XX © 2022 N-able Solutions ULC and N-able Tech
Slide 10: Benchmarking your Business Against BIC
Benchmarking your Business Against BIC Measure Last Measured <insert date> BIC Total Revenue Product Sales 34.7% Project Work 9.9% Break/Fix 5.6% Revenue Managed Services 49.8% Metrics Monthly Recurring Revenue (MRR) Retention Rate (Annual) 90%+ ARR per Engineer $250,000 Average MS Contract Length 1
Slide 11: Manage More
Manage More Acquire More Customers MarketBuilder MSP Manager EDR Risk Intelligence Mail Assure Take Control Passportal Provide More Services Manage More Devices Intune Apple Device Meraki Office 365 Backup Integration Monitoring Monitoring Backup 11 © 2022 N-able Solutions ULC and N-able Technologie
Slide 12: Jump to the appropriate priority slide
Jump to the appropriate priority slide
Slide 13: Acquire More Customers
Acquire More Customers Acquire More Customers MarketBuilder MSP Manager EDR Risk Intelligence Mail Assure Take Control Passportal Provide More Services Manage More Devices Intune Apple Device Meraki Office 365 Backup Integration Monitoring Monitoring Backup 13 © 2022 N-able Solutions ULC and N-able
Slide 14: Customer segments by size
5,000+ Enterprise •Enterprise Managed Services 1,000-4,999 •Managed Monitoring Upper Mid-Market •Supplemental 100-999 •Average IT Spend $15,000-$17,000/user Annually Mid-Market 6-99 Small Business •Proactive Services •A la Carte 1-5 •Average IT Spend $2,000/user Annually Small Office/Home Office (SO
Slide 15: Acquire More Customers: First Steps
Acquire More Customers First Steps Current Define Explore Expert Advice Marketing Marketing Plan Resources Efforts Stephanie 30-Minute Sign up for Hammond & Marketing Plan MarketBuilder Tracy Trottier
Slide 16: N-able MarketBuilder
N-able MarketBuilder Marketing in Minutes Running your IT business requires a lot of your energy and attention—leaving you with limited time to market and sell your services. Fast-track your growth with ready-made resources for MSPs. With MarketBuilder, you can: Deploy complete campaigns—including e
Slide 17: Manage More
Manage More Acquire More Customers MarketBuilder MSP Manager EDR Risk Intelligence Mail Assure Take Control Passportal Provide More Services Manage More Devices Intune Apple Device Meraki Office 365 Backup Integration Monitoring Monitoring Backup 17 © 2022 N-able Solutions ULC and N-able Technologie
Slide 18: Do you manage all your customers' devices?
Do you manage all your customers’ devices? If not, why not? Talk to us and let’s help you expand your Support features not available? coverage with our available platforms. Device types weren’t part of your core competencies? Who, if not you? Another (specialist) MSP might be managing those devices
Slide 20: N-able MarketBuilder
N-able MarketBuilder Marketing in Minutes Running your IT business requires a lot of your energy and attention—leaving you with limited time to market and sell your services. Fast-track your growth with ready-made resources for MSPs. With MarketBuilder, you can: Deploy complete campaigns—including e
Slide 21: Provide More
Provide More Acquire More Customers MarketBuilder MSP Manager EDR Risk Intelligence Mail Assure Take Control Passportal Provide More Services Manage More Devices Intune Apple Device Meraki Office 365 Backup Integration Monitoring Monitoring Backup 21 © 2022 N-able Solutions ULC and N-able Technologi
Slide 23: Services: Problems we solve
Services Problems we solve = Labor scarcity; IT not core competency ES Growing cyberthreats, risks, and compliance requirements Zp Hybrid cloud and hybrid workforces Zn =| Data is ever increasing and is the new gold Data protection/ management
Slide 24: Services: Product Portfolio
Services Product Portfolio N-central NM, Mail Assure — — 28) Backup Endpoint Detection and Response Passportal a MSP Manager Risk Intelligence DNS Filter Ne N-ABLE
Slide 25: N-able MarketBuilder
N-able MarketBuilder Marketing in Minutes Running your IT business requires a lot of your energy and attention—leaving you with limited time to market and sell your services. Fast-track your growth with ready-made resources for MSPs. With MarketBuilder, you can: Deploy complete campaigns—including e
Slide 26: Action Items
Action Items Next Steps • Book Operational Efficiency call • Send Recap Email
Slide 27: The partner is the most important visitor on our premises
The partner is the most important visitor on our premises. They are not dependent on us. We are dependent on Them. They are not an interruption in our work. They are the purpose of it. They are not an outsider in our business. They are part of it. We are not doing them a favor by serving them. They
Slide 28: Behaviors are beliefs, turned into action
“Behaviors are beliefs, turned into action” Larry Bossidy
Slide 30: How We Show Up
How We Show Up Our Way of Being Create Partner Integrity Accountability Loyalty by We do the right thing, especially We display total ownership. We believe we need to “be the Delivering when it’s hard or no hero” and take one is looking responsibility Experiences & Outcomes that Fuel Success Partner
Slide 32: Parameters
Parameters Create Partner Loyalty by Delivering Experiences & Outcomes that Fuel Success • 3-5 minutes per call, with 3 team members offering 60 seconds of constructive coaching at the conclusion • Pick the call up as if you have already covered pleasantries and the first few data-gathering slides •
Slide 33: Challenge: I want to grow by adding more customers
I want to grow by adding more customers Challenge: Where do we start? Learn about their sales and marketing Goal: • Learn about past and present marketing. • Help identify the “ideal customer” • MarketBuilder Campaigns • 30 minute marketing plan • Website tips Tips: • Sales talk tracks in MB • S. Ha
Slide 34: Acquire More Customers
Acquire More Customers Acquire More Customers MarketBuilder MSP Manager EDR Risk Intelligence Mail Assure Take Control Passportal Provide More Services Manage More Devices Intune Apple Device Meraki Office 365 Backup Integration Monitoring Monitoring Backup 34 © 2022 N-able Solutions ULC and N-able
Slide 35: Customer segments by size
5,000+ Enterprise •Enterprise Managed Services 1,000-4,999 •Managed Monitoring Upper Mid-Market •Supplemental 100-999 •Average IT Spend $15,000-$17,000/user Annually Mid-Market 6-99 Small Business •Proactive Services •A la Carte 1-5 •Average IT Spend $2,000/user Annually Small Office/Home Office (SO
Slide 36: Acquire More Customers: First Steps
Acquire More Customers First Steps Current Define Explore Expert Advice Marketing Marketing Plan Resources Efforts Stephanie 30-Minute Sign up for Hammond & Marketing Plan MarketBuilder Tracy Trottier
Slide 37: N-able MarketBuilder
N-able MarketBuilder Marketing in Minutes Running your IT business requires a lot of your energy and attention—leaving you with limited time to market and sell your services. Fast-track your growth with ready-made resources for MSPs. With MarketBuilder, you can: Deploy complete campaigns—including e
Slide 38: Challenge: I want to grow by managing more devices
I want to grow by managing more of my customer’s devices Challenge: I don’t own enough of my customer’s tech environment Learn about what is keeping them from owning all devices in their customer environment Goal: • Help partners overcome objections • Help partners better position their offerings •
Slide 39: Manage More
Manage More Acquire More Customers MarketBuilder MSP Manager EDR Risk Intelligence Mail Assure Take Control Passportal Provide More Services Manage More Devices Intune Apple Device Meraki Office 365 Backup Integration Monitoring Monitoring Backup 39 © 2022 N-able Solutions ULC and N-able Technologie
Slide 40: Do you manage all your customers' devices?
Do you manage all your customers’ devices? If not, why not? Talk to us and let’s help you expand your Support features not available? coverage with our available platforms. Device types weren’t part of your core competencies? Who, if not you? Another (specialist) MSP might be managing those devices
Slide 42: N-able MarketBuilder
N-able MarketBuilder Marketing in Minutes Running your IT business requires a lot of your energy and attention—leaving you with limited time to market and sell your services. Fast-track your growth with ready-made resources for MSPs. With MarketBuilder, you can: Deploy complete campaigns—including e
Slide 43: Challenge: I want to grow by selling more services
I want to grow by selling more services Challenge: What should I sell next? Learn about their current offerings Goal: • What is currently your most profitable offering? Tips: • What are your customers asking for that you don’t offer? • What are you customers buying somewhere else? 43 CONFIDENTIAL –
Slide 44: Provide More
Provide More Acquire More Customers MarketBuilder MSP Manager EDR Risk Intelligence Mail Assure Take Control Passportal Provide More Services Manage More Devices Intune Apple Device Meraki Office 365 Backup Integration Monitoring Monitoring Backup 44 © 2022 N-able Solutions ULC and N-able Technologi
Slide 46: Services: Problems we solve
Services Problems we solve = Labor scarcity; IT not core competency ES Growing cyberthreats, risks, and compliance requirements Zp Hybrid cloud and hybrid workforces Zn =| Data is ever increasing and is the new gold Data protection/ management
Slide 47: Services: Product Portfolio
Services Product Portfolio N-central NM, Mail Assure — — 28) Backup Endpoint Detection and Response Passportal a MSP Manager Risk Intelligence DNS Filter Ne N-ABLE
Slide 48: N-able MarketBuilder
N-able MarketBuilder Marketing in Minutes Running your IT business requires a lot of your energy and attention—leaving you with limited time to market and sell your services. Fast-track your growth with ready-made resources for MSPs. With MarketBuilder, you can: Deploy complete campaigns—including e

N-able — Investor Presentation (June 2022) on 6ix

N-able — Investor Presentation (June 2022)

Slide 1: The partner is the most important visitor on our premises

Slide 2: Behaviors are beliefs, turned into action

Slide 3: Confidential – for internal use only

Slide 4: How We Show Up

Slide 5: Overall Objective

Slide 6: Growth

Slide 7: Setting the Stage for Our Conversation

Slide 8: Imagine Doubling Your Profits Without Adding a Customer

Slide 9: Partner Snapshot

Slide 10: Benchmarking your Business Against BIC

Slide 11: Manage More

Slide 12: Jump to the appropriate priority slide

Slide 13: Acquire More Customers

Slide 14: Customer segments by size

Slide 15: Acquire More Customers: First Steps

Slide 16: N-able MarketBuilder

Slide 17: Manage More

Slide 18: Do you manage all your customers' devices?

Slide 19: © 2021 N-able Solutions ULC and N-able Technologies Ltd. All rights reserved.

Slide 20: N-able MarketBuilder

Slide 21: Provide More

Slide 22: Partner Snapshot

Slide 23: Services: Problems we solve

Slide 24: Services: Product Portfolio

Slide 25: N-able MarketBuilder

Slide 26: Action Items

Slide 27: The partner is the most important visitor on our premises

Slide 28: Behaviors are beliefs, turned into action

Slide 29: Confidential – for internal use only

Slide 30: How We Show Up

Slide 31: Challenge Cards

Slide 32: Parameters

Slide 33: Challenge: I want to grow by adding more customers

Slide 34: Acquire More Customers

Slide 35: Customer segments by size

Slide 36: Acquire More Customers: First Steps

Slide 37: N-able MarketBuilder

Slide 38: Challenge: I want to grow by managing more devices

Slide 39: Manage More

Slide 40: Do you manage all your customers' devices?

Slide 41: © 2021 N-able Solutions ULC and N-able Technologies Ltd. All rights reserved.

Slide 42: N-able MarketBuilder

Slide 43: Challenge: I want to grow by selling more services

Slide 44: Provide More

Slide 45: Partner Snapshot

Slide 46: Services: Problems we solve

Slide 47: Services: Product Portfolio

Slide 48: N-able MarketBuilder